MS Four Points of Interoperability and Adobe
Andy Updegrove writes "Recently, spokespersons for Microsoft's standards group have been promoting 'design, collaboration and licensing' as alternatives, rather than supplements to, open standards. There's an important difference between an open standard and any of these ad hoc arrangements among companies, however, and that is the fact that with a standard, everybody knows that they can get what everybody else can get, and on substantially the same terms. With a de facto standard, that's not the case - as Microsoft itself found out last week when Adobe refused to offer the same deal on saving files in PDF form that Apple and OpenOffice enjoy."
I think Microsoft is just getting a taste of its own medicine. If you're going to try and monopolize a field, you should expect your competitors to fight back the same way.
There's two very good reasons for Adobe denying easy PDF functionality to Microsoft Office users. One is obvious and good only for Adobe, but the other is subtle and better for everybody in the long run.
The obvious reason? Adobe wants to be able to sell Acrobat Pro to its users, and if Microsoft starts bundling the functionality in Office, Office users will have less reason to buy Acrobat or the Creative Suite.
Note: I said less reason, not no reason. See, Acrobat is more than Distiller. The full Acrobat program will let you take those PDFs you've created by whatever means, resequence the pages, add footnotes... organize the whole document. You could do that in Word, but you could end up with a single huge document, and Word isn't happy working that way. The full kit lets you shuffle pages, up to and including replacing single pages in a PDF if you must.
The other reason has to do with Microsoft's hamfisted, even predatory way of "supporting" other peoples' standards. How does that sequence go, again? Embrace, Extend, Extinguish, Extort? Picture the Microsoft PDF format, in the same ridiculing manner that you'd consider Microsoft RTF, Microsoft HTML, and Microsoft XML: misshapen parodies of their former, more open, more rational selves. By denying Microsoft the opportunity to implement the standard, Adobe protects it for themselves and anyone else who adheres to it.
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