U.K. Group Wants DRM'd Media Labeled
peterfa writes "The BBC reports that the U.K. 'All Party Parliamentary Internet Group' wants companies to label their DRMed products. Consumers will see a label on the product before they buy. The label will spell out clearly just how easy it is to copy media, and what they can and cannot do. This is in response to Sony BMG and their virus-like DRM. The group claims the industry is turning media into a rent system, rather than a purchase system."
I wonder what their response will be to the request to label their products and how their DRMed, and make it "crystal clear" (nice irony) to the consumers. I propose they go even further.
I've encountered a couple of CDs which had some message to the effect, "while every attempt has been made to ensure an enjoyable experience, blah, blah, blah, ... we cannot guarantee this disc
will play on every and all of your devices." And, all of those
(btw, the print is so small, it's unreadable) actually did play
on my computer, and not in my car, and I had to go through a few
hoops to return what the store claimed was "non-returnable".
Since they are knowingly creating a corrupt version of what is or should be a standard format (compact disc), it should be their responsibility to allow the consumer to know positively for sure what devices and manufacturers their product will be guaranteed to play on. This, in addition to the clear and explicit list of how the tracks may be copied, .... all of the other suggestions in the
article.
From the article: "The group claims the industry is turning media into a rent system, rather than a purchase system." If that's the case, and it does appear that's the industry's direction, they're changing the rules as they previously existed, even more reason they should list the constraints and restrictions of their product. By visual inspection alone, it is impossible to look at a CD and know whether it is of the "corrupt" ilk.
Does it seem ironic there are laws requiring "explicit lyrics" warnings on CDs, and not information that explains whether or not you can even play the damn things?
(would have posted this a moment sooner, took me a second to find the "Read More..." link. ;-) )
The label will spell out clearly just how easy it is to copy media
I'd suggest a color coded advisory system.
Well, this is refreshing. I mean, lets face it, vendors are peddling crippled products for their convenience, not the customers'. Often, people don't even realize what they're buying, so it would be nice to have a notice.
This reminds me of a prediction I made about the iTMS - I think a lot of people are OK with paying $.99 per song *now*, but in a few years when perhaps they've gone through a couple more computers, and the iPod isn't as in-style as it is now, there will be a backlash of customers realizing that they paid for something they cannot easily use on "other" players (the burn-to-CD-and-rerip technique notwithstanding). I can visualize a similar diffculty with these crippled CDs - they will want to play them in a laptop or similar device that won't handle the DRM gracefully, and only then will they discover they paid for something only to find that it doesn't provide the value expected. It makes sense to notify the customer of what they are buying up front, rather than hiding it and hoping they never notice (obviously, some never will).
But, as my sister told me when we discussed this, they will likely chalk it up to "technology has moved on" and view it the same way they view VHS as not playing in DVD players, and simply rebuy the same movie/album, again. I sure hope that doesn't become the mainstream attitude - it will give the record companies and movie studios yet-another-reason to implement DRM any chance they get.
I thought about this idea some time ago, and came up with a system where the media's friendliness was measured according to three aspects:
The media should contain no measures to prevent or deter duplication, nor should it require measures on the part of the playback platform to support such deterrents.
The media should contain no measures to prevent or deter redistribution, nor should it require measures on the part of the playback platform to support such deterrents.
Usage of the media should not be monitored, metered, or compromise the user's privacy or usage habits in any other way, nor should it require measures on the part of the playback platform to support such monitoring.
Each aspect would represent one leg of an iconic triangle. The triangle logo (and sub-permutations thereof) would be trademarked so it could only lawfully be used by the authority performing the evaluations. So all you'd have to do to know which media were safe would be to look for a complete triangle.
Schwab
Editor, A1-AAA AmeriCaptions
"If consumers even know there's a DRM, what it is, and how it works, we've already failed"
- Peter Lee, Disney executive
I'm sure some sold-out artists will do something like promoting DRM in their subliminal lyrics like;
"my juice is flowin' like a man with a mission / my words are blowing your minds into a submission /
you can't copy my style 'cuz you ain't an original / DRM on my record 'cuz my lyrics aren't replaceable"
Of course, there are reason why I am not a rapper... or a poet...
"Don't let fools fool you. They are the clever ones."
By visual inspection alone, it is impossible to look at a CD and know whether it is of the "corrupt" ilk.
I look for the Philips Compact Disc logo. If it's missing, then the product may be incompatible. I wish more people refused to buy stuff without the logo. It would enforce a standard upon the industry. Use the logo or don't sell.
The logo use requires technical standards to be met. When the standards are met, then it should play with no issues an any compliant device.
Look for the logo. Get the clerk to help you look.
The truth shall set you free!
When the first wave of "enthusiatic" DRM measures for CDs came out in the UK, a few major magazines took to making note of it in their album reviews. e.g.
Major Artist - New Album
Doesn't actually work in the office CD player due to "rights management". So we've no idea. The boxart is nice, though.
0/5
and so on.
"I Know You Are But What Am I?"
The All Party Internet Group will launch its report on Digital Rights Management at the British Library on Monday June 5th. A press release with the key aspects of the report's findings will be available on the day and will also be posted on the APIG website at that time, along with the report itself and all of the written and oral evidence received by the inquiry.
If you can not wait till 12:00pm UK time the Open Rights Group (Think UK EFF) have a lot of information about the APIG DRM Public Inquiry here.
More information on the press conference:
Balancing Opportunities in a Digital Age
Keynote speech: Derek Wyatt, Launch of the All Party Internet Group report on Digital Rights Management
10.00 - 12.00pm, 5th June 2006
British Library, Euston Road
Speakers Include:
As well as launching the All Party Internet Group report on Digital Rights Management, this seminar will look at the different opportunities, and threats, digitisation and new media provide for content creators and information providers, both public and private.
The great promise of the internet is to provide us with all the information and learning materials we might need. Free internet access is now within walking distance of close to 100% of the UK. In many senses, digital inclusion is no longer about access to technology but access to content.
Libraries and archives across the world are currently involved in a number of digitisation initiatives, enabling wider access to the works of cultural and historical importance they stores. At the same time, commercial content and information providers are seeing threats to their existing business models emerge. On the one hand, they wish their content to reach as wide an audience as possible, on the other the commercial model for providing such information is potentially undermined by both content aggregators and consumer demand for 'free' information.
Publishers and libraries both fulfil an important function in our democracy,widening access and inclusion to democratic debate and adding greatly to the public sphere. But all have commercial imperatives to consider, and intellectual property rights to enforce or comply with.