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iPod More Popular Than Beer?
prostoalex writes "Whenever someone says college students, the first thing that comes to mind is drinking beer, right? Wrong, says new research by Student Monitor, which claims than in 2006 73% of students it surveyed said iPods were in, while beer drinking and Facebook.com fought for the second place with 71% of popular votes."
For one thing, beer is never going to be popular with more than 37 percent of law-abiding college students in the United States, where the legal age for possessing an alcoholic beverage is somewhere in the junior year. With an iPod, on the other hand, any college student in the United States can rip CDs and buy DRM'd tracks from iTMS.
...sandwiches are still more popular than laptops.
Barring underage drinking, it is more likely than not that students over 18 years would vote for beer, while iPod's would appeal to the younger agegroup as well. Infact early teenagers seem to be the target of their marketing campaigns, and people who're more likely to vote iPod over alcoholic beverages.
Given the fact that most students in the country comprise of the 0-18 age-group, and a minority in the 19 and over age group, the results aren't surprising, and infact skewed.
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The margin of error is 2.3% so they are all really tied.
Still whats better than jamming out with your iPod while surfinf Facebook and getting drunk?
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Not everyone likes beer. The percentage is higher with college females. Why didn't they ask 'alcohol' instead of 'beer'?
I remember when it took my two roommates and me to scrape together $6 to get a pitcher of cheap beer. If there was a $20 between us, we were drunk and proud of ... something...
:-)
These kids nowadays with their $250 iPods... Sheesh!
If you're a PhD student, maybe you should learn to read how the study was performed. It was a survey that listed n items and the question is "Is this item 'in'". Not "did you buy this item".
I personally think instead of comparing the purchase, it's comparing the usage that's more relevant. Let's rephrase the question and ask this Ph.D student, how much time he spent listening to his iPod this week and how much time, she spent drinking beer?
I mean iPod isn't just a 1 time purchase thing, it's the ongoing usage. If I purchase a bunch of beer, but because it's to accomodate my guests that I hang out every week, it doesn't mean I'm into beer.
Just thought it was something to think about.
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