iPod More Popular Than Beer?
prostoalex writes "Whenever someone says college students, the first thing that comes to mind is drinking beer, right? Wrong, says new research by Student Monitor, which claims than in 2006 73% of students it surveyed said iPods were in, while beer drinking and Facebook.com fought for the second place with 71% of popular votes."
It's not just college students. No, the iPod has absolutely become a phenomenon that I was thinking was perhaps restricted to college students and those of us Apple geeks that were early adopters (I had an iTunes music server made out of an old Powerbook as soon as they released iTunes). However, my thinking has essentially been completely corrected with all the travel I was doing over the past year giving talks and such. On every trip, I saw white earbuds connected to iPods and just last week on the Washington, D.C. metro subway, I counted twenty people in my car alone coming back from the Pentagon who were using iPods of various types, three people with Powerbooks/MacBook Pros and two people with brand new Macbooks. It was amazing and given the performance of the stock market over the past couple of weeks, made me feel much better about the shares of AAPL that I purchased.
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For one thing, beer is never going to be popular with more than 37 percent of law-abiding college students in the United States, where the legal age for possessing an alcoholic beverage is somewhere in the junior year. With an iPod, on the other hand, any college student in the United States can rip CDs and buy DRM'd tracks from iTMS.
I was at one of those schools in a state where the drinking age was 21. What I can tell you is it's easier to get beer than a nice glass of ice water!
People are used to easily availiable beer starting in high school!
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Hey, don't bash nerdy university students. I'm an undergraduate currently studying for a research masters level course on neural networks with a beer in my hand (11:25 am) and no iPod or whatever the hell a facebook is in sight. Mind you, I do live in Australia, which might explain my priorities a little.
When Argumentum ad Hominem falls short, try Argumentum ad Matrem