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Ways to Improve In-Game Advertising

Posted by ryuzaki0 on from the take-it-out dept.

ches_grin writes "At a recent conference, Microsoft's Kevin Browne discussed the 5 most important ways to improve in-game advertising, contrasting the ideal with the current state-of-affairs in the industry." From the article: "Estimations of the growth of the in-game ad market have been varied. Microsoft's internal estimates put in-game advertising at about $1 billion per year by 2010. The Yankee group recently pegged revenues at $732 million in the same timeframe. Microsoft estimates that 2005 brought in $56 million in in-game ad revenue."

4 of 86 comments (clear)

  1. Tips and tricks by Rob+T+Firefly · · Score: 4, Funny

    Mr. Browne later detailed an extensive, detailed list of methods for successfully polishing a turd.

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  2. A fresh twist to an old classic... by (H)elix1 · · Score: 2, Funny

    Just look at what the wonders of in game ads do to an old classic. I'm getting hungry just looking a the glock.

    http://joystiq.com/2006/01/11/in-game-ads-infiltra te-counter-strike/

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  3. Game Commercials by pallyincloth · · Score: 3, Funny

    I think the game should be paused every 10 minutes, at which point the user must watch 3 minutes of commercials before the game continues. (Much like the way Windows Vista is being designed.)

  4. Re:We don't need no stinking ads. by ElleyKitten · · Score: 2, Funny
    Those companies who do this are warned that we will replace such adds with naked women
    Why is it alway naked women, why can't you put in naked men? Besides making *me* happy, it'll probably piss Wal-Mart off more.
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