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Ways to Improve In-Game Advertising
ches_grin writes "At a recent conference, Microsoft's Kevin Browne discussed the 5 most important ways to improve in-game advertising, contrasting the ideal with the current state-of-affairs in the industry." From the article: "Estimations of the growth of the in-game ad market have been varied. Microsoft's internal estimates put in-game advertising at about $1 billion per year by 2010. The Yankee group recently pegged revenues at $732 million in the same timeframe. Microsoft estimates that 2005 brought in $56 million in in-game ad revenue."
Make any games with ads free. And make any games you pay for free from ads.
This, however, is not going to happen. A good, and maybe very slightly possible, way to let the market decide would be to label any games with ads, so I can avoid them.
Although the moon is smaller than the earth, it is farther away.
=tkk
Bill Gates - Creationist?!?
There's a potentially good PR move here, similar to the "Do no evil" Google promotion.
Picture this: A company releases a statement that they will not advertise in video games. The statement is so weird to the mainstream media that they pick up on it and advertise the company for them, especially the company's new posture.
Such promotions can backfire, but that usually happens to companies that pick broad/vague mottos (such as the Google example). The move would restrict the company from a very specific channel for product advertising, but would instead advertise the company as a whole via other channels.
Lastly, this only works for companies that already have a relatively high level of exposure (for mainstream news to notice) and will only work for the first adopter.
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