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How Much Should Broadband Cost?

An anonymous reader writes "The difference in cost between broadband options seems to be the primary motivator for consumer spending, reports News.com. Frugal consumers are opting for the lower-priced DSL options, while those with more money to spend on services are opting for cable modems." From the article: "A year-and-a-half ago, pricing of DSL and cable modem service was roughly the same. But over the past year, the phone companies have launched an aggressive assault by dropping prices. At the end of 2005, the average price of DSL service was about $32 per month, roughly $9 less than cable, according to research firm IDC. AT&T has twice lowered the price of its DSL service and now offers its 1.5Mbps service for $12.99 for the first year."

6 of 378 comments (clear)

  1. France wins by GrAfFiT · · Score: 4, Informative

    Let's see what 29,99 can get you in France:
    24mbit internet
    WIFI MIMO router/set-top box, 1gb webspace
    Telephone line fees included, you really have nothing else to pay
    Unlimited free national and international POTS phone
    200 digital TV channels over DSL, HDTV and DVB-T compatible terminal included..

    This one company litterally drove the prices down and the offerings up.. Now that the prices are low enough, everybody is catching up on triple-play. They also have other plans, like building a mesh of wifi hotspots using their set-top boxes to route free wireless VoIP calls. Free cell phones, just imagine that..

  2. Re:Wrong... by plasmacutter · · Score: 5, Informative

    In a properly working market, the price is the determined by the costs of the sellers, not the desires of the buyers. In most circumstances, this means marginal cost plus fair return on investment.

    whoever taught you your economics, they should be fired.

    the price is determined by the desires of the buyers first, with the costs of the sellers a close second.

    You cannot market a product nobody wants, or a product everyone wants out of their price range or they dont buy, plain and simple, and thus the market collapses.

    Further, if you are not pressured by consumer needs and competition for those needs (e.g. if a monopoly or oligopoly is presently stifling competition) there is no reason to develop greater efficiency and lower those costs. Therefore the consumer suffers, they do not get optimal service for their dollar, and arguably the producer and even the environment suffer, as they are not making efficient use of their inputs.

    --
    VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
  3. Re:No competition = higher prices in the future by proxima · · Score: 5, Informative

    I think it should cost as much as the consumer is willing to pay - at least that is how it works when you have a properly working capitalist system.

    Actually, with perfect competition, firms would charge their marginal cost of producing it. The intuition behind this is that if they did not, and there exists free entry (a requirement of perfect competition), then another firm would charge slightly lower, and thus get all of the customers. Of course, in the broadband industry, there exist fairly natural monopolies because of the huge fixed costs of the infrastructure and "last mile" runs.

    Now consider what you said: the consumer's willingness to pay. If firms are able to charge as much as each individual is willing to pay, this is perfect price discrimination. DSL and cable operators do some degree of price discrimination by offering the different tiers of speed at different prices. If I understand you correctly, I'm pretty sure having DSL cost what consumers are willing to pay is not what you want. After all, I'd certainly be willing to pay a bit more for my DSL considering how much I use it.

    When is the last time you saw a new DSL provider *other* than the phone company?

    I am really worried that our options are getting smaller, and not larger - thus the prices will go up, and our bandwidth will not increase with the extra cost.

    Yes, in reality, internet service is fairly consolidated. If you're lucky, you'll have three good choices for broadband (many have two -- cable or DSL -- or fewer). Still, in many areas services like Speakeasy are available as alternatives in the DSL market. In my experience, options for broadband are not getting smaller, as you suggest. Some communities or apartment buildings even form their own co-op style internet service providers if they're truly unhappy with the choices. Before, when most people were on dialup, it'd be hard to convince enough of your neighbors to want to start such a service.

    As for prices, we're seeing a bidding war. I would expect this to be good for consumers, so long as enough options remain. I haven't seen evidence that DSL or cable operators are selling below cost, as some have claimed. I seem to recall paying about $55/mo 5 years ago for cable internet access (in addition to the TV channels), and now prices are (much) lower and speeds are still good in most areas. The bidding wars don't seem to be driving out players like Speakeasy, so I personally just don't see such a pessimistic trend.

    --
    "The universe seems neither benign nor hostile, merely indifferent." --Carl Sagan
  4. Re:not really cheaper by Eldrik · · Score: 5, Informative

    I just received a phone line from SBC for $5.20/month. Now this is before taxes and fees, and has no long distance, and a limit on 60 local calls per month. But because I only ordered it so I could get DSL from another provider, that's alright with me.

    Basic phone service for $40/month? Sounds like you're getting ripped off and/or exaggerating.

  5. Re:Wrong... by quanticle · · Score: 4, Informative

    /*This is because the COST of providing water is very low, and competition assures that the price tracks these costs.*/

    Huh? How is there competition in the water market? In most every city, there is a single provider working under a government enforced monopoly. The water market is probably the single most regulated market in the nation.

    Also, if the cost of water reflected the costs of providing it, users in Phoenix, AZ would pay more than users in Buffalo, NY. This is currently NOT the case. The fact is, the price of water usually reflects the government subsidies, rather than actual market costs resulting in huge inefficiencies, and excessive depletion of groundwater supplies in many parts of the West.

    --
    We all know what to do, but we don't know how to get re-elected once we have done it
  6. That's funny, my rates are increasing. by xplenumx · · Score: 3, Informative
    "A year-and-a-half ago, pricing of DSL and cable modem service was roughly the same. But over the past year, the phone companies have launched an aggressive assault by dropping prices... AT&T has twice lowered the price of its DSL service and now offers its 1.5Mbps service for $12.99 for the first year."

    Over the past three years I've received two letters from SBC notifying me that my DSL rates are increasing. Meanwhile I've noticed that the rates for the first year of service have steadily dropped. I used to think that I was just getting hammered because here in Dallas, my options were pretty much limited to SBC and Comcast (with a touch of Earthlink and a couple of more expensive options). Nope. My parents in Spokane suffered a rate increase in the past year. My sister in San Francisco had a rate increase in the past two years. My brother in New York has also experienced a rate increase recently. Meanwhile while (unsuccessfully) looking around for a new provider, I've noticed that the rates for the first year of service have steadily dropped (just as the article claimed). The ISPs are monopolistic crack dealers - and they know it. For being a free market, I don't feel so free.