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Microsoft, Massachusetts, and IT
Andy Updegrove writes "A big story in Massachusetts last week was the announcement by Microsoft that it would give $30 million in software to Bay State high schools and universities. Less noticed was the fact that an important economic stimulus bill adopted by the legislature lacked the amendment that sought to gut the power of the State CIO to set any new IT policies that might require compliance with certain standards (like ODF) or favor open source software. Should these two dots be connected, and if so, how? After all, why would Microsoft reward Massachusetts for taking no action to curtail an IT policy that favored ODF and rejected Microsoft's own XML format, especially after Microsoft has by all accounts lobbied so aggressively to bring about a change? As it happens, the fact is that the game isn't over yet: I've learned that the IT policy language hasn't been permanently defeated — its just been shifted out of sight to an 'outside section' of the current budget bill."
For those software companies that don't have an academic injection strategy, I suggest you develop one.
Depending on the complexity/use of your software, you put it either in the primary schools (K-12) or secondary schools (colleges). And you make it free and secure. Use license pools/server or anything to get your product into the learning process. That's where the money is. That's where you ensure your future.
Back in my undergrad days, I had access to Matlab, Pro Engineer, Mathematica, MSDN licenses, Windows XP, Rational Rose, the list goes on. I think it was Macintosh that originally discovered that putting your technology into the hands of your youth ensures your future. Why? Because Americans are predominantly lazy and we hate to climb learning curves. Macs especially build a sort of security sense that the user is safe and the machine is super friendly.
You might call this the "bottom up" approach to seeding the public with your product. Because the students aren't customers but one day they will be raised to be customers and they will decide what will be used. If you don't believe this model works, you're a fool. Time and time again I've caught myself saying, I wish I could just script this in Matlab and let it dump it to an Excel sheet. It's not that it would be easier, it's just that I know precisely how to do computations in Matlab due to my undergrad years of using it.
Now you have Microsoft trying to stop a "top down" effect in Massachusetts. Whereby they try their "MSDN Academic Alliance" strategy targeting a state's public schools. But why are they only targeting Massachusetts? Probably because of the ODF movement in the state government. If the government mandates that everyone (schools included) use ODF files and ODF software, where does that leave Microsoft? No longer the primary tool of the children, that's where.
What's the lesson to learn from this article? The squeaky wheel gets the oil!
Not enough funding for computers and software at your school? Well then, simply alert your local media and just try to enforce the ODF standard. I think you'll find that Microsoft will suddenly come (with the national media) to meet all your software needs!
My work here is dung.
At the bottom of the
Microsoft offered $30 Million in *SOFTWARE* license. That's not money. That's advertising. It's the same principle as drug dealers on the corner of the street offering free shots. Once the kids are hooked, they have nowhere else to go.
The schools can keep their $30 Million in the pocket when they use Open Source software just as well. The difference being that in a year from now they can get the next version for free too...
To Terminate, or not to Terminate, that's the question - SCSIROB
Microsoft has a long history of donating to charity and then taking a large tax deduction for the full retail price of the product. Since the physical manufacturing costs are so low for software after the initial investment of developing it, free software for education is both a PR win for Microsoft as well as well as a great tax shelter. But more importantly the schools that accept their software will now be future customers. And, the kids that use them will grow up to be consumers. They have been doing this for some time. They even give themselves the full retail sales price deduction for the software which is not customary among corporate donators (or at least it was not in the past).
And don't forget about the anti-trust settlement which allowed them to print money in the form of free software on CDs. Now, that's a sweet deal any company would jump at. Apple's opposed the deal since it hurt them.
Correct.
I remember in my undergrad years, I had a module called "Computing Fundaments 3" or somthing similar (but in spanish) where the teacher was supposed to teach how to use Excel. He gave us "Computing Fundamets 2" where we programmed in Visual Basic 6 (nothing fancy) and after finishing the module I told him it would be better for the students to learn the "guts" of a spreadsheet instead of learning just how to use the spreadsheet, we had a small discussion about it.
At the beginning of the "C.F.3" module, he told the grups that instead of learning something he was sure everybody knew (excel formulas etc etc) we were going to learn how to *make* a spreadsheet, so there we were programming a spreadsheet in C/C++. It was a really cool experience, it was de 3 semester of the undergrad and none of us had any idea about function parsing mechanisms and the like, the teacher gave us some photocopies of a very easy (albeit not efficient) algorithm. At the end of the course the different teams had different spreadsheets with differnt capabilities, it was really cool.
All this blah blah means that it is up to the teacher what students learn, and after all it is up to the students, I do not know how is in USA but at least from my one time undergrad experience in Mexico, almost all the students just go to the school for the score and the paper, and they do not care what the teacher will give, the other half do not have a clue of what the teacher will teach, so, it is up to YOU (the student[s] that know) to convince the teacher to focus on certain specific areas. It worked for me in a lot of courses during undergrad (granted, not for EVERY course) thus usually the "end of year projects" requeriments where fulfilled with my own home projects.
Ubuntu is an African word meaning 'I can't configure Debian'
Regardless of the reasons why Microsoft donated the software the end result is that the kids are the winners.... is that such a bad thing?
I don't know.... About three years ago I was living in Thailand and actively involved in the hot Linux uptake there. The government had a five year plan to move to Linux and was promoting it everywhere. The Thais in the gov't FLOSS program were even talking about "official government OS" for LinuxTLE (NECTEC's distro). People were talking about the empowerment of the local IT business and over half of the computers on display in Carrefour and Lotus were running locally produced Linux. Thailand even famously broke MS's "one price around the world" policy. It was like a revolution under colonial rule, I kid you not.
After a year of this, MS walked in and offered a "deal" which legitimized all the currently installed MS operating systems within the government and promised lots of software for schools. Since the schools were mostly without computers and the government had the same problem with copyright infringement that the rest of the country had / has. It cost MS nothing but the price of the plane ticket and maybe some money under the table -- I don't know about that.
The FLOSS movement died right there. Nobody talked about it anymore, and I can't even find Linux in the stores anymore. The revolutionaries were quieted and the unrest was quelled. Everyone went back to being the good little MS users they were "supposed" to be.
There's something truly evil about a deal like this. The kids in Thailand certainly didn't profit by losing their empowerment to a foreign company. The IT industry is again dependent on one.
Now that I'm in Korea, I keep hearing the same kind of talk here, but I've never even SEEN an installed Linux system outside my own.
Too much talking on my part.
Put identity in the browser.