Slashdot Mirror
Jakob Nielsen on Design, RSS, Email, and Blogs
Carl Bialik from WSJ writes "Jakob Nielsen took some time to chat with the Wall Street Journal's Lee Gomes about RSS, email newsletters, web design and blogs. When asked whether blogs must maintain a 'conversation' with readers, Nielsen says, 'That will work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time. There are definitely some people who do that -- they are a small fraction. A much larger part of the population is not into that so much. The Internet is not that important to them. It's a support tool for them. Bloggers tend to be all one extreme edge. It's really dangerous to design for a technical elite. We have to design for a broad majority of users.'"
Nielsen says in this article that he prefers email newsletters to news feeds because "the email newsletter comes to you; it arrives in your in box, and becomes part of the one place you go to get information. That's the great strength." This is an interesting idea, but I don't think he realizes that it doesn't scale. Sure, a couple newsletters would work fine, but a few years back, I was subscribed to so many newsletters that I started filtering them into folders and essentially treating them just like feeds.
What I prefer to newsletters is user-requested content, where you can say "Send me an email when you write a new blog post/article/whatever about $SUBJECT". I'm not usually interested in everything a site has to offer, but if they're willing to pick out the things I would be interested in, I'm much more likely to want to see it.
ttuttle is a rankmaniac
It's worth nothing that the political blogosphere has already started to consolidate along "MSM lines." I predict that within five or six years that "blogging" will be just another way of maintaining an information-rich website. Now, no snickering about how valuable that information might be from the anti-bloggers. The point is that "blog software" represented a commoditization of CMS software in a way that your average user could handle and is thus a step forward. It is now much easier thanks to WordPress and Movable Type for people to maintain small websites, and WordPress can handle very big ones as well.
The problem with the blogosphere is that it is "democratic" by nature, but the future evolutions like vlogging and podcasting will not be democratic. They can't be. If you aren't making serious advertising money, the bandwidth fees from your amateur video hour would actually run into bankrupting-levels if a blogger got hit with several "instalanches" in one month on top of say, 10,000 regular viewers a month.
The interesting part is the software. WordPress has proven to be particularly powerful in terms of forming the framework for websites, as ZDNet has proved with their TechBlogs.
Reading Nielsen's quotes used to make me curse, but I really see him as a pundit whose era passed him by.
Most of his pronouncements in this article show a shocking resistance to the current directions of the web. His 82% of user are unaware of RSS almost directly correlates with a MSFT browser share - and it being unable to handle it. You've got a massive population frustrated by the lack of tools to monitor fresh web content, including blogs, that will suddenly tune into the infinite channel network of the web, because they can do it without wasting their time visiting sites serially. So in a year or so when Vista and a new Explorer are launched watch that RSS/Atom, etc penetration explode.
Ooh, sesh-ual that.
lisa bonet ate no basil
What we need is a tool that gets us the info we want, in a timely and convenient manner, right?
So here's what is needed: A web-based service or client-side program (either one would be fine, I think) that lets me set up finely-tuned RSS "smart folders".
Let's say I am shopping for a 120 gb hard drive.
* First, I tell the folder what feeds I want it to check: DealNews, Fatwallet, etc.
* Then, I tell the folder what criteria or terms I want it to look for. Ex.: Show me all items that, in the title or text, include the word "120" AND "drive" AND ("hitachi" OR "seagate" OR "toshiba" OR "samsung").
* From then on out, I can see the results with just a single click on the folder, like a smart playlist on iTunes or a search folder in Thunderbird.
I've tried doing this so far with Vienna (mac) and Thunderbird (pc). Both support smart folders, but are crippled because they don't allow finely grained searches, (I can't believe no one has written an extension that improves on T-Bird's rudimentary filtering criteria!) like regular expressions.
To me, this sounds like the perfect solution. Does anyone know if it exists?
- AJ