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Microsoft/Yahoo! Merger a Good Idea?
NorbMan writes "Last month there was speculation about Microsoft's interest in joining forces with Yahoo! to battle Google. Today, a Merrill Lynch analyst recommended a Yahoo! takeover by Microsoft. From the article: "A Yahoo/MSN-Microsoft combination would have garnered approximately 41% share in the US of search queries [in April] versus Google with 44%.""
I kept my yahoo address and used it as my primary. After a merger, I would move to Google.
It is no longer uncommon to be uncommon.
Technologies used are irrelevant, from a business point of view (don't flame that) - it's all about market share. Google are running away with the search market - and with it, the future of advertising. New entrants have no chance, so the only competition is going to come from the existing players getting their act together. Both yahoo and MS have embedded user bases which will erode unless they can get to a par with google. If this means rewriting some code base, or MS having to rely on oss for a while, so be it. If they don't rapidly tackle google, they'll lose a lot of $$ in the medium term, and lose their business in the long term. Of course - one day the US Govt could break google up (Bell style) but they've never done that with MS, so MS really do have to win the web war to survive and at the moment they're being pulped by google. Yahoo may offer a shortcut to victory (or at least a more even fight).
A Duopoly, after all, isn't very much better than a Monopoly.
Huh? Duoploy? I assume you mean Microsoft and Google? Are you suggesting that having just two companies competing against each other for market share has no advantages compared to a monopoly? And they will be competing, chairs and all. Even just two companies competing against each other to produce the best product is infinitely better than one that has full power and no desire to innovate. Look at Intel/AMD.
The only problem is if they work together to control the market and then share each others profits, but I cannot see that happening.
I'll probably be modded down for this...
This assumes that the merger doesn't cause users to run away. Consider both Yahoo's and MS's recent efforts to revamp their website: both caused drops is marketshare.
The only company gaining serious traction in search is Ask.
Smart money says pay for a little guy with upward mobility. If MS were smart (and it isn't) they'd go after Ask. Merrill Lynch is just brainlessly applying old merger principles to new economies. It's not helpful.
In the computer business, smart money is on growth, not marketshare.
I scream. You scream. I assume that means we're both acquainted with the problem. We proceed.