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RIAA Drops P2P Lawsuit Strategy, Goes Local

An anonymous reader writes "Wondering why the RIAA hasn't announced 800 lawsuits per month any more? Well, they're still suing people, but have developed a new strategy according to Slyck.com. Instead the RIAA is looking to be more localized, focused and personal with its new strategy." As another reader puts it, the RIAA "will opt to file lawsuits on a weekly basis and work with local media to give it a more geographically relevant feel." Perhaps they'll also pick their targets a bit more carefully.

13 of 208 comments (clear)

  1. Translation by Turn-X+Alphonse · · Score: 4, Insightful

    Translation : In national press we're getting made to look like the bad guys, so we're going to keep doing it but focus our attacks. So instead of it being in the big news papers it'll only make the local ones and we'll look like better guys instead of villians.

    We see this in the UK when police raid places, it's ignored on the major news channels but local ones make if their main feature.

    Either way it's the same shit, different day news wise.

    --
    I like muppets.
    1. Re:Translation by gid13 · · Score: 5, Insightful

      Good points. They bring up a couple big questions for me:

      1. How does the RIAA control the media so well? Are the big papers and news channels really lazy enough to only report things that have press releases?
      2. For a group of companies that makes their money by essentially making idiots look cool, why are they so incapable of making non-piracy cool?

    2. Re:Translation by Optikschmoptik · · Score: 4, Insightful
      The advantage of this, especially in the U.S., is that it is so much easier to manipulate local news. Most network local stations have distilled their newscasts down to 1. Weather, 2. Sports, 3. What you should be scared of, and 3a. What local shame is deserved, 3b. Missing or potentially missing children.

      Now in national media, the RIAA vs. Everyone Else fight is probably a draw; or at least they're not seeing a lot of potential in pushing their agenda on the national stage. However, it's so much easier to be the only source for a shoestring local news station and make sure that they report your story from exactly your spin angle. Ask Karen Ryan about that.

      RIAA can make sure that their local raids, local lawsuits etc. are reported in category 3a along the lines of "The dangers of filesharing in the tri-county area" or "Is your neighbor a dangerous media pirate?" And they'll show some poor hapless dropout sputtering to defend himself. He'll get one soundbite that makes him sound like a rube or thug. The local RIAA rep, (polished, well-dressed and trained), will politely yet sternly rattle off some talking points (probably trying to sound like a DA), and the report will wrap up with a conclusion that justice has been served. Think the EFF will be able to keep up in that realm? I doubt anyone could develop the rapid response needed to get a rebuttal into local news cycles, nationally distributed.

      We love to complain about the terrible quality of the major nationwide news networks, but the local stuff is just horrific. It's diabolically clever for them to use it to their advantage.

  2. More of the same by Billosaur · · Score: 3, Insightful
    The problem with the current barrage of lawsuits is equivalent to being hit with a fire hose of information. With so many individuals being hit at once, it becomes counterproductive to the entertainment industry's effort to educate the file-sharing populace. The growing perception over the years has developed into complacency. Who are these people? Do they live near me? Why should I care if some nameless, faceless individual on the other side of the continent was sued for sharing 5,000 songs on the FastTrack network?

    This lack of focus is apparent when alleged file-sharing pirates come forward to the media and plead ignorance in the face of a $3,000.00 settlement. Often times such individuals are completely befuddled, unaware their actions were unlawful.

    Or the RIAA/MPAA are so befuddled that they sue people who aren't guilty of much of anything. If they think this is somehow going to put a better face on their draconian tactics then they are even more egotistical and deluded than I had previously realized. If nothing else, it will rally local P2P groups and rouse them into action, and the local publicity the RIAA/MPAA is seeking will not be as friendly as they imagine. In fact, i see this backfiring on them in the long run, as the average customer begins to wonder why they are paying so much for this content.

    --
    GetOuttaMySpace - The Anti-Social Network
  3. They are the dumbest people alive. by SpecTheIntro · · Score: 5, Insightful
    The lawsuits are and will continue to be an essential part of a larger effort to encourage fans to enjoy music legally.

    Yes, the threat of legislation and consistent bullying tactics are a surefire way to get me to "enjoy" my music legally. Basically all they want to do is make it look like they are catching people every day (and I'm sure they are) and then publicize that in local papers. I don't care if Robert Vaughn in Washington D.C. gets caught for file-sharing, but if Jimmy across the street gets a fine, well then I'd better be scared.

    I wonder if the RIAA has done any public image surveys since they decided to start terrorizing their consumers? It's one thing to try to protect your intellectual property; it's another thing entirely to shake down every person with an internet connection. I can't think of one person nowadays who thinks the record industry is anything but a pack of devils; I just wish there was some way of translating that revulsion into serious market reform. They're just jackals, plain and simple.

    1. Re:They are the dumbest people alive. by ObligatoryUserName · · Score: 5, Insightful

      The dumbest people alive? Hardly.

      The RIAA is working great. It's a great big magnet for all the ill-will generated as the labels fight to control how music is distributed. Everyone hates them, but no one hates the member labels - the abstract acronym organization that sells nothing takes all the blame. Perfect.

      Why would the RIAA care what their public image is? They want you to like Shakira (her hips don't lie, you know) - they don't give a flip what you think about the organization.

  4. Reporters? by Mr.+Underbridge · · Score: 2, Insightful

    So why are the local papers and stations acting as PR shills for the RIAA? Are they stupid or just getting cash?

  5. So what? by aadvancedGIR · · Score: 3, Insightful

    Does any ./er read local news?

  6. We're all guilty you know... by MirrororriM · · Score: 2, Insightful
    FTA:

    "We hold that one who distributes a device with the object of promoting its use to infringe copyright, as shown by clear expression or other affirmative steps taken to foster infringement, is liable for the resulting acts of infringement by third parties," Justice David H. Souter wrote in court's decision.

    So Dell, Gateway, Microsoft, Apple, etc, all need to specifically have a disclaimer stating "don't use our stuff to infringe copyright"? Currently, it looks like Dell, Gateway, Microsoft, Apple, etc are all guilty...after all, their products are all used to "infringe copyright". Same with hard drive manufacturers, cd/dvd burner manufacturers, burning software manufacturers, etc.

    That and, of course, we wouldn't want to hold individuals responsible for their own actions. It seems to me that gun manufacturers could now be held responsible for murder wouldn't it? Maybe a bad analogy, but is a gun really manufactured to specifically murder people? I agree with the lower courts decision completely - it just makes logical sense. But the fact that it was overturned 9 to 0 by a higher court tells me that a few people were bought and paid for.

    /end rant

    --
    Content Management System: A pretentious way of saying "text editor."
  7. Re:Huh? by Anonymous Coward · · Score: 5, Insightful

    The problem is the definition of stealing. Traditionally, stealing always meant intentionally and permanently depriving someone of their property. This was later extended to cover situations where you deprive someone of a service, or where you don't permanently deprive someone of property but you deprive them of it for long enough to render it useless (i.e. taking someone's concert ticket and giving it back after the concert has gone ahead).

    In no sense of the word can it be said that anyone here is being deprived of anything. A digital copy leaves the original completely intact. Of course, **AA argue that every single copy equals a lost sale. They would, wouldn't they? But this is blatantly ridiculous. There are far too many people who hoard music/movies - they couldn't have afforded to buy them all even if they wanted to. The truth is that a very tiny portion of those people who download would have bought the item if they hadn't downloaded (and a number of those people buy the item anyway, after they've tried it).

    Downloading is just a convenience to most people. It's easier for me to download an album/movie and spend an hour listening to/watching it than it is for me to research what's worth buying. If I like it enough that I'll get more mileage out of it than the initial look, I'll buy it anyway. If there were no downloads I wouldn't buy any crap that came out, I'd do lots of research to see which were worth my limited fiscal resources. I'd waste a lot of my free time in doing so, but meh, I'd be more happy burning through time than I would money.

    The real criminals are those who sell pirated items. Their customers have proven that they would be willing to buy (at the right price) the content and as such it's easier to make a case for a lost sale. Not all of them would be lost sales of course, most people would rather pay £5 for a movie AND see it at the same time as it's released in the cinema than wait 6-12 months and pay £20. But they are at least demonstrating that they're willing to pay some amount for that copy - thus the guy selling it is depriving the copyright holder of a sale, arguably stealing in the process.

    Do we see the **AA/governments/police stamping out these resellers? Well, to a tiny extent. But for the most part they're going after casual downloaders. Why is this, if the real "thieves" are getting away with it? Because the real argument isn't about theft, it never was. It's about control. **AA want it and the internet has done a pretty good job of eroding it. So they attack downloaders, try to make us fear the tool that will remove their control, push for laws to control how we use content we've paid for. In essence they're trying to limit our rights in regards to our own legally purchased content - to me THEY are the real thieves in all of this. Just ask the artists, who also get royally screwed...

  8. Re:Huh? by Curunir_wolf · · Score: 5, Insightful
    In essence they're trying to limit our rights in regards to our own legally purchased content - to me THEY are the real thieves in all of this. Just ask the artists, who also get royally screwed...

    Yes, very insightful. You've come very close to the real issue, here. See, when CDs came out (never mind the promises about the prices coming down - they never did), everybody started re-buying albums that they already had to get the CD version. (How many copies has "Dark Side of the Moon" sold again?) So many people paid for the same music twice.

    The next format was the DVD-Audio, but that never really caught on. So the next market was the iPod and on-line music. Well, guess what? I can just rip my CD's to populate my iPod. "NOOOOO! We can't allow that!" Too late now, the genie is out of the bottle. But that doesn't stop the greed.

    1. Control everything.
    2. All downloaded music must be paid for.
    3. No more ripping CDs (how many now come without copy protection?)
    4. Profit forever!!!
    --
    "Somebody has to do something. It's just incredibly pathetic it has to be us."
    --- Jerry Garcia
  9. If I served on a jury for this..... by dfenstrate · · Score: 3, Insightful

    I would, if properly convinced the defendant was guilty, fine him thus:

    $3 for every song on his computer ($1 Itunes price, $2 punitive), minus $36 for every physical CD he owned ($3 a song, figure an average of 12 songs a CD).

    It's enough to make the kid feel pain for violating the law, without being absurd. While a $20,000 judgement against you would suck, it's not unpayable.

    Of course, a $20k judgement may not make such a law suit a net financial loss for the RIAA, but they can cry me and the rest of the Jury a river.

    Also remember that the Jury is the ultimate arbriter of both the defendant and the law- even if the law says he's to be fined $1000 per song or such nonsense, a jury does not have to follow that in setting an award.

    IANAL but you can read about Jury Nullification yourself.

    --
    Alcohol, Tobacco and Firearms should be the name of a store, not a government agency.
  10. Re:Huh? by Anonymous Coward · · Score: 1, Insightful
    "Downloading is just a convenience to most people."

    It was wise to qualify that because for some of us it's much more. Your excellent post neglected the other half of the situation wherein a cartel of media distributors block the most effective means available of exposure to unfamiliar bands and film. First - nature of the business I suppose - they only sign/create acts which they feel have market potential. Second, these same companies actively and illegally purchase airtime on radio stations to promote these act, pushing out other artists. Choice of style and genre is limited, publicly owned airwaves are subverted to commercial interests, leaving live gigs and the internet to hear anything non-mainstream. Movies and music alike, all my purchases for years have been the result internet downloads introducing me to an entirely new world of art. Asian cinema for example.

    This is the other half of the coin, blocking out alternatives to the pap American conglomerates cynically squeeze out like artificial food product. RIAA mambers are anti-artist (ask them) and anti-listener.