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RIAA Drops P2P Lawsuit Strategy, Goes Local

An anonymous reader writes "Wondering why the RIAA hasn't announced 800 lawsuits per month any more? Well, they're still suing people, but have developed a new strategy according to Slyck.com. Instead the RIAA is looking to be more localized, focused and personal with its new strategy." As another reader puts it, the RIAA "will opt to file lawsuits on a weekly basis and work with local media to give it a more geographically relevant feel." Perhaps they'll also pick their targets a bit more carefully.

16 of 208 comments (clear)

  1. But, I thought that by ematic · · Score: 5, Interesting

    piracy had been contained!? Is the RIAA talking out of both side of its mouth again. Or, does one hand of the RIAA not know what the other is doing? Hmm.

    --

    idm owns me
    1. Re:But, I thought that by MrNougat · · Score: 2, Interesting

      But I thought that piracy had been contained!? Is the RIAA talking out of both side of its mouth again. Or, does one hand of the RIAA not know what the other is doing? Hmm.

      Piracy has been contained. It used to be happening on a national and global level. It's been contained to a local level now!

      Open letter to the **AA: Most adults don't have the free time to consume your products (music, movies). Most of the consumption comes from youth, who don't have so much money to buy your products with. What they do have is free time and the internet. The huge mass of tech-savvy youth have nothing better to do than defeat DRM schemes all day and all night, and that is what they will do. Forever. So it seems that your business model must change. It seems that you're trying to change your revenue stream from selling physical media to recovering court settlements. That's really stupid.

      --
      Web 2.0 == Giant Blogspam Circle Jerk
  2. RIAA: A boycott that works by teamhasnoi · · Score: 5, Interesting

    Ha. This is a repost, but I thought it good enough to give another chance - I really think someone should run with it.

    Boycotting the RIAA will only result in more cries of, "Pirates! Pirates!". I think a different boycott is in order.

    On the RIAA page, there is a list of labels that associate themselves with the RIAA - remember, the RIAA is a group of labels, and other music related 'entities' that like the lobbying power that the RIAA gives them.

    Not buying CDs, videos or DRMd files is not going to hurt the RIAA - they make their money from 'dues' from the individual labels. Not buying CDs will only help the RIAA make a case that it's due to piracy, and make that case to those who make the laws.

    However, if a boycott was organized that picked, let's say five, (smaller) labels from that list, and let them know that no CDs from them will be purchased that month or year by the organized boycott, calls of piracy hurting sales could be refuted on that smaller scale,(Not that they can't be refuted now...)

    Labels who think that calling their customers thieves, handing out lawsuits, restricting fair use, and lobbying for the demise of independent music is ok will get a message that their customers will not stand for it.

    Issues with this:

    In order to work this boycott has to be big, organized, and educated. Big, so the set of music the particular few labels include intersect with the boycotting group. The boycott doesn't work if no one was going to buy that music anyway. Those sales 'lost' to apathy will be blamed on piracy, and used to lobby for more restrictions and copyrightholder power.

    Oraganized, so that the chosen labels (picked by size and choice of music: see above) get an actual message : "You are being boycotted by x number of people who have agreed that they will not buy your labels offerings until: (insert ultimatum here - hell freezes over, a year passes, or my favorite, disassociation with the RIAA) This notice should be sent anywhere that would reproduce it, and those not 'signed up' should be ...

    Educated, so that they know what the RIAA is (not a company per se, but a collection of companies), why the boycott is happening, and how they can help.

    There are certainly other things to take into account, such as the 'list' is by design, not accurate. There have been cases where the RIAA has claimed membership by some small (and suddenly successful) lables, in order to present a 'united front' and spread the message that RIAA=success/no RIAA=obscurity.

    I'm convinced that the only way to kill the RIAA is to go after the legs - small and medium labels that support it. Once these smaller labels have severed their connection with the RIAA, the RIAA will have less money to lobby for DRM and the extention of copyrights, less money to pay lawyers to sue your dead grandma, less money to push their skewed facts, figures and arguments to an uneducated public.

    Remember, the RIAA's money comes from labels and manufacturing, whose money comes from you. Small, focused strikes by a large educated group are the only way to win.

    1. Re:RIAA: A boycott that works by denis-The-menace · · Score: 5, Interesting

      Nice try but it won't work.
      Right now teens are the #1 buyers of music.
      There are very few teens who would give up buying a popular song in protest of something.

      The real solution is to convince Small/Medium labels to either leave the RIAA or not join the RIAA in the first place.
      Convincing the Small/Medium labels without the help of their #1 customers is the hard part.
      You'd have to make it un-cool to buy from the RIAA.
      You'd have to make it as un-cool as drunk driving and give them options on how to buy the music differently.

      Imagine a video ad showing a teen in a music store thinking about where the money goes, how it funds corruption in our government (DRM, DMCA), how it makes the police kick down your door if they *think* you pirated the music, How it pays for lawyers to sue grandmas, and how little the artist actually makes from the sale. Then show the teen walking out the door without buying it. Then show the teen getting the music differently.

      Getting the music differently is part I haven't figured out, yet.
      Can they buy the music directly from the artist's web site?
      Does the artist get more $ if you buy the music at their concert?
      I dunno

      --
      Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
    2. Re:RIAA: A boycott that works by teamhasnoi · · Score: 2, Interesting
      I agree that teens are the center of 'the plan'. Your ideas of commercials are good - the same tactics as used by the RIAA would be more pervasive and perhaps less effective. Pervasive, as they would blanket airwaves, cable, and the net with their message. Less effective, because people like to believe the worst, especially when the message comes from a corporation.

      I'd love a commercial where pop music 'superstar' lookalikes (which wouldn't be hard to find - the RIAA has made every act the same :P ) looked into the camera, and said, "Today, I'm going to sue you. I'm going to take your car, your stereo, and your house. I'm going to take your college education, and make you work at a fast food resturant for years. I'm going to do all these things to you because you buy my CDs."

      Crossfade to title:

      "Support the RIAA, and you're only hurting yourself."
      "Buy independent music."

      Flash an informative URL...and scene.

      As things are going, releasing something like that on YouTube would create more buzz - (and be incredibly cheaper) than spending money on TV ads.

  3. That's the BSA model by MoNickels · · Score: 3, Interesting

    So they're adopting the Business Software Alliance model, right? Will they adopt it fully? Will they allow for retroactive purchase and penalties to be paid in an extralegal manner rather than pursuing the manner in courts?

    --

    Wordnik, a dictionary project which aims to collect

  4. Re:Huh? by plague3106 · · Score: 3, Interesting

    Heh.. indeed. Wonder what will happen though if locals happen to side with the filesharer, and not the RIAA? Now instead of suing some college kid without any money across the country, they are suing a local college kid with no money. Will it make them look greedy in the eyes of the community? Do most people feel that stealing from Walmart is wrong, since they are a huge mega-corp?

    Here's hoping this stragegy backfires.

  5. Re:Translation by SatanicPuppy · · Score: 5, Interesting

    Speaking as someone who's married to a reporter, and who works at a "local" news outlet, the publicity can only be worse from trying to localize their lawsuits. The media outlets will pick it up, and talk to the person, who'll act bewildered and put upon, and then talk to their neighbors who'll be indignant and offended, and then wrap up with a public official saying "Well, it's a law, but we don't really hold with big national corporations poking their noses into our business, and really they're pencil dicks anyway."

    That's the thing with national news...They talk to national people. Some Senator or Representative who really needs RIAA money for his next election. But local news, you're talking to elected officials who probably won their office by a few thousand votes at best, about people who live right down the street. Make it local, you make it personal, and people will take it personally.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  6. Re:Oh goodie by MrSquirrel · · Score: 5, Interesting

    I guess you are either flamebaiting or you must work for the RIAA -- anyone who pays attention to the world knows that the RIAA is a pile of garbage. Just look into some of the crap that they've done (hint: the article summary had 3 cases where the RIAA was playing the role of a tool).
    Going after 12 year olds for "violating" intellectual property rights is bullshit -- when was the last time you asked a 12 year old about intellectual property rights and got any answer other than a headscratch and a "huh?".
    Telling a 15 year old she has to lie in court otherwise she will be tried for perjury is not only unethical but brutal. If you're religious, placing your hand on the bible and swearing to go that you're telling the truth and then having to lie because the RIAA told you to is "just protecting intellectual copyright"?
    Suing a woman who has never used a computer in her life... doesn't that just scream "I'm the RIAA and I don't look into things before I try to ruin peoples' lives by suing them into the poorhouse"?

    They're NOT protecting the artists that they suppossedly represent (via the record companies that they represent):
    http://en.wikipedia.org/wiki/Riaa
    "In 1999, Stanley M. Glazier, a Congressional staff attorney, inserted, without public notice or comment, substantive language into the final markup of a "technical corrections" section of copyright legislation, classifying many music recordings as "works made for hire," thereby stripping artists of their copyright interests and transferring those interests to their record labels. Shortly afterwards, Glazier was hired as Senior Vice President of Government Relations and Legislative Counsel for the RIAA, which vigorously defended the change when it came to light. The battle over the disputed provision led to the formation of the Recording Artists' Coalition, which successfully lobbied for repeal of the change."

    "In 2006, the RIAA claimed that ripping CDs and backing them up does not constitute fair use, because tracks from ripped CDs do not maintain the controversial DRM to protect the music file from copyright infringement. They argue that, there is no evidence that any of the relevant media are "unusually subject to damage" and that "even if CDs do become damaged, replacements are readily available at affordable prices.""
    That's right, they want you to buy a new CD when yours breaks... after all, they're "unusually subject to damage", right? Those thing pieces of plastic scratch more easily than my ass! Ripping the CD to my computer (and not sharing it) is not fair use? They don't want me putting it on my mp3 player so I can take my 800+ CD collection wherever I want without hiring a personal music assistant? Damn, well I guess I could employ one of the people the RIAA sued into the ground for pretty cheap. By the way, about 20 of those cds no longer work due to scratches, thankfully I have all my music ripped to my computer so I was able to burn myself a backed up copy -- I store all my cds in the cases they come in or in proteced and padded cd booklets so it's not like I'm mishandling them.
    The RIAA is not in the interest of protecting rights of the artist or the consumer -- they're in the interest of making themselves rich and powerful.

    --
    A computer once beat me at chess, but it was no match for me at kick boxing.
  7. Artists by Anonymous Coward · · Score: 2, Interesting

    Even music artists on smaller labels don't see much money from their record sales. Of course, the more money their label makes the more the label wants to use on their next album for production, promotion, etc.
    After speaking to an artist on a small label I was told that the most money they see and retain is from merchandise they sell at concerts, excluding cd's.
    Even cd's sold on websites don't necessarily put more money into the pocket of the artists, because the same percentage goes right to the label.
    If you really want to piss of the RIAA and the record companies, while you're downloading the album illegally, just go to that band's website and purchase a t-shirt or some other piece of merchandise that does not contain their music.
    (even if their label is associated with the RIAA or not)

  8. Re:Huh? by Anonymous Coward · · Score: 1, Interesting
    "more localized, focused and personal?"
    Upon reflection, it's sounds more consistant with their overall philosophy. You have a computer. They come around and offer you protection from litigation. You decline, you end up getting mysteriously sued. You don't pay up on your protection and a beefy Italian guys comes around and breaks your legs. Same game, different field.
  9. Re:Oh goodie by yeremein · · Score: 3, Interesting
    In 2006, the RIAA claimed that ripping CDs and backing them up does not constitute fair use, because tracks from ripped CDs do not maintain the controversial DRM to protect the music file from copyright infringement. They argue that, there is no evidence that any of the relevant media are "unusually subject to damage" and that "even if CDs do become damaged, replacements are readily available at affordable prices."

    Hmm. I've always suspsected that the goal of DRM is to make you pay for the same thing over and over. This confirms my suspicion.

    Interestingly enough, this is still on the RIAA's website:
    If you choose to take your own CDs and make copies for yourself on your computer or portable music player, that's great. It's your music and we want you to enjoy it at home, at work, in the car and on the jogging trail.
  10. Laugh by spykemail · · Score: 2, Interesting

    Do the RIAA and MPAA realize they're a joke? Maybe not to the unfortunate people who get sued (a good friend of mind among them), but to everyone else? In some countries you can get RIAA insurance! They sue people who have never used a computer, little girls, dumb parents, and pretty much anyone they happen to randomly pick.

    This is not going to work, anymore than their initial batch of lawsuits did. There needs to be some serious discussion of how to reform the music and movie industries and create a system where:

    1) Customers know what is and is not right/legal and why.
    2) Customers WANT to get music and movies legally.

    Neither of those things is ever going to happen as a result of restrictive DRM (which actually punishes customers who obey the law) and lawsuits (which generate extremely bad publicity and create a rebel/pirate underground that only intensifies the file sharing culture).

    I'm not going to pretend that #2 is easy, but no matter how you look at it that's the way it's got to be unless you want to sue or put on trial a huge percentage of the US population including the majority of college students.

  11. Re:Translation by Maximum+Prophet · · Score: 2, Interesting
    why are they so incapable of making non-piracy cool?
    BR> Aye, there's the rub. When the **AA employs hyperbole to make their case seem more relevant, they simultaneously make it more cool to be on the other side. Imagine you're 14 and you hear on the news, "A gang of cutthroat pirates electronically broke into the RIAA vaults today and made off with 50 godzillion* dollars worth of music..."

    Just look at the products of the entertainment industry. "Ocean's 11 & 12", "Grand Theft Auto", and all the Gangster Rap. Stealing big *is* cool, even if it is immoral and unethical.

    If the **AA needs to make copyright infringement uncool, they just need to tell the truth. "Your honor, we're trying to prosecute this teenager for stealing stuff we couldn't even give away. It's worth maybe a buck-fifty to us, but we're really pissed so please throw him into the slammer." Of course, if they did this, nobody would care, and the courts would tell them to quit wasting their time.





    *Godzillion: A number 145 feet long (The height of Gozilla)
    --
    All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
  12. Re:Huh? by Detritus · · Score: 3, Interesting

    I'd have to disagree with you. I've known people who stole from their employer and viewed it as an unofficial fringe benefit of the job. They were in minimum or low wage positions like cleaning and maintenance. As they explained it to me, the company tolerated a certain level of theft, as long as nobody got too greedy and the work got done. If the company cracked down, they would have a great deal of trouble finding replacements who were willing to do the work for the wages the company was willing to pay. It was simpler for everyone involved to tolerate the status quo.

    --
    Mea navis aericumbens anguillis abundat
  13. Re:Artists - by termite12 · · Score: 3, Interesting

    This has been my personal experience as well. Just to reinforce:

    I've had the luxury of being a part of a band signed twice to a small labels. We made absolutely nothing, despite experiencing moderate success.

    Since then, we've purposely avoided label interest so we can control our own music and merchandise (and destiny). We record everything ourselves and release all music under a creative commons license. So far, it's working well.
    We have broken even on our bar tabs, equipment, promotion, and gas... we never broke even under a label.

    I don't buy a bit of this "RIAA helps musicians" crap.

    http://syriusjones.org/ - Shameless plug - see and hear for yourself.