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Casual Gaming the Real Next Gen?
The Guardian Gamesblog wonders aloud about the ramifications of casual gaming; could it be that the wave of casual and mobile games is the real next generation of gaming? Author Keith Stuart interviews Matt Spall, of UK studio Morpheme, for an insider's perspective. From the article: "People buying the DS to play Brain Training, and Nintendogs are probably not even aware of Metroid or Advance Wars which kind of suggests this might be a one-way street — the hardcore aren't likely to buy these 'ultra casual' titles in great numbers, because they're fairly simplistic, and don't offer a great deal of depth for a hardcore player. Hopefully though, some people who would never normally play games now own DSs, and may 'graduate' to more advanced titles over time. Having said that, the fact that the DS market can support things like Electroplankton, which can keep anyone charmed for ages, is already encouraging."
It seems to me that the executives of companies are on the verge of finally discovering a way into the mainstream with gaming. Sure, they are creating games for the 'hard core', which IMO seems to be the 20-something sect with alot of free time on their hands and not alot of money, or the slightly younger group that still live at home, with lots of free time, and daddy's wallet.
What some companies are discovering, Nintendo comes to mind, is that games do not have to take hours to become proficient in, and many many hours to complete. Those of us in our thirties, the ones that grew up on Atari 2400's and Pong attached to our TV's through RF splitters, don't have that kind of time anymore to set aside for gaming. But we still like to occasionally sit down (stand in line, etc.) and play a little here and there. But our kids have lots of free time.
Instead of targeting a console or handheld at the 'hard core', make it appeal to both the young and old. There is nothing wrong with having the latest 'OMGL33T' game on the same console as something that takes little time to play.
As to TFA, I think that they are mistaken in their assumption that someone playing a non hard-core game is going to 'graduate' to a more advanced title. I imagine alot of us have 'graduated' outside of the more advanced titles and are looking for something with a little more depth that doesn't take away from the lives that we live in terms of time.
The sky above the port was the color of television, tuned to a dead channel...
They (casual gamers) are also more likely to buy way more units than the hardcore minority. See Worlf of Warcraft's numbers for an example of where the previously MMORPG-ignorant have come in droves at a time when people were shouting "saturation point!!" for the MMORPG market. Casual gamers have one thing that the hardcore do not: sheer numbers. They're a hugely attractive, untapped market. TFA is dead on, imo.
Bzzt! You sound like a traditional hard-core gamer that doesn't get what casual gamers spend their money on. No, it's not about $200 graphics cards. Or going to the store to pick up a $50 retail title or expansion.
Casual gamers are the ones who buy those $20 download games that the rest of us scoff at. They also purchase those $3 ringtones, or shell out $8 every couple of months for a new mobile game.
A little bit here and there definately adds up. That's why casual gaming is one of the largest growth areas of the industry, and why a lot of people are now taking notice.
-- jchenx
"might be a one-way street - the hardcore aren't likely to buy these 'ultra casual' titles ... some people who would never normally play games now own DSs, and may 'graduate' to more advanced titles over time."
My mom, who bought a DS for Brain Age, is not going to "graduate" to Metroid. I have friends that are addicted to Spider Solitaire, they are not going to "graduate" to Unreal 3.
On the other hand, I've seen plenty of my friends, who use to be hardcore gamers, start playing casual games. When you get girlfriends, jobs, car payments, a wife, kids, etc. suddenly it becomes much harder to justify the time and money needed to be hardcore.
If anything, hardcore gamers graduate to become casual games with lives.
Spell cheek you've failed me four the last thyme!