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Technology Rewriting the Rules of Business
theStorminMormon writes "Fortune magazine is running a story describing the overthrow of Jack Welch's old rules of business. (Welch responds here.) Although the article lists Google and Apple as two paragons of the new rules of business, it fails to note that the old rules of business originated from straight manufacturing firms while the new rules of business are coming from the (more service-oriented) tech sector." From the article: "Steve Jobs has emphasized that Apple hires only people who are passionate about what they do (something that, to be fair, Welch also talked about). At Genentech, CEO Art Levinson says he actually screens out job applicants who ask too many questions about titles and options, because he wants only people who are driven to make drugs that help patients fight cancer."
If you are passionate about what you do, you'll get out of bed in the morning and actually look forward to going to work. Passion also drives you to do your best, not to just get by so you can collect a paycheck.
If "disco" means "I learn" in Latin, does "discothèque" mean "I learn technology"?
I work to live not live to work. I will do my job to the fullest, but I want a life. I don't want to wake up when I'm old and find that I'm alone and regretting that I didn't live my life instead of wasting it in the office.
From his rebuttal:
> When has there ever been a divergence between shareholders and customers? No one is out saying, "Let's screw this customer today, and if we do, our share price might go up 20 cents." They're just not doing it.
25 years later, the secret of his success slips out: he has never owned a wireless phone.
"Hire passionate people." Well, if that isn't touchy-feely management at its best.
Welch's rule was to grade your players and go with the A's. Some of us might call that a meritocracy. To the B or C graded employee, of course, it looks like an unbalanced, unfair gold-key system driven by self interest on the part of senior managers.
What's the alternative? "Hire passionate people."
Am I the only one who imagines the following conversation: "Look, Bob, I know you're working hard. Your code is better than everyone else's on the team, and that's great! You did a good job getting everybody working together on that one project, too, and you were right about cutting out those side jobs -- if we were still eating those expenditures this project would have crashed and burned months ago. But Dave's the right guy to get this promotion, even though we only brought him in from that middle-manager position at Nabisco three weeks ago, and I'll tell you why. Frankly Bob, you just don't have Dave's passion."
Breakfast served all day!
Whenever I hear the phrase "passionate about what you do" I get this eery feeling that they're going to offer up far more "passion" in their compensation package than "salary". Passion is all and well, and enjoying work is naturally important, but a large number of employers (especially in tech sectors) love to use the "passion" card as a way of underpaying their staff. If employees ever complain about meagre wages the employer can always counter with "But you LOVE this work! You should be glad to be doing this for a living!"
There's a fine line between passion and simple exploitation of that passion to get stuff done for cheap. And I don't trust most businessmen to look out for my best interests when cutting a deal.
I work to live not live to work. I will do my job to the fullest, but I want a life. I don't want to wake up when I'm old and find that I'm alone and regretting that I didn't live my life instead of wasting it in the office.
If your mission in life is best accomplished at the office, then how can spending your time there be a waste? If you are genuinely afraid that, when you are old, you will regret the time you spent at work, then maybe you chose your career poorly.
Many or even most people choose their career poorly. Sometimes this is avoidable. Sometimes it is not. Sometimes the best occupation is one that pays poorly or not at all. Too many don't even try. They just chase the money instead. But those who do manage to unify their passion with their career are more effective employees.
How dare someone be interested in their own benefits!?!?!
Some of you are confusing passion with obsession. A passionate employee loves his or her job and strives to do a good job - they don't necessarily devote their entire life to it. I know plenty of passionate people who have lives outside of the office. You can really love your job and try really hard without even taking it out of the office.
In my experience some of the people who are obsessed with their job (spending nights / weekends) actually hate it.
Does anyone else see a creepy Apple vs. Microsoft comparison here? I know a couple of managers at Microsoft, and the "old" rules sound exactly like what they do.
Haiku for you!
Well they can say what they want but, in my experience, the corporate sector thrives on mediocrity. Most companies want to hire average people and pay them an average amount of money, or a bit less if they can get away with it. I don't claim that this is necessarily wrong, just hypocritical.
They can go on about "passion" and wanting "the best people" but they know that passionate people can be difficult to deal with and the best people not only want the best money and benefits but they want some say in how things get done.
And would they hire someone "passionate" in their late forties or is this merely another codeword for "naive new graduate"?
Ame
Apple on the other hand is so clearly old line. Make quality and useful products targeted to an audience willing to pay for the products. Charge enough for the product to create a good profit. Give good service before, during, and after the sale. Charge enough so that at the end one has enough to pay for fixed costs, manufactureing, service, overhead, and research and development. Do not be afraid to change the product to meet demands, and throw in a bit of flash. This probably had not changed since Ford innovated the car in on color Black, with evolved into the mustang of many colors. I think the old Ford put some big dogs out of bussiness as well.
I understand what the article is saying, but the article is talking about established firm. Apple, as an established firm, did exactly what it was supposed to do. That is fixed itself. Apple has been, and is, a major manufacturer of consumer and proffesional intergrated computer solution. So is Dell. MS only supplies software. Apple is and will continue to be, at least in the near future, a to manufacuturer of high tech solutions. The have proven that they will adjust to meet new needs, just as old bussiness says they should. The article cites IBM, which also did what it needed to do. Refocus on the customer, develop customer oriented products that provided real value. They talk about how the iPod is unique, but how many new catagories of product did IBM help create? The selectric, the PC, SQL, GML, etc.
It is ludicrous to think that anything other than good products or services matter, or that creating new products is something new. IBM exists because it started creating products and focused on customers.
As far as google, that is a story yet to be wrote. They have an Enron like grasp on the ad market, unregulated, not transparent, unpredicatable. The success may be last remant of the dot com boom, or they may be able to leverage advertisers in the same way that TV did. If they are succesful, it will be nothing but bussiness as usual. Create a product, namely adwords, charge enough for it to generate a profit, and use some of the cash to innovate.
I think what happened, especially in the 70's and 80's, was the sense of entitlement of the big corporations. That somehow Americans were obligated to purchase the products no matter how horrible they were. In a perverse way, they were applying the soviet model to capitalism, where the people had to buy what they state supplied, except in out case capatilism provided such an oversupply that we had the illusion of choice. This was illustated with the government bailout of chrysler. In fact, some of the few comapnies that haven't leared thier lesson are in the auto industry. Chrsyler has so given up and is running ads featuring it German owner. In the end what we may be seeing is not new rules of bussiness, but the return to the basics. Make a product, sell a product at a fair price, and realize the consumer is the boss.
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
With regard to hiring. . . After a company reaches a certain level of success and public recognition, large numbers of people start applying for jobs just because they want to work for a successful company -- not because they want to help make the company successful. In other words, they want to ride the gravy train. Those are the ones you have to weed out.
Start-ups and small companies rarely have this problem. It's after your company turns out to be Google, then everybody wants to climb on board.