MySpace #1 US Destination Last Week
An anonymous reader writes "Hitwise is reporting that MySpace has reached the top, surpassing Yahoo! Mail as the most visited site on the internet for US users. Seeing a 4300% increase in visits in just two short years, this internet sensation has come quite a long ways. From the article: 'To put MySpace's growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits.'"
Can we translate this type of activity to the 30+ crowd instead of just the teens?
At the rate that teens and 20-somethings are being dumbed down by visiting MySpace pages, the 30+ crowd that they will become will have lost any ability to grow out of using it.
1) Get a 16-year-old using MySpace
2) Wait 14 years - thus, 30-year-old still using MySpace
3) Profit!
Don't disappoint your bird dog. Go to the range.
Nobody has replied yet...but I deserve to get flamed.
After some research, I found that they are running a huge mish-mash of different languages and middleware. Calling it ColdFusion at this point is pretty much incorrect.
So, I was wrong.
No reason to lie.
The Google search engine is not a 'destination'.
I speak to the person who runs their (myspace) ad servers, every week. He tells me that they average 3.7 billion page views per day. They run a custom version of the Doublick 5 ad servers, almost 400 of these servers. But they have a issue of how to monetize this traffic. They are trying to find ways to do that. They have a lot of junk ad inventory. I hear that they are getting very much into the mobile space in the US and internationally - video blogging, photo blogging etc. This way they can make atleast two dollars per user month over mobile services. On another note, Micrososft is working with them very closely to convert their server farm from Cold Fusion to ASP.Net 2.0.
Google doesn't keep archives of websites permanently (or doesn't make them available if they do). When they re-spider a site they replace their copy with the current data; old pages will disappear from its search results after a few months. Archive.org may do so however, but they're a long way from complete.
http://validator.w3.org/check?uri=www.myspace.com
Google's design is lightweight. Myspace does not even pretend to suffer from this convenience. Google might very well account for more unique visitors, but Myspace makes up for the visitors by having each page view result in a significantly greater amount of bandwidth usage. Not to mention, if Google is working in it's optimum capacity, it minimizes page views - if you only load the front page, and then find what you're looking on in the first page of search results, it doesn't generate many page hits.
You say "I don't know a single person that uses Myspace" and "I'm told Myspace's servers are about as reliable a crack addict". That sounds like a contradiction. Or perhaps the entities that inform you about Myspace's servers are not people.