The Sad Story of Sega's Many Mistakes

Via Press the Buttons, an interesting interview at the Sega-16 site with former Sega president Tom Kalinske. The company's former head burns bridges by laying blame for failures in the company, discussing the ways in which the Japanese office tried to run things, and revealing some of the phenomenally bad ideas the company somehow managed to overcome. From the article: "He was selling the Genesis with Altered Beast as the pack-in [instead of Sonic], and he was selling it at $189.99. There was also very little software activity going on in the U.S., and he hadn't built the company up (gotten permission to hire or didn't have the budget to), so there was no progress being made. If you remember, Sega sold the 8-bit machine - the Master System - prior to that against Nintendo, and it managed to get a 2% share of the market."

Comments

Re:Marketing, Marketing, Marketing, Marketing

[Shadarr]

Depends what you consider a "benefit for Apple." Maybe people like the ads, but the bottom line is that the Mac's market share has been dropping since the early 90's. So whether or not the ad campaign makes people think about buying a Mac, it doesn't make them actually buy one.