Microsoft Softens Up On Competition
shaneFalco writes "The BBC is reporting that Microsoft, prompted in part by their recently legal woes in the European Union will allow vendors to set non-Microsoft applications as the default on Windows computers. This initiative is part of a dozen 'tenets to promote competition' that the company is adopting in the face of stiff criticism of business tactics in Europe. Other tents include not retaliating against businesses that promote non-MS software, and a relaxing of restrictions on licensing Windows-related patents." From the article: "The principles might mean that some manufacturers will promote search engines other than Microsoft's own, Mr Smith said - an apparent reference to Google, which has looked to be on a collision course with Microsoft over search engines. 'There are certain steps we can't take that would have been permitted a decade ago,' the executive added." We touched on this announcement yesterday, but details on the '12 tenets' were less clear at that point.
One of the 12 tenants is 'Promising not to retaliate against computer makers that support non-Microsoft software.'
Hmm.. does a slightly higher pricing structure count as 'retaliation', or is that just good business sense? I guess it's a matter of semantics.
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All this will do is start a bidding war on the oem's end. Besides, installing the next version of messenger (or a MS download of any kind) will have a screen that will have all the default options revert back to MS's settings. .mp3 will be associated with Musicmatch jukebox or some equally bloated shitty app. I think we can all agree that is a loss.
It doesn't really matter what browser they use, if the homepage is msn.com, they still get their unique visitor and ads displayed numbers bumped.
OTOH,
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Mmmm.. Donuts