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Examining the Era of Print-on-Demand
tonywong writes "Printing on demand is getting cheaper and better every year. The New York Times has this a review of sites that offer simple DTP programs for free to lure potential publishers. The article claims that the print run can be as little as a single copy on demand." From the article: "Blurb.com's design software, which is still in beta testing, comes with a number of templates for different genres like cookbooks, photo collections and poetry books. Once one is chosen, it automatically lays out the page and lets the designer fill in the photographs and text by cutting and pasting. If the designer wants to tweak some details of the template -- say, the position of a page number or a background color -- the changes affect all the pages. The software is markedly easier to use -- although less capable -- than InDesign from Adobe or Quark XPress, professional publishing packages that cost around $700. It is also free because Blurb expects to make money from printing the book."
It's not as strict a line as it used to be. There are quite a few smaller publishers out there that do quite well in focused market segments. Often they start with someone self-publishing and being very successful at it, from where they go onto publishing other authors.
Mind you, I don't think the fiction market works this way. Many other markets are much less entrenched.
I work for a small publisher that started this way, and I wouldn't call selling 2m+ copies (at $32.95) a "vanity" press.
Like lots of other industries, it's less monolithic than it was 30 years ago.
m-
You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
As a student photographer I was planning on throwing a bunch of photos together and printing it via apple and iphoto. i looked into it and read some bad reviews of apple's printing methods so i decided to look more into the subject of print on demand. I looked at a ton of options and decided to go with LuLu. I layed out the book myself and uploaded it. Their site gave me a few problems with the formatting but a post to lulu's forums had that solved within a matter of minutes. So after printing a few copies I decided to make it a legit book and acquired an ISBN number for it right through lulu. It's now sold via their website, my website, a few independent bookstores, art galleries, and very soon, Borders and amazon.com. So as a result of using lulu (or any print on demand service) my photos are being seen all over the globe. Print on demand is revolutionizing more than just the literary world.