Slashdot Mirror


Examining the Era of Print-on-Demand

tonywong writes "Printing on demand is getting cheaper and better every year. The New York Times has this a review of sites that offer simple DTP programs for free to lure potential publishers. The article claims that the print run can be as little as a single copy on demand." From the article: "Blurb.com's design software, which is still in beta testing, comes with a number of templates for different genres like cookbooks, photo collections and poetry books. Once one is chosen, it automatically lays out the page and lets the designer fill in the photographs and text by cutting and pasting. If the designer wants to tweak some details of the template -- say, the position of a page number or a background color -- the changes affect all the pages. The software is markedly easier to use -- although less capable -- than InDesign from Adobe or Quark XPress, professional publishing packages that cost around $700. It is also free because Blurb expects to make money from printing the book."

46 of 162 comments (clear)

  1. No other formats? by Atzanteol · · Score: 2, Insightful

    This seems very interesting. It would be nice if they would accept existing formats as well as whatever is generated from their application. But I like the idea of printing low-volume books becoming cheaper.

    --
    "Ignorance more frequently begets confidence than does knowledge"

    - Charles Darwin
    1. Re:No other formats? by plover · · Score: 3, Informative

      You need to read deeper into the article. Different publishers are accepting source materials in different formats. Blurb has their composer on a web site, Picaboo gives you a free download of their software, and Lulu takes PDFs. Shop around, and find the one willing to work with you. They all seem comparably priced for the end product, which isn't much more than you'd pay for an ordinary hardbound edition from a well respected author.

      --
      John
  2. old school by blinder · · Score: 4, Interesting

    i dunno, being an old timer zine publisher (since '87) i still kinda sorta miss the days of the gluestick, typewriter and a trip to the kinkos (well, the one where you had a friend who worked the grave yard shift and let you copy your zine for free).

    but alas, i must admit that programs like quark (and now indesign) have made things a bit easier... and well, the whole on-demand publishing like lulu (and others) have made the DIY publishing cheaper but also opened up "underground" press (aka small-press) to new audiences.

    i mean, there was only so much you could do with your by-hand copied zine... sure passing them out at the shows and begging the local record store owners to carry them was great... but this on demand thing is, well... not only do you get the control (creative) but you also can actually (sorta) compete with the "big boys."

    1. Re:old school by ATMosby · · Score: 2, Interesting

      Makes me wonder how much money places like Kinkos has lost over the year due to people with friends on the graveyard shifts! I know several people who published zines for *years* that way. And that's just in a limited geographical area!

    2. Re:old school by SuperRob · · Score: 3, Insightful
      Oh, it gets far more interesting and complex than just magazines. Print-on-Demand is a gateway to doing fully personalized stuff. Imagine a comic writer who could make the reader a character in the story by doing a simple name replace on each issue printed. When you can do "one-offs", this becomes what people expect. The bar is being raised quick.

      For a marketing agency, this allows you to send out personalized sales brochures and other collateral, which can have a massive impact on response rate. Combine something like this with sophisticated data mining, and I shudder to think how eerie some direct mail could get. "Hey Rob, remember how much fun you had on Space Mountain last year? Walt Disney World wants to invite you and your wife Andrea back for another ride ..."

      Fair Disclosure: My company, Marketsync does Print-on-Demand for marketing departments and agencies through a salesforce.com plug-in called Marketsync On-Demand Marketing.

    3. Re:old school by Bastard+of+Subhumani · · Score: 3, Funny
      "Hey Rob, remember how much fun you had on Space Mountain last year? Walt Disney World wants to invite you and your wife Andrea back for another ride ..."
      Unfortunately, not only does the timestamp on the picture coincide with the regional sales conference, the picture itself depicts him with Julie, the long-legged redhead from accounts.
      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    4. Re:old school by AaronLawrence · · Score: 2, Insightful

      I think you overestimate the interest people have in this kind of "personalisation". Most people will almost instantly identify such obvious fill-in-the-blanks stuff (after all it's only slightly more than the form current junk mail which fills in a few bits of info into a form letter).

      Basically, unless a marketing gimick is genuinely useful or entertaining, people will learn it very fast and ignore it.

      For example, if your hypothetical mail actually knew that Rob *enjoyed* his time at space mountain and suggested something else he is also likely to enjoy, with enough detail for him to agree with the idea, that would be useful and successful. If on the other hand it mindlessly suggests the same attraction again, or just selects from affiliated rides with no regards to the customers desires, that is unhelpful and pushy and will be ignored after the first time or so.

      --
      For every expert, there is an equal and opposite expert. - Arthur C. Clarke
  3. Not to be confused with publishing by The+Queen · · Score: 4, Insightful

    Any professional writer will look at this and say, POD and vanity press stuff does not count as being published. And they will be right. Just because you can gather the scratch needed to print something does not mean you will find yourself on Oprah's book club. It's still all about distribution and marketing.

    Now when someone writes software that will query agents and automatically keep track of responses and requirements for different publishing houses, I'll be interested.

    --

    The House Between - Original Sci-Fi Series
    1. Re:Not to be confused with publishing by Anonymous Coward · · Score: 2, Interesting

      Well, sure. I don't think this is meant to replace publishers for big books.

      But what about for people like me?

      I'm currently writing a book, but I'm well aware I'm not a wonderful writer. It is just something I do in my free time if I get bored.

      I think it would be fun to be able to give "my book" to friends and family.

      And I'm sure this service is marketed to people like me...

    2. Re:Not to be confused with publishing by ultramk · · Score: 5, Insightful

      It's not as strict a line as it used to be. There are quite a few smaller publishers out there that do quite well in focused market segments. Often they start with someone self-publishing and being very successful at it, from where they go onto publishing other authors.

      Mind you, I don't think the fiction market works this way. Many other markets are much less entrenched.

      I work for a small publisher that started this way, and I wouldn't call selling 2m+ copies (at $32.95) a "vanity" press.

      Like lots of other industries, it's less monolithic than it was 30 years ago.

      m-

      --
      You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
    3. Re:Not to be confused with publishing by MasterC · · Score: 3, Insightful
      Any professional writer will look at this and say, POD and vanity press stuff does not count as being published. And they will be right. Just because you can gather the scratch needed to print something does not mean you will find yourself on Oprah's book club. It's still all about distribution and marketing.


      You'll excuse me if I find this mentality quite on par with the music and movie industries. I really have little desire to explain myself simply because I think I'd be preaching to the choir. In short, however, the internet I think can make a dent in this mentality if not overcome it. Things haven't matured enough, IMHO, to make a foregone conclusion either way but I thought it was worth pointing out.
      --
      :wq
    4. Re:Not to be confused with publishing by The+Queen · · Score: 2, Informative

      In short, however, the internet I think can make a dent in this mentality if not overcome it.

      Mentality, yes. However, passing along the mp3's of an unsigned band is much more friendly than passing along either multiple printed copies of something, or the files it was printed from. On the one hand you'll be out lots of cash and on the other you'll have a hard time trying to get someone to read 100+ pages on a laptop.

      I was just trying to point out that there are places out there who will use this technology and try to scam unwary authors into paying to be published. It's an old industry and there's a sucker born every minute.

      --

      The House Between - Original Sci-Fi Series
    5. Re:Not to be confused with publishing by biendamon · · Score: 2, Insightful

      The people who go to vanity publishers usually do so because their work isn't good enough for the professional publishing houses. I'm not saying that to injure egos, I'm saying it because it's true. Self-publishing -- that is, publishing your own material as your own editor and paying all the costs of book production -- is almost always an exercise in futility, because writers need editors.

      Of course, it's not an absolute, and I think it would be really great if more top-notch talent, like Cory Doctorow, used the internet to get out from behind the publishing houses.

    6. Re:Not to be confused with publishing by stoolpigeon · · Score: 2, Insightful

      there are places out there who will use this technology and try to scam unwary authors into paying to be published.
       
      probably, but they wont be very succesful when someone googles pod and finds out they can publish through a place like lulu with zero up front. this is not the vanity publishing of the past because the user doesn't end up taking out a second and having a garage full of boxes of books.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    7. Re:Not to be confused with publishing by stoolpigeon · · Score: 2, Insightful

      the whole point of publishing on demand is that you are not paying all the costs of book production. the people who buy the books pay that. if no one ever buys the book-- none are ever printed and the author loses nothing but their time and bandwidth used to upload the document. that's it.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    8. Re:Not to be confused with publishing by Roblimo · · Score: 2, Informative

      I'm a professional writer. Besides thousands of articles, I've written three books for Prentice Hall and I'm getting ready to do a fourth.

      But there are books I'd like to write that might only sell a few hundred copies per year. No mass-market publisher can make money on a title that doesn't sell thousands of copies, and they're rightfully reluctant to ship copies of ultra-niche books to bookstores that can return them for full credit if they don't sell.

      So PoD, here I come!

      This doesn't mean my PoD books will be badly-designed or unedited, just that they aren't economically feasible for big publishers to handle.

      - Robin

    9. Re:Not to be confused with publishing by narcc · · Score: 4, Insightful

      The people who go to vanity publishers usually do so because their work isn't good enough for the professional publishing houses.

      No... people go to POD/vanity publishers to meet a specific need.

      A few examples:
      A good number of universities require students to submit a bound copy of their dissertation (meeting ALA standards). POD makes this easy and affordable.

      Some books are of local interest only, and need very short print runs -- A local historical society may want to publish book, series of books, or books for special events (i.e. for a towns 150th aniversary).

      A local museaum may want to publish a book related to a particular exhibit. (Not all museaums are big -- in Greenville, PA [Pop. ~6,500] there are *two* museaums.)

      An individual may want to compile a geneology into book form to hand out at a family get-together.

      A new bride might want to compile wedding photos and stories into book for friends and family.

      A photographer might want a portfolio he could pass out to clients.

      A teacher may want to publish a text specific to a class s/he teaches or a collection of lecture notes and course materials.

      I could go on. The point here is the POD business is far larger than the yahoo who thinks their poetry collection is going to be a best seller or their sci-fi/fantasy novel is going to spark a phenomenon.

  4. cheaper -yes better - no by foobsr · · Score: 4, Interesting

    Printing on demand is getting cheaper and better

    There was a German transcription for DTP - "Dumme Treiben Plötsinn" (along the lines of "Dumbheads Try Printing"). So it is more likely that language and readability of printed matter will decline/degrade even more. But that does not matter, cause technical quality (10^y dpi, full colour) will be state-of-the-art.

    CC.

    --
    TaijiQuan (Huang, 5 loosenings)
  5. Experience with Lulu.com by rdwald · · Score: 4, Informative

    I played around with Lulu.com's print-on-demand service a few months ago; it was surprisingly easy. I layed out the book in OpenOffice, saved it to a PDF, checked it in xpdf, and sent the file to them. A week or so later, I had a hard copy with a professional-looking cover and everything. One thing to note before ordering from them: Lulu's 6" x 9" format is actually larger than most paperback books; if you want yours to look "normal," don't use it. Anyway, overall it was a fairly positive experience; I'd recommend them for low-volume book printing.

    1. Re:Experience with Lulu.com by Fear+the+Clam · · Score: 2, Informative

      The typical paperback (what's called a "mass market paperback" in the publishing biz ) is about 4.25 x 7 inches. The 6 x 9" size is called a "trade paperback."

    2. Re:Experience with Lulu.com by bcrowell · · Score: 3, Informative

      My experience with lulu has been a little more mixed. I have some free-information textbooks that I sell in print. (Even though they're free to download, sometimes it's nice to have a real printed, bound copy.) I had been buying them in batches of about 500 from a local guy, storing them in a closet, and selling them to schools and individuals. The problem was, it was just an incredibly inefficient way to do business. Recently, I've been experimenting with lulu. The good news is that they're incredibly efficient, and can produce a single book at about the same unit price as I'd been getting from a traditional printing process (or maybe just a little more). When I get an individual retail order, they take care of it. I've canceled my credit card processing account (which was a major pain to have). No more trips to the post office to mail books. Most importantly, I no longer have to keep ~$10,000 worth of inventory in a closet.

      There have been some problems, though:

      1. They sometimes do a lousy job of packaging books, and the books arrive damaged. If you complain, they're willing to send replacements, but only if you send them digital camera pictures to show the damage. It doesn't seem that reasonable to me to expect my customers to go through that kind of hassle for something that's basically due to lulu's sloppy packaging.
      2. A bigger problem has been that they don't do a very good job of supporting the pdf standard and OSS. Basically the situation seems to be that they have a number of subcontractors who actually produce the book, and which subcontractor it's sent to may depend on the geographical location of the customer. These subcontractors don't fully support the pdf standard. Part of the issue seems to be that some pdf documents take a lot of cpu time to print, so they put arbitrary, undocuments limits on various things. Also, there are things you can do with fonts (such as subsetting) that are allowed by the pdf standard, but that certain subcontractors may not allow. The machines (docutechs?) they use are totally proprietary. What it adds up to is that some of my books would print 10 or 100 times just fine, and then on one particular order I'd get a message passed back from the subcontractor saying that it failed to print. You can post on their forums about problems, and people there have been very helpful, but you actually can't get any information back from the subcontractor. Basically lulu says that if you use Acrobat to produce your pdf, and embed all fonts without subsetting, it will work, but if you use OSS to produce your pdf, it may or may not work. A little ironic, since IIRC the founder of lulu was one of the guys who started Red Hat. It's a little like web designers who only test their sites on IE; lulu only cares if their system works on Acrobat output.
    3. Re:Experience with Lulu.com by rdwald · · Score: 2, Informative

      Yep. That's what my warning is about. You might see two options, labeled "Trade Paperback" and "Pocket Size," and think "Pocket Size must be unusually small, while Trade Paperback is the normal size." I wanted to make sure people didn't get confused.

  6. Software may be good... by ackthpt · · Score: 3, Interesting

    The software may be good, but output is still another matter. Print has been making great strides in resolution, but laser copy has a tendency to stick to vinyl binders and inkjet runs when wetted.

    i'd like a tiny little 4 colour offset press, please.

    --

    A feeling of having made the same mistake before: Deja Foobar
  7. As a designer... by ultramk · · Score: 4, Insightful

    ...this doesn't worry me. In the slightest.

    Just like home DVD templates, and all sorts of stuff like that, it'll be great for Billy and Sunshine to print the grandparents a copy of "Baby's First Shit".

    See, the thing that software like this can't compensate for is people who can't recognize and don't understand what makes a project work. What makes it readable. What makes it attractive against all the other competition sitting on the shelf at Borders (or Amazon for that matter).

    We're talking about near-subliminal things that create an impression of quality and expertise. Sure, time can be put in creating an amazing template that has some of these qualities, but then what do you have? A bunch of projects that look the same, and lack any soul of their own. Look at most of the template-built blogs out there. Boring.

    I've done 4 books this year so far, and I average 8-9/year, so I feel comfortable evaluating this.

    m-

    --
    You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
    1. Re:As a designer... by Anne_Nonymous · · Score: 2, Funny

      >> a copy of "Baby's First Shit"

      Actually that got quite good reviews in the Times and Atlantic Monthly.

    2. Re:As a designer... by ultramk · · Score: 2, Insightful

      Yes, that's a good point. Good editing is key, because frankly, people just can not proof their own work. It's a special kind of blindness I think. Good editors will turn a good project into a great one, and make suggestions that the author never considered.

      Unfortunately, there are a lot of editors out there who either way too aggressive ("correcting" non-errors), or too timid (afraid to change anything). It can take a while, but a good editor who really knows the subject is a godsend.

      m-

      --
      You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
  8. Great for special occasions by 14erCleaner · · Score: 4, Interesting

    Since you can get a hardcover bound copy of your book this way for less than $40 a copy, this would be great for something like wedding pictures; you could print a few copies for parents and wedding party members without spending all the money you got as wedding gifts.

    --
    Have you read my blog lately?
  9. Print On Demand Isn't Just For Authors by zetasmack · · Score: 5, Interesting

    As a student photographer I was planning on throwing a bunch of photos together and printing it via apple and iphoto. i looked into it and read some bad reviews of apple's printing methods so i decided to look more into the subject of print on demand. I looked at a ton of options and decided to go with LuLu. I layed out the book myself and uploaded it. Their site gave me a few problems with the formatting but a post to lulu's forums had that solved within a matter of minutes. So after printing a few copies I decided to make it a legit book and acquired an ISBN number for it right through lulu. It's now sold via their website, my website, a few independent bookstores, art galleries, and very soon, Borders and amazon.com. So as a result of using lulu (or any print on demand service) my photos are being seen all over the globe. Print on demand is revolutionizing more than just the literary world.

  10. Not to be confused with readability by biendamon · · Score: 2, Insightful
    It's still all about distribution and marketing.

    And the quality of the material. Writers -- especially fiction writers -- who self-publish do so because they can't get their work published anywhere else. And it shows; I've read more than enough overly-long descriptions of how beautiful/sexy/handsome/perfect the masturbatory protagonist is in the first paragraph of POD books to know there's a lot of dross out there.

    And even the rare gem that gets through usually needs the guiding hand of a vicious editor. ("No, no, no! You will not describe her eyes as "obsidian orbs," no matter how cool you think that sounds!")

    1. Re:Not to be confused with readability by The+Queen · · Score: 2, Insightful

      *howl*

      See, I wasn't going to go there, but yes. This is the true evil of POD. My favorite was one that a 'friend of a friend' sent me through the mail. It was called "Towboat Terrorist." Priceless.

      However, if POD becomes more rampant and the Internet becomes the new bookstore and distribution center, the market will keep all the "obsidian orbs" at the bottom of the pile. Would love to see a resurgence of beat writers...

      --

      The House Between - Original Sci-Fi Series
    2. Re:Not to be confused with readability by stoolpigeon · · Score: 2, Insightful

      it's not evil - it's awesome. sucky, talentless hacks have every bit as much right to get their work out there. we talk about the move from scarcity to abundance and this is a small example. books used to be rare and extremely valuable and the printing press changed the world. well publishing on demand means that i can write a book, and distribute all over the world, without the huge economic barriers that existed in the past.
       
      sure maybe i can't write for crap and no one will ever read a word. so what? why should that matter? in fact, a lot of junk got published the old way and some gems got missed. now everything can be published and all the gems at least have a chance.
       
      some people will look down on it, just like some people look down on 'popular' authors. i think this is more a reflection of the hubris that is a large part of the human condition as opposed to the worth of those works.
       
      once upon a time it was a big deal to own a book. then it became a big deal to write a book. i look forward to when having written a book is no more a big deal than owning one.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    3. Re:Not to be confused with readability by Trepidity · · Score: 2, Interesting

      Have you taken a look at what does get published? Sure, 90% of POD stuff is crap, but easily 90% of major-publisher stuff is crap too. I'm not even sure the major-publisher percentage is lower; the stuff they publish is more likely to be polished, but also more likely to be formulaic.

      Music works similarly; most unsigned bands suck, but most bands on MTV suck too.

    4. Re:Not to be confused with readability by biendamon · · Score: 2, Interesting

      I disagree. I'm an avid reader, and never lack for quality material. Sure, the publishing houses produce a lot of crap, too, but unlike MTV there are a lot of choices. Don't like what Tor puts out? Baen has a huge line-up of talent. Don't like any of them, either? Take a browse through Random House's catalog. Prefer smaller, less mainstream stuff? Try out Small Beer Press, publishers of the extremely good 'zine "Lady Churchill's Rosebud Wristlet." Or Wheatland Press. Or... See what I mean? There's a ton of variety out there, and it's not all 'formulaic.' In fact, the single largest complaint I hear from editors is that so much of the slush they have to dig through is formulaic, and gets discarded immediately. The tragedy of POD is that there's no one to tell you, "No, this is just a rehashed Buffy the Vampire Slayer fan-fic with the names changed, and is not of publishable quality."

      I'd say the readable stuff -- as in, stuff I personally would consider readable -- coming from the genre publishing houses I like numbers in the 40% range. A lot of that is stuff I still wouldn't choose to read, but it wouldn't specifically offend my eyes, either.

      The POD outfits, however, are batting 0. I have never picked up any piece of fiction from one that's been worth reading. The vast majority of it is on par with the Buffy fan-fics I mentioned. A lot of it is the utterly original and unique story of a halfling, an elf, a dwarf, and a mysterious hero on a quest involving an ancient, magic ring.

      I know -- or at least, I've heard -- that there are gems that pop up sometimes. But I'm simply not willing to dig through all the steaming piles of... er... manuscripts I'd need to in order to get to them.

      That's what the editors at publishing houses, great and small, are for. And frankly I appreciate all their hard work.

      Incidentally, I know MTV has editors, too. But they're basically a monopoly unless you know where to go to find good music videos. (Hint: Not television!) And they have a built-in bias toward anything that will sell more Coke advertisements. With professionally edited and published fiction, you have an astonishing range of choices. With MTV you have, well, MTV. And, I suppose VH1. Oh boy, VH1.

    5. Re:Not to be confused with readability by cfulmer · · Score: 3, Informative

      That's an excellent point -- traditional publishing is a multi-step process designed to pick marketable books, refine them, get them into the market and get them sold. Print-on-Demand allows people to get to print faster, but does so by bypassing the publishing process and the value it adds. It seems to me that your concern is not so much publishing on demand, but self-publishing because it avoids all the filters and product refinement of traditional publishing.

      Publishing-on-demand has the potential to solve two problems in the publishing industry: meeting the relatively low demand for out-of-print books and inventory. The first problem is that books go out-of-print because low demand makes traditional volume publishing economically infeasible. But, a publisher that is able to economically meet that demand has an additional source of revenue. Inventory, the second problem, is the perpetual beast of industry -- it drains cash flow, consumes storage space and increases the cost of failure. There's nothing like making 100,000 of something, only to have it sit on store shelves for 2 months before the stores pull it from the shelves. Publishing on demand avoids that risk.

    6. Re:Not to be confused with readability by noewun · · Score: 2, Interesting
      because they've got something the vanity publishing houses usually don't: A stable of very experienced (and bloodthirsty) editors.

      Speaking as a writer, that's not so true any more. As large(r) corporations have bought up a lot of the smaller or formerly independent publishing houses, the culture has changed. While in the past editors would actually spend a lot of their time editing, nowadays it is much more of a sales/marketing position, with most of the actual editing being done by agents and their staffs. Editors at large publishing houses are now much more worried about how they can market the book: what genre does it fit into?; can it possibly be made into a movie?; are there any spin-off possibilities?; etc. One of the more troubling results of this is vastly increased pressure on writers to have a "successful" book. where the demands of successful have been ratcheted up by the appearance of the blockbuster novel in the 1970s. It is rarer and rarer to find a publisher who will stick with a promising novelist as s/he builds up a base of readership or improves his or her craft, and it is much more common to be dropped by a major published for failing to meet sales expectations. From this perspective, the opportunity of POD opens up new avenues to writers who may find themselves not fitting into the new, corporate publishing world in much the same way that the birth of digital music and downloading has opened up new avenues to musicians and bands.

      As to the "self-published authors suck" argument: walk into your closest Barnes & Noble or Borders and pick ten fiction books at random. Read the first few pages. You will probably find that eight or nine of them are somewhere between mediocre and terrible, which is to say that 1) "good" writing is entirely subjective and 2) most books published, now and in the past, have been somewhere between mediocre and terrible. Just because you're published doesn't mean you're a good writer. I know a guy who has published two novels with a respectable publisher. He's not a terribly good writer, but he is related to an agent through marriage, and that was his in. He knows how to work the system, and this is the reason for his success.

      Will a writer benefit from a good editor? Absolutely. Is it absolutely necessary? No. And, given the increasingly corporate culture writers now face, the importance of an alternative avenue is more important than ever. In other words, I would rather read a somewhat rough novel written by someone with passion and talent than a well-polished turd by someone writing another novel of the month.

      --
      I am a believer of momentum and curves.
  11. Not for you... by gnovos · · Score: 3, Informative

    Blurb isn't for people like slashdot readers, trust me. You can get beter quality for less at Qoop, Lulu or even by going to the book printers directly.... But only if you know how to make a PDF, which is beyond the scope of most people... thus the 100% blurb markup.

    --
    "Your superior intellect is no match for our puny weapons!"
  12. lulu rules by stoolpigeon · · Score: 3, Interesting

    it just amazes me that the profile of lulu is still so low. vanity press companies have existed for years- squeezing big bucks out of want to be authors. look at how much money gets dumped into the 'be a succesful author' business. along comes lulu and practically drops every economic barrier to entry.
     
    you don't have to worry any more about getting ripped off. write your great american novel, put together your great coffee table book, whatever you want-- and put it out there. lulu keeps on going but i really thought by now it would be much bigger than it is.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  13. Lulu is cool, but marketing is the key problem by Anonymous Coward · · Score: 2, Insightful

    I've said it time and again: Your best idea, magnificently executed is the smallest part of a successful product.

    It's easy to do a great print-on-demand title (shameless book plug...), and Lulu does a great job of producing the books, guiding you through getting you in the distribution chain.

    But then you have to market, market, market. The books, calendars, etc. that sell best are those that:

    • already have some momentum before publishing - i.e. "the ugliest dog in the world"
    • those that already have a community ready to buy - software projects, web communities on a particular topic
    • those that have real-life communities lined up - college courses, "open university" type fun-education classes

    Other than that, it's a long slow slog to make a buck.

    Maybe try posting on Slashdot to get some attention!

  14. Re:Why not Latex+templates? by Jack+Action · · Score: 4, Interesting

    If you know how to use LaTex, you could set up a lulu.com book in about 10 minutes.

    LaTex has had a "book" template for years, and true to its purpose as "type-setting sofware" (created by Donald Knuth at Stanford), it creates an absoutely picture perfect document with chapter headings, and eye-pleasing margins and hyphenation. This is all done automatically according to the principles of typography printers have been using for hundreds of years (though of course they can be manually over-riden). All that is required is that you learn a few html-like mark-up commands to format your text.

    I've printed one novel with lulu.com and LaTex, and the inner text was easily as good as hard-cover books from the 50s and 60s (which I consider kind of a golden age of printing). The cover though does require some graphic design skill , as I think a professional designer noted above (though lulu.com does have a gallery of about 50 stock covers you can use).

    Also, lulu.com was started by Bob Young, founder of Red Hat Linux, because of the terrible experience he had publishing a book through conventional means. I believe lulu.com runs on FOSS software.

  15. Better? Yeah. Cheaper? For the publisher, maybe by Dachannien · · Score: 3, Insightful

    One potentially useful application for print-on-demand is the publishing and distribution of textbooks. The costs of dealing with extra unused books are eliminated, and customers no longer have to wait two weeks at the beginning of the semester for their semi-out-of-print book to arrive at the bookstore.

    But will this mean a significant decrease in already overpriced college textbooks? Not a chance.

  16. The end of "out of print"? by Beryllium+Sphere(tm) · · Score: 2, Interesting

    I'd like to live in a world where I could click on anything in a publisher's backlist and get it printed and shipped to me.

    In such a world, we could try to pass legislation under which refusing to sell a book on a POD basis meant forfeiting the copyright.

    In today's world things like "Lord of Light" and the Lensman series have gone out of print, and that is just plain wrong.

    1. Re:The end of "out of print"? by notnAP · · Score: 2, Informative

      I've worked in the printing industry for more than a decade, and specifically the on demand printing industry as it has developed, and am presently bringing the book priner I now work for into the digital "on demand" printing age.

      We've already been seeing in the industry a trend towards shorter and more frequent print runs. Instead of printing 10,000 copies, publishers like to print 1,000 copies 10 times. The pressure on existing traditional printers to reduce make ready costs is a direct result of on demand. And yes, this technology can handle one offs already. The toughest part is managng the job: billing one at a time costs more than producing it, especially when the paying clients aren't publishers but end users.

      The various technologies already out make for an inevitable change in my industry. I count myself fortunate to be at a company that is making the change to move with the trend, albeit later than I would've done if I were the owner.

      One color and two color (1/c and 2/c) digital presses are becoming fast enough and cheap enough to compete with even the most cost effective "zero make ready" traditional presses (which are never truly "zero make ready") at higher and higher volumes. 4/c work is already cost effective for many runs, like only a few hundred of a book with many pages. (Many pages = more forms on press = more make ready costs). The key point in the industry is the cross over point: at what volume does it become more cost effective to print traditionally. That cross over point is getting higher and higher each year, and depending on the work (page counts, quality expectations, book block color specs, etc.) can already be in the thousands on some jobs.

      And as for quality, these aren't the office laser copiers and desktop ink jets a previous poster lamented on. Some of the toner presses' "ink" doesn't really "stick to plastic." Xerox's iGen3 is a toner, though their marketing department likes to call their toner "liquid." HP's Indigo line, while technically still a plastic, is suspended in liquid, emulating ink. The inkjets are lagging in image quality, but the ink doesn't run nearly as easily as implied. This isn't the same ink you buy at Office Depot after searching racks for just the right HP cassette number. Instead, the ink jet manufacturers (Kodak Versamark, for example) focus on speed over print quality. Within 5-7 years I would not be surprised at all to see their quality approaching what we see from lower end toner devices today. Wat they do now is already impressive, and their speed is already far better than other technologies, and has more room for increases.

      The part of the industry the article doesn't touch on much is the binding. There are some fantastic new perfect binders coming out specifically geared towards the digital market (see Morgana's products for low volume work, Standard Horizon for more high end, as well as traditional binder manufacturer Muller Martini's recent developments in digital workflows). But more to the point of the article, some hard cover case binders are getting more cost effective at low quantity work as well. It's one thing to have an otherwise high quality soft cover book of your own doing. But nothing evokes more pride than the same case bound.

      No, high volume publishers need not worry (though this article doesn't touch on the changes digital is already bringing about in their world). Instead, this concept, which practically didn't exist 5 years ago, has already made at least a few friends of mine quite rich, a large number of average joes quite proud (of the personalized hard cover keepsake books they had printed for their wedding or team with their kid's phoe on the front cover), and has kept quite a few printers in business.

  17. Since we're on the subject... not so shiny writing by WWWWolf · · Score: 2, Funny

    Writer Beware's blog linked recently to "Opening paragraphs of recent PODs that yielded an abbreviated read".

    ...all this makes me wonder why there's no Emergency Editor Squad (operating under the Language Police). =)

  18. why limit this to books? by alizard · · Score: 2, Interesting
    I'd like to be able to go to a RIAA label website and be able to buy an on-demand CD of anything ever published by that label... Edison wax recordings, 13th Floor Elevator... name your favorite band that's out of print...

    Easier, cheaper, and a lot faster than trying to find it in used/collectible, and in general, the only way any record company will ever make money off their content "in the vaults".

    Of course, since this is rational, it isn't going to get done until consumer electronics companies start buying up major labels and look at their content as a way to make money instead of something to "stop pirates from getting into".

    Then, there's film/video. Wouldn't it be nice to be able to get a DVD burned of ... anything?

    There should be no such thing as "backlist - not available" in an age where all usable content regardless of media type is digital.

  19. Re:Why not Latex+templates? by bcrowell · · Score: 3, Interesting

    I believe lulu.com runs on FOSS software.
    I think this is incorrect. Many people (including me) have had unpredictable problems with producing books from pdf files output by tex or pdftex. For people using dvi-flavored tex, the standard advice on the lulu forums seems to be to upload the postscript file, and then lulu's server will run it through Adobe Distiller before they send it to their subcontractors, who produce the book using proprietary RIPs. There may be a lot of OSS running on lulu's servers, but it's not all OSS, and proprietary software is definitely involved at various steps in the process.

  20. MediaWiki books by KasparS · · Score: 2, Interesting

    A somewhat related issue is using a Wiki to prepare contents for a book. I believe that there is lot of future in this since writing is more difficult than formatting, and using a wiki helps to organize ideas and collaborative work (testing it right now).

    Now, for MediaWikis there is a sort of procedure. The German Wikipedia community seems to have the best experience so far and some reader really have been published in paper form.

    WikiReader Handbuch and a Magnus' magic MediaWiki-to-XML-to-stuff converter

    Btw there is also the idea that one could some day directly produce PDF from Wiki. A script for print on demand is on source forge .

    Maybe a ./ reader went through the experience making a book from Wiki and could tell us how it went ...