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YouTube Revives Failed Sitcom Pilot
Vary Krishna writes ""Nobody's Watching", a pilot made for last year's upfronts that was never picked up, is being put back into development by NBC after gaining attention on YouTube. From the ZapTV article:
"I love the spirit of the experimentation," NBC Entertainment president Kevin Reilly says. "And I think if we can actually have something find an audience on the web, gravitate over to the network, continue with a web presence and have them feed each other, that could end up being a really cool thing."
Where was this guy last year?"
Hopefully this same tactic will also revive the highly acclaimed but cancelled "Saved by the Bell: The College Years"... and Baywatch Nights.
Funnypics
When YouTube revives Firefly maybe then I'll have some respect for it. You hear me YoutTube? Sitcoms don't cut it, we need our Firefly!
Philosophy.
...the execs finally realized that "Nobody's Watching" is the title and not the ratings?
My sig can beat up your sig.
I think what this dude is forgetting is that I can watch YouTube at 4:30 am Friday or 12:23pm Monday, it doesn't matter to the internet.
NBC wants to revive the show, put it on some usual primetime weeknight time slot, move it around a few times so everyone is completely confused, and expect it to make ratings as good as Friends or My Name is Earl. Then they sue the crap out of people that distribute it over the internet, which is how it got revived in the first place.
Then when it fails they will use that as an excuse as to why they shouldn't be distributing episodes on the internet. Sheesh...
So, the next time a woman tells me to "put YouTube in MySpace", at least I'll have a new show to watch.
I have held a grudge against the Nielson ratings for quite some time. Why? Because every time I find a show I like, it gets cancelled a few weeks later. I'm not sure if I have bad taste, unique taste, or if the sample space of Nielson is composed mainly of dangerously stupid shaved apes. At the risk of sounding arrogant, I tend to assume the latter.
I think this a wonderful turn of events. If they are smart, the other networks will be paying very close attention to this. I know this sounds radical, but why not ask the people who watch your show directly? If I ran a network, I would make sure to post an episode of every "failing" show on YouTube, Google Video, et all a.s.a.p. Not only would this put me in direct contact with my audiance, it might also help boost ratings for a still unknown show.
barack to the future?
This show has great pedigree due to the fact that its creator is also responsible for "Spin City" and "Scrubs," and is totally worth your time. Thank God YouTube got it before "Brilliant But Cancelled" did.
ShortFormBlog: Writing a little. Saying a lot.
your post has a lot of insight. i'm on a working vacation in Seattle right now, and i'm amazed that even though i have probably 10x as much free time to watch television, without a DVR here i'm watching basically none, because nothing I enjoy is available at the right time.
it will be interesting to see if this show does well on NBC (certainly the PR from the situation under which it was purchased by NBC will help its ratings), but I would imagine your assesment is at least partly correct. Certainly a chunk of its audience will be youtube viewers, who are probably very likely to have DVRs, so they may be able to watch it in much the same fashion as on youtube (i.e. on-demand).. but I wouldn't imagine this chunk would amount to more than a minority of the show's viewers.
what's really interesting are the business models that Mark Cuban and others are developing.. in the case of the linked press release above, basically Steven Soderbergh shooting a number of films for simultaneous theatrical / dvd / hdtv / download release, so that all marketing dollars are used effectively, and the audience ultimately decides which form of content delivery works best for them. I don't know that the model initially includes download release (i.e. itunes style), but I can imagine that's something Cuban is working on now (probably the DRM issues are a bit of a snag).
So even if NBC blows their opportunity at transferring to primetime tv the collective attention of viewers from the internet, there are other (potentially better) business models in the works that will better appeal to viewers who want to watch on their own terms.
I am Jack's complete lack of surprise.
I'd like to think I'm "too smart for ads", but in truth, I'm not.
Ads, despite what advertisers themselves may believe, aren't about tricking you into things. They're about increasing brand or product recognition. You've seen Brand X on TV, you've never heard of Brand Y, you're going to buy Brand X. It's not about smart or stupid, it's about risk and comfort levels. You don't want to buy something shady, so you'll buy the thing you know. Without commercials, we'd have to rely on which box had the prettiest pictures, or, heaven forbid, product research. So commercials aren't that bad in themselves, they're just often done really badly.