How Google Manages Click Fraud

Finin writes "In February 2005, Google was sued by Lane's Gifts & Collectibles in a class-action lawsuit over click fraud. The company alleged that Google had been improperly billing for pay-per-click ads that were not viewed by legitimate potential customers. As part of a settlement earlier this year, Google agreed to have an independent expert examine their click fraud detection methods, policies, and procedures and make a determination of whether or not they were reasonable measures to protect advertisers. The report of the expert, NYU Information Systems Professor Alexander Tuzhilin (a Professor of Information Systems at NYU), is now available." Update 07/26/2006 at 12:52 GMT by SM: Fixed the link to Tuzhilin's report.

Comments

Re:Enron

[Zaphod2016]

How is Google diferent that the big "E"?

Branding. For example, Google's famous motto is: "don't be evil". If memory serves, Enron's less-famous motto was: "Ken Lay needs a new boat".

From the objections_response

[mustafap]

Nice quote:

"The California attorneys take the position that the damages are 200 times $90 million, or 18 billion, which is more revenuse than google has received in its entire existance"

You just have to hand it to lawyers, they'll try anything.