Slashdot Mirror
How Google Manages Click Fraud
Finin writes "In February 2005, Google was sued by Lane's Gifts & Collectibles in a class-action lawsuit over click fraud. The company alleged that Google had been improperly billing for pay-per-click ads that were not viewed by legitimate potential customers. As part of a settlement earlier this year, Google agreed to have an independent expert examine their click fraud detection methods, policies, and procedures and make a determination of whether or not they were reasonable measures to protect advertisers. The report of the expert, NYU Information Systems Professor Alexander Tuzhilin (a Professor of Information Systems at NYU), is now available." Update 07/26/2006 at 12:52 GMT by SM: Fixed the link to Tuzhilin's report.
For a company that has a guiding creed of "Don't do evil", I wonder why I keep smelling traces of sulphur when their name comes up. Not all evil involves point-blank fraud, or requires a malicious nature.
Rock is dead. Long live scissors and paper!
Instead of throwing chairs or tantrums, lecturing about security etc...
As part of a settlement earlier this year, Google agreed to have an independent expert examine their click fraud detection methods , policies, and procedures and make a determination of whether or not they were reasonable measures to protect advertisers. The report of the expert, NYU Information Systems Professor Alexander Tuzhilin, a Professor of Information Systems at NYU is now available....
Microsoft ought to have some independent experts studying their source code, and reporting whether the products are actually designed propoerly / elegantly / optimally / for best performance / buggily. Simply dishing out Service Packs and Lip Service cannot work for very long.
If you keep throwing chairs, one day you'll break windows....
Any second now. Aaaaaaany second now...
If you were blocking sigs, you wouldn't have to read this.