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Dropping Profits Sends Amazon In Odd Directions

tabdelgawad writes "The Washington Post has a story detailing how Amazon has purchased the rights to turn a recently published book into a feature-length movie. The article also outlines other 'strange directions' Amazon has taken in response to declining profits and a plummeting stock price, including moving into the grocery business and producing original live webcasts and streaming shows."

32 of 152 comments (clear)

  1. We'll Tell You What You Like by eldavojohn · · Score: 4, Insightful
    The book, which was published in May by Nan A. Talese/Doubleday, a division of German media giant Bertelsmann AG, was slow to be reviewed by mainstream outlets. But Amazon sent galleys to 100 of the site's top customer reviewers, who lauded it. That helped propel the book to the top of Amazon's fiction list, much the way bloggers and other non-mainstream media outlets such as YouTube create groundswells of their own. Positive reviews followed, in The Washington Post, USA Today and elsewhere.
    Is it just me or does it seem like Amazon selected a book from an unknown author and made sure the public liked it. Most books are good--if they weren't, they wouldn't be published. The fact that it's sold only 30,000 copies and they're already seeking a movie deal tells you something. Hell, I've read Stanislaw Lem novels that have sold millions of copies world wide and only one has been made into a movie.

    They probably got him to sign over the rights for nothing and then started pushing the book to set up the movie:
    Amazon did not disclose how much it paid author Keith Donohue for the movie rights...
    Donohue would not disclose how much he was paid for the rights to his book, but offered, "I'm still here," meaning his day job.
    Poor guy. Sounds like another Anthony Burgess who sold the rights to make A Clockwork Orange into a movie to The Rolling Stones for around $5,000.

    This kind of reminds me of a media outlet gone wrong. Or American Idol informing people of what good music is. You really have to wonder if Amazon found this book and said "this is a really good book" or if they said "find me a book that will translate well to the big screen."

    You want to make money? Find an acceptable product or well known name and shove it down America's throat. Instant cash. Examples: Mission Impossible 2, corporate boy bands with music written by teams of people, any media that follows a standard high selling formula, etc. Next up? Amazon studios presents their new movie ... "A Revenue Stream We Hope to Tap."

    In TFA, they even admit it:
    No longer content to remain in the online retail market, Amazon.com is heading into the movie business...
    --
    My work here is dung.
    1. Re:We'll Tell You What You Like by DaveInAZ · · Score: 2, Insightful
      Is it just me or does it seem like Amazon selected a book from an unknown author and made sure the public liked it.
      No, it's not just you. That's exactly what they did. It's a morally shaky practice, but it's SOP in the publishing business to generated hype by any means possible and falsify sales numbers by overshipping, knowing that vast numbers of those books will be returned. But once they're shipped, they count. So, while I hate all this b*llsh!t and deception, it's not just Amazon, either. If the New York Times bestseller list is b*llsh!t (and it is!), why should Amazon's top seller list be any different? (Damn, I'm getting cynical in my old age. Oh, wait...I've been cynical since I was 12. Nevermind.)

      Personally, I find it far weirder that they've gone into the Grocery business. I went to Amazon this morning, to see if I could hear a snippet of a new album, and there was Tony the Tiger, hawking cereal on the Amazon home page! What possible advantage could there be for the average person in ordering their corn flakes online, paying shipping charges, and waiting two weeks for them to show up? Are they going to order their milk from Amazon, too, and hope it get to them before turning into cheese or exploding in the back of a hot mail truck? I doubt it, so they're going to have to go to the store, anyway, so what's the point? And, what was Amazon thinking?

      As for American Idol, am I going to trust a bunch of "Reality TV" (an oxymoron, if ever there was one) watchers to tell me what's good music? I don't think so. These are people who probably aren't even aware that the sound from their TVs is approximately as good as the sound from a Dollar Store radio, and wouldn't understand how that's relevant, or why that's a bad thing, if they were told. But, hey, these are the same people who gave us our current President, so how wrong could they be? Right?

    2. Re:We'll Tell You What You Like by Blink+Tag · · Score: 3, Informative
      Most books are good--if they weren't, they wouldn't be published.
      Sorry to burst your bubble. I used to sit next to the book buyer for a major online retailer. The movie buyer was on the other side of her. Publishers rely on "the long tail." Most books (and movies) are junk, you just may never see them all in a virtual store. Brick and mortars only stock things that will actually sell because space is a paramount.
    3. Re:We'll Tell You What You Like by AuMatar · · Score: 2, Informative

      Here's the idea on groceries.

      1)Amazon sells only in bulk. So margins are higher. It isn't meant for impulse shopping, unless you want 10 boxes on impulse.
      2)Amazon Prime. Free 2 day delivery. With this, the grocery store becomes useful, you don't need to wait 2 week. If you absolutely do need it today, 3 or 4 bucks for overnight.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    4. Re:We'll Tell You What You Like by TopShelf · · Score: 2, Insightful

      I have no idea why Amazon thinks they're uniquely positioned to do this, it sounds like panic and confusion to me.

      They're trying to leverage the expertise in their pool of customer reviewers, who gave enough positive feedback for Amazon to move forward with this. Really, this isn't a bad idea - circumventing traditional book critics and going right to a group of customers to try and get ahead of the "next big thing."

      I wouldn't overreact to this story, as it's prompted by a lousy 2nd quarter earnings report. Let's check back 6 months down the road and see how the story spins...

      --
      Stop by my site where I write about ERP systems & more
    5. Re:We'll Tell You What You Like by morcego · · Score: 2, Interesting
      Most books are good

      You obviously don't read much.
      Most books are mediocre.
      --
      morcego
  2. Well by Anonymous Coward · · Score: 2, Funny


    They could always sell their "one click" technology.

    1. Re:Well by drinkypoo · · Score: 5, Funny
      They could always sell their "one click" technology.

      I think you have that wrong. Try they could always sell their one click "technology".

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  3. Prepare to be toppled! by boxlight · · Score: 4, Interesting

    That's weird, my (uninformed) perception was that Amazon had solidified it's place as the king of of the hill and was doing exceedingly well.

    Funny how you don't really know who is really succeeding until you look at the bottom line.

    Is it possible that the big web 1.0 succeess like Amazon and Ebay might be toppled by some as yet unidentified jauggernaut the way Microsoft toppled WordPerfect and Lotus123 back in the day?

    boxlight

    1. Re:Prepare to be toppled! by Alex+P+Keaton+in+da · · Score: 4, Insightful
      2 possible paths:

      A. Make a big budget movie even though you are a retailer...
      B. ????

      -or-

      A. Get rid of the whole thing where someone spends half an hour shopping on your site, filling their cart, thinking that they are getting a good deal, but when they get to the checkout they find that each item was from a different seller and all the shipping and handling is separate, so it adds like $60 to the bill.... Yeah, get rid of that, and then B may be:
      B. Profit!!!!

      --
      And All I Ask is a Tall Ship And a Star to Steer Her By
    2. Re:Prepare to be toppled! by archen · · Score: 2, Interesting

      I used to order tons of stuff from Amazon. But over time I've noticed problems. Any electronics (yeah I used to get random electronics from Amazon) I can get cheaper and faster from newegg. And some things have a waiting time for a MONTH! What really pisses me off about Amazon is if you order 3 items, then you often end up with 3 shippers and thus 3 times the shipping cost. It's usually cheaper and faster to go to a store on the way home from work. To me amazon had everything right when they did it themselves. Then they turned into this "farm everything out" center that is just for central billing and screwed it all up.

      Ebay is still ebay, and if they screw it up, it will be for different reasons.

    3. Re:Prepare to be toppled! by DrEldarion · · Score: 2, Interesting

      I actually have just the opposite experience. I see TONS of things on Amazon that are cheaper than anywhere else (proof [note, some are probably expired]) since they have low prices and a lot of exclusive promotions and rebates. I've rarely waited more than a few days for anything to be shipped, and once it had, I've gotten it quite quickly (then I got Prime, and now it's even more amazing). Incidentally, I *DO* only order things that come from Amazon themselves, so that may be where the difference lies.

      This isn't a small sample size, either. I've ordered hundreds of things from them. Only been let down a couple times, and they made it right. I know I sound like a total shill right now, but I'm really just a huge Amazon whore.

  4. I prefer bn.com by Anonymous Coward · · Score: 5, Interesting

    At this point I frankly prefer Barnes and Noble to Amazon. B&N has finally caught up with Amazon as far as I can tell in terms of hugeness of inventory for books and DVDs, and all that stuff Amazon sells that isn't books and DVDs... well, who cares? This zshops thing is just a crappy version of eBay, and there are better places to buy used books.

    What I've really found that's interesting lately is that if you order from bn.com from inside of a barnes and noble brick and mortar store, they waive shipping. So if I want something, I can stop at a B&N on the way home from work; and if they have the book I want I can go home with it immediately, if they don't have the book I can just ask them to order it from the website and I get it in a few days without even having to pay for shipping. It's kind of the best of both worlds.

    Plus Amazon's switched to this MSN Live Search nonsense. What purpose does amazon.com serve at this point except as a repository for politically biased book reviews? As far as I'm concerned, screw 'em.

    1. Re:I prefer bn.com by dR.fuZZo · · Score: 2, Informative

      This is just my personal experience, of course, but, with the exception of some of my transactions with the 3rd party sellers on Amazon, I've always had excellent service and never had a problem with them. On the other hand, I placed only a handful of orders with Barnes & Noble, and they messed up three times. Personally, I'm fed up with B&N.

      --
      -- dR.fuZZo
  5. With apologies to Yeats... by Bieeanda · · Score: 4, Funny

    "Come away, human author, take a venture capitalist by the hand/for the stock market's more full of bullshit than you can understand."

  6. Re:The old saying goes... by __aaclcg7560 · · Score: 2, Insightful

    If Amazon wasn't too concern about pursuing profits to please Wall Street, they wouldn't be doing all this weird stuff and have a more predictable business model. Maybe it's time that Amazon accept being a blue chip company like Microsoft instead of a being a king of the jungle wonder stock like Google.

  7. Inevitable by LaNMaN2000 · · Score: 4, Interesting

    It is inevitable that Amazon would chase businesses that offer better ROCE than their core. They took on tremendous debt to build a distribution infrastructure and see single digit profit margins as a result. Meanwhile, "virtual" companies like eBay, Google, Yahoo, etc. are able to get better returns on their assets. In the past, Amazon tried to be an e-commerce platform and license their services to Toys R Us and other firms but ran into problems because they were essentially hosting sites for their direct competitors. Now, they are trying to branch into unrelated "virtual" companies like search, media, etc.

    --

    ByteMyCode.com: A Web 2.0 code sharing community.
  8. Re:The old saying goes... by hansamurai · · Score: 3, Funny
    Speaking of jungles, a search on Amazon reveals these fantastic jungle items!

    a novel, a dvd, a lamp, diaper wipes, and a free MP3 performed by the US Marine Corp!

  9. Desperation + Poor Management = by Roody+Blashes · · Score: 2, Insightful

    Crappy business model.

    I used to work at a company that did the same thing. What they did, they did poorly, because management had a poor attitude toward employees, customers, and partners.

    Rather than fix these things, which would have soiled their resumes by admitting error, they desperately attempted to cut costs to ridiculous extremes and move into new market segments that didn't in any way leverage their strengths.

    Last I knew, they were still losing money (now that they can't cut any further) and competent employees were fleeing for their lives to much better and more stable opportunities.

    --
    If you haven't foed me yet, what are you waiting for?
  10. They are listening to the stockholders by Harmonious+Botch · · Score: 3, Interesting

    Revenue is up, traffic is up, but earnings are down. That is accountantcy jargon that translates as: "We are doing more but doing it less efficiently". And the stockholders noticed. They began selling.
    When Amazon management noticed that, they looked for some new way to use their cash and traffic to make return on their investment. Why movies? Probably because the movie business requires - among other things - up-front investments and lots of advertising. It makes sense.

    1. Re:They are listening to the stockholders by kfg · · Score: 2, Insightful

      Lessee; we're doing worse and worse in our core competency, which we've been at for over a decade, but haven't even come close to recouping our initial investment yet, so we'll solve the problem by gathering whatever cash we can find under the sofa and plunge it into a horrendously expensive business in which we have no experience and know nothing about.

      Well, yeah, sure, if you put it that way it makes perfect sense.

      KFG

  11. My problem with amazon by vossman77 · · Score: 4, Insightful

    Amazon used to be so organized, but now its categories are vitually worthless. I search for USB thumb drive, I get 10,000 thing unrelated to it even when I'm in the correct category I get non-thumb drives and there are several nice thumb drive not in the correct category. For computer stuff now I go to newegg.com, at actually organized.

  12. The lagging economy? by mind21_98 · · Score: 3, Insightful

    Or could it be the slowing economy causing Amazon's profits to drop? I mean, having to pay for your McMansion and to fill up your 10mpg SUV has to dip into your discretionary income...but yeah. I can't imagine Amazon making movies. *shrug*

  13. Re:The old saying goes... by Alex+P+Keaton+in+da · · Score: 2, Insightful

    Consider how many times you will hear "amazon.com" in reference to this movie all over the news etc... Sure it seems strange, but considering the advertising budgets that corps. the size of Amazon have, it may be a good deal. And the movie may even make some money, to boot.
    I haven't shopped at Amazon in a loooooooong time (the whole multiple stores and sellers in the Amazon search, so when you go to check out you have 10 different shipping and handling fees, that drove me off...) but I have heard their name mentioned a bunch lately b/c of the movie thing....

    --
    And All I Ask is a Tall Ship And a Star to Steer Her By
  14. A last hope by UCSCTek · · Score: 3, Informative

    Amazon should look into it's own Gold Box and hope it finds a discount on a corporate diversification plan.

  15. I'm not that surprised by rmcd · · Score: 4, Interesting

    It has seemed to me for a while that Amazon is slipping. Their web site, long a model of clarity and usability, has become confusing with the proliferation of non-Amazon sellers. For example I recently did a search for a book and the top listing in the search results was only for used copies, while if I clicked the second listing I got the usual Amazon page for the book. Since you can buy used copies from the main page for the book, I don't even understand why the separate page existed, let alone that it was the first search result.

    I have also had several bad experiences with free shipping. In one case, I ordered Christmas gifts well in advance. After a week or so, they moved the expected shipping date past Christmas due to the item supposedly being out of stock. I complained by e-mail (why were they only telling me this after the original shipping date had arrived) and they apologized and shipped it immediately. Umm, was it in stock or not? It could have been a supplier issue, but I also wondered if they were just trying to see how I would react.

    I have returned to buy.com after ignoring them for several years. Rotten-looking web site with very poor information about items. But I have found them faster and often less expensive than Amazon.

    I expect that Amazon will survive for a very long time and do lots of business, but I don't see how they're ever going to be highly profitable.

    1. Re:I'm not that surprised by monopole · · Score: 2, Insightful

      A great understatement. I've ordered books that are listed "usually ships next business day" with next day shipping, only to have the book ship 2 months later. Trying to cancel this order was impossible since it "was already being processed".

      Amazon used to have highly responsive customer service representatives, who had wide discretion. When they tried to organize they were fired and phone responses were outsourced to Belfast and e-mail responses to New Delhi. I assume that the webpage management has been similarly outsourced.

      Amazon has always been the vendor of last resort for me. They established themselves by dumping product below cost, decimating independent bookstores in the process. Now that they have to service this debt and compete on a level playing field, they pursue "odd directions" to cover up the weakness of their core business.

      I suspect that the ever overrated Jeff Bezos will eventually go down as notable failure similar to Kozomo but on a much grander scale.

  16. Third Party Merchants by robklaus · · Score: 5, Interesting

    I think they've gone terribly wrong in the level of integration they have with these 3rd party merchants.

    There is no way to limit searches for items to be stricly from Amazon. I've had mixed experiences with the 3rd party folks, and really I would prefer to buy directly from Amazon, but hunting through hundreds of search results to find what Amazon ACTUALLY sells is incredibly difficult and a major PIA. This has sent me to others for recent purchases.

    1. Re:Third Party Merchants by hxnwix · · Score: 2, Insightful

      Hear hear. Why did Amazon massively invest in distribution & warehousing infrustructure when they clearly hope to become nothing more than a gigantic Ebay Stores ripoff?

      They are ignoring their profitable core competancy to provide services that their customers neither desire nor expect from them. It used to be that I went to Ebay for used books & such and Amazon for new books, DVDs and popular consumer electronics. Now I buy new books from B&N, continue to purchase used items from Ebay and I have a netflix subscription for my DVD fix. Amazon couldn't hope to compete with Newegg for electronics. Bye bye, Amazon.

  17. Glad I Passed On The Job by Anonymous Coward · · Score: 3, Interesting

    I am definitely happy with my decision to not accept a job offer with Amazon.com. I was recently flown to Seattle to interview with Amazon.com for an accounts position, specifically dealing with their new toy division.

    During the interview, I stayed in the conference room where 4 Amazonians interviewed me, one after another. I was annoyed that the interviewers were asking the same questions. They pretty much were reading off a script; however, the third interviewer at least was different enough to keep away from the script and go to the whiteboard for a quick logic session.

    THE SHOCK. The offer that Amazon made me was laughable. When I was informed of the offer I asked if this was for real, and how this compared to other wages for the position. I was told that the offer that they gave me was on the high end.

    I was utterly disgusted at the offer, and couldn't understand why they even bothered to fly me up to interview. After all, for the wage they gave me, Amazon could simply have recruited from the Seattle region.

    Only after talking to those who were experienced with Amazon.com I realized that Amazon had horrible working conditions. Their benefits are lousy, and they pay many University level positions by wages. Yes Wages.

    In the end I quickly realized they don't conduct what we business folks regard as a "balanced score card." That is balancing the needs of ALL Stakeholders. Stakeholders obviously include employees, investors, etc... From my point of view Amazon was way too focused on employee cost cutting. From my observation, they placed very little of that into human capital, and instead hope their brand name and aging business model will carry them forward into....well I don't know what.

  18. 3rd-party sellers can be good by bodrell · · Score: 2, Insightful
    It has seemed to me for a while that Amazon is slipping. Their web site, long a model of clarity and usability, has become confusing with the proliferation of non-Amazon sellers. For example I recently did a search for a book and the top listing in the search results was only for used copies, while if I clicked the second listing I got the usual Amazon page for the book. Since you can buy used copies from the main page for the book, I don't even understand why the separate page existed, let alone that it was the first search result.
    You are certainly not the first, or only, person to complain about all the non-Amazon sellers at Amazon.com. Am I the only one who really likes being able to buy used books and CDs, or having the option to buy strange products from Amazon without having to register my name and address with yet ANOTHER web retailer? I have never been confused about which products are eligible for free shipping and which are not. For used CDs, it is a very simple calculation: shipping is $2.49. If the price differential between the used CD and the new one is more than $2.49, I save money buying the used one. However, selection, rather than cost savings, is the main reason I like the Amazon Marketplace. I listen to a lot of foreign music that is simply not available, either new or used, in the US. Through the Amazon Marketplace sellers, I've been able to buy "import" CDs for less than I would pay for domestic CDs at the bargin bin in Best Buy. And for out-of-print books, I have yet to see a vendor with a selection even close to Amazon.com's.

    I must admit, though, that I wish there were an "advanced search" feature beyond the current offering, including the ability to limit results to products shipped by Amazon itself.

    --
    Si la vida me da palo, yo la voy a soportar Si la vida me da palo, yo la voy a espabilar
  19. Tired of Amazon by PizzaFace · · Score: 3, Insightful

    Sure, the inventory's huge, but Amazon is cumbersome to browse. More and more of their listings are obsolete and no longer stocked, and too many are just listings for 3rd-party sellers. Amazon's prices aren't that great, and the customer feedback is actually more limited than what some other sites offer. Customer support is bureaucratic too.

    In the brick and mortar world, a big department store can beat small specialty stores because one-stop shopping really saves time. But it doesn't take long to hop from one website to another. If Amazon's corporate goal is still growth through diversification, it could become a dinosaur and lose business to more-narrowly focused competitors, which often sell at lower prices (e.g. Bookpool) and are easier to shop (e.g. Newegg).