E3 2007 A More 'Targeted' Event

Posted by ryuzaki0 on Monday July 31, 2006 @06:45AM from the smaller-is-better dept.

simoniker writes "Following some rampant media speculation over the weekend, the ESA trade organization has released an official statement on the future of the E3 game trade show, revealing that it is not cancelled outright, but is rather 'evolving into a more intimate event focused on targeted, personalized meetings and activities.' E3 2007 will still take place in Los Angeles next year, according to the ESA's Doug Lowenstein, but 'will not feature the large trade show environment of previous years.'" Which is to say, it's not really E3 anymore.

1 of 76 comments (clear)

No longer a commercial. by clragon · 2006-07-31 07:01 · Score: 5, Insightful

One of the reasons Will Wright released the first gameplay video of Spore at the Game Developer Conference 2006, instead of E3, was because he felt E3 was more like a commercial used by game producers to hype the games before it comes out, not a place for developers to exchange ideas and make better games.