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Microsoft Encouraging OEMs to Beautify Computers
Grooves writes "Microsoft has shipped a 'Vista Industrial Design Toolkit' to PC manufacturers, meant to
encourage them to design computers that are more visually appealing. From the article: 'From color palettes to suggestions about how the power and reset buttons should appear, the kit basically describes Microsoft's vision of what a Vista PC should look like. The look features accelerated curves and purposeful contrast, among other qualities.' The report goes on to say that Microsoft wants 'PCs to be objects of pure desire.' Sound familiar? It's hard to see budget-conscious OEMs stepping up to this."
I desire my PC to be pure of spyware, security flaws and unstability.
MS is just trying to grab a few sales away from Apple at the expense of the OEMs. Why not? MS doesn't have anything to loose on this one - the OEMs are the ones taking the risk.
Dan East
Better known as 318230.
Would you really want to take design suggestions from MS? I can't think of anything they've designed (on their own) that looks like I'd want to put my name on it and sell it.
It's true that Apple attracts a certain "I don't know what" kind of person. Apple's success, however, is not based on its cosmetic appeal. Apple offers much more beyond just its good looks. It's like Apple and and its users signed up on eHarmony and found each other. If Vista is stable and easy to use, then MS won't need the glitz and glamour to attract customers since they already have a majority of the customers. MS will only have to retain customers, which it can do with a great Vista release.
...after 20+ years Microsoft finally "gets it" or at least half of "it"? Oooh shiny wins with consumers every time. Apple knew this when they made the first Macs. But Apple also knew the other half of the equation that MS is still not getting: "just works".
-"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
You know that I'm fighting the urge to make a Goatse comment right now.
Anyway, I am glad that Microsoft is fighting against beige box syndrome. Computer makers seem to think that painting their 'puters black instead of off-white is what consumers want. I disagree. The important thing is that all designs are durable. My wonderful Sony Clie NX-73V failed because of a broken power switch. I would be ever angrier if that happened to my prettified computer.
Information wants a fueled airplane waiting at the hangar and no one gets hurt.
Oh, sure. After all, we know how unbelievably gorgeous Lenovo laptops are.*
Actually, I suspect that this, more than anything else, is a sign of just how concerned Microsoft is that Apple is about to eat their lunch. The "beautify the box" message is inteneded as a point of product differentiation, but the only other product in this space who is doing better than Microsoft here is Apple. Unless you know of a company who is making really attractive Ubuntu boxes. (And if so, please let me know. I have a birthday coming up.)
* I should note at this point that in my previous job I administered a lab full of IBM ThinkPads. They were absolutely monster workhorses, and I have nothing bad to say about them. I mean, other than the fact that I was stupid and didn't set BIOS passwords right away, and as a result lost one laptop to some MBA student thinking he'd be cute and setting a boot password. Whoopsie.
Somehow the phrase, "Microsoft-approved" seems to be heading in a direction that I never thought possible. Not only will software writers have to conform, but now PC manufacturers should worry about how their systems look, just because they *might* be used to run Vista? What arrogance. Some things never change.
I'm not sure I agree with the "Be like a Mac!" comparison. For most PC manufacturers, having their own "look and feel" has been part of what has given them a strong brand name. Sure, Microsoft wants to grab some of that brand recognition beyond just the bootup splash screen (and the desktop look and feel), but I also think this will create more than just brand recognition for Microsoft -- I believe it will also produce an interesting "playing field" for companies beyond the Big Four (Dell, Gateway, HP/Compaq, Toshiba). Consider the smaller OEMs and white box companies -- by providing a standardized look and feel, this will open the door of opportunity for many more companies. Sure, the big guys probably don't WANT this (they want to keep their look and feel in order to keep their branding strong), but it could create a new competitive atmosphere by giving smaller companies a foot in the door to compete on the look and feel front.
I've always loved third party cases and keyboards and monitors moreso than the Big Four for the same reason that I've always liked clones -- they've pushed the envelope before the big guys did. The downside is that the clones never seemed to sell well in the corporate environment nor in the newb home environment; the clones were just powerhouse sellers for us geeks. By having Microsoft "dictate" what they want to see, we may actually see more third parties offering competition to the Big Four, which in turn could see prices drop a bit more, which could push more legal Microsoft products into the fray.
All around, there are some Mac-branding similarities, but I don't really think that is Microsoft's desired goal to miMac (mimic the Mac, in my vernacular). I think it is just a good idea that will help the little(r) guys, and still give the big guys a chance to offer different products that the market can choose from.
Macs don't have reset buttons. 'nuff said.
If anything has "boy racer" looks, it is Alienware et al. Apple designs may not be for everyone, but they are generally clean and simple, while the "boy racer" look is anything but. Case windows, cold cathode tubes that flash in time with the audio, LED fans, and gaudy paint-jobs are more in the realm of PCs than Macs.
/usr/games/fortune
Those OEMs couldn't "beautify" anything if their life depended on it. If they could, they'd already do so. The best they can do is steal Apple's 3 year old designs.
Fewer cables -- particularly power cables and power bricks. Things ought to daisy chain. Also, the computer ought to be able to power off devices when not needed (think external peripherals).
Lower electrical power -- I'd like to be able to reel in consumption, slow down the CPU and power use when not needed. If drives took less power, you could run them off some daisy-chained juicier USB2 or FireWire.
Quieter machines -- one shouldn't have to sacrifice or pay big bucks just to knock 20dB off the sound output of the fans/drives.
Fast bluetooth -- or an equivalent thereof. Maybe something that would make sense with external HDDs, as well as cameras, camcorders, phones, etc. Monitors?
Cheap low-power monitors with decent color for video work would be nice too (the LCDs with the truest color are just too expensive compared to the CRTs).
After that, I'd put aesthetics -- which I don't care too much about since my PC's under the desk.
I don't care what my computer looks like -- ugly can be covered or ignored. It is much more difficult to quiet or ignore a noisey computer.