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The Ad-Supported Operating System

An anonymous reader writes "The appearance of an ad-supported operating system is probably not that far off. This article takes a look at some of the finer points behind an OS which is financed with ad views, and more specifically the logic behind a free version of Windows which could make this a reality. There are a few issues which must be resolved first, but with Microsoft refining Windows Live and shifting some of their focus to advertising, many of the pieces seem to be falling into place."

2 of 330 comments (clear)

  1. Ad vs Subscription, but... by Ninwa · · Score: 5, Interesting

    Ads in place of a subscription make sense, but how do you justify ads for something with an exact value? When you see enough ads to have payed the price of the OS do they go away? I don't understand.

  2. Windows has ALWAYS been ad-supported... by jkrise · · Score: 5, Interesting

    I've got Karma to burn, so here goes.... my true assessment of home-computing. A few of my relatives have home PCs - all running pirated versions of Windows. The ads come in the error messages:

    * Program performed illegal operation

    Sends the hapless home user scurrying to get a licensed copy of the OS.

    * Windows did not shut down properly. Files may be corrupted or lost

    And the poor chap goes out and buys a UPS. Never a chance to even imagine that ext3 rarely loses files even during a power shutdown.

    * Photoshop Elements may not work well with this Service Pack

    So the user pays Adobe for the privilege of being lazy enough not to explore better options.

    * Windows encountered an error in lsass.exe and must shutdown

    The user buys an upgrade since there's no support for the old OS any more.

    And so on, Windows has been a huge advertising platform for anti-virus software, UPSs, Backup-software-that-actually-works-but-is-suppose d-to-be-part-of-Windows, anti-spyware, external firewalls, broadband (modem drivers are clunkier in recent OSes), Flash, Support services etc.

    The fact that despite being an antiquated junkpiece several years behind in technology, Windows has succeeded as a platform, proves a coupla' things:

    1. User apathy and lethargy is a very potent force. A user would rather patch a buggy junk, rather than learn something better, simpler and advanced.. like Linux, Opera, Firefox, Open Office, Gnumeric etc.

    2. It's not possible to release Newer OSes forever, that's still prone to viruses and malware... remember You Can't Fool All The People All The Time...

    and so, it appears

    Microsoft has patented Web-Service-OSes that can be metered like Electricity and Gas. It's about time, one would've thought. Suddenly, all these lower-life-forms like anti-virus and backup s/w firms who depended on MS for their living.. would become redundant! There'll be hell to pay, since these guys don't die overnight.

    Symantec, Trend Micro, Citrix or Veritas wouldn't take such initiatives lying down. Interesting times ahead!

    --
    If you keep throwing chairs, one day you'll break windows....