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Google Releases Analysis of Click-Fraud Detection

Posted by ryuzaki0 on from the other-side-of-the-coin dept.

fragmentate writes "This morning Google released information about their analysis of the exaggerated click-fraud numbers. Without pointing fingers, they mention that click-fraud analysis companies need to clean up their methods. From the post, 'A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants - flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated.' They even point out some obvious shortcomings of the methods used. The entire report [PDF] is available with their complete analysis."

2 of 117 comments (clear)

  1. I use AdSense by Diablo1399 · · Score: 0, Offtopic

    to advertise my website at http://www.offtopic4.com/ and I'm completely satisfied with the results. I pay 15c per click on the Google Content Network, which I think is fair, and I'm glad Google is taking steps to address the click fraud issue. Hats off to the dedicated engineers at GOOG.

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