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Google Makes Peace With Media Companies
Carl Bialik from WSJ writes "Google is bringing some of the biggest media companies into its camp and sharing revenue with them, after drawing their ire last year with moves to search video and books, the Wall Street Journal reports. From the article: 'Google's improved relationships with media and entertainment companies reflects the confidence those companies have gained in online distribution in the past year, amid rapid growth in Americans' consumption of Web video and other Internet content. But just as importantly, it illustrates a coming of age in Google's approach to the owners of content it wants to search.' Google has hired executives from the media world to conduct the negotiations. One of them, David Eun, formerly of Time Warner and NBC, said, 'The biggest challenge is explaining to them we're friend and not foe.'" Just don't use google as a verb. Pretty please?
They realized they are a dying medium and google could possibly be a way to drive viewers to their online content.
Google:"Let's pay the content owners off so they don't sue us" That's not a partnership at all. That just means their paying them to keep their mouth shut.
A future in which all the video you download is of mediocre quality and only works on two OSes and one portable player, apparently.
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