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Google Targets TV Advertising

Posted by ryuzaki0 on from the welcome-to-the-googleverse dept.

mytrip writes to tell us that Google may have television advertising in the cross-hairs. CEO Eric Schmidt recently stated that viewers shouldn't have to stand for tv commercials that are a "waste of your time" and says Google is planning to deliver "targeted measurable television ads." I just hope I can still skip them with my TiVO in a couple years.

4 of 156 comments (clear)

  1. Re:I love Geico ads. by Anonymous Coward · · Score: 0, Informative

    Geico is very expensive. They need to pay for all that advertising. Going with a local agent which can "shop around" various insurance places for you is almost always the cheapest way to go.

  2. Re:TV? Television? by ackthpt · · Score: 3, Informative

    It's the thing the Sci-Fi channel is on! And you call yourself a slashdotter...

    I don't watch TV, other than down the pub for a footy match now and then (which will probably be considerably less frequent with the new EPL distribution of matches.) I do, however listen to old radio X-1 and Dimension-X plays on classic sci-fi from the 1940's and 50's. Follow this link.

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    A feeling of having made the same mistake before: Deja Foobar
  3. Tv commercials a "waste of your time" ? by Chaffar · · Score: 4, Informative

    Pah! Any true geek would know that TV ITSELF is a waste of our time :)

  4. Anyone remember AdExact Corp? by atlacatl · · Score: 2, Informative

    I don't think anyone would remember, let alone know about, this company.

    AdExact was a small company located in Waterloo, Ontario, and was founded by Stephen Basco (of the PixStream fortune). The company had a product that was similar to what google is starting to talk about: targeted TV advertising.

    The company eventually ran out of money and had to close down the shop.

    I wonder what would have happened if they had managed to stay afloat for a few years? I also wonder what did happen to all that technology and know-how?

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    Esta es una firma en Espanol.