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Google Targets TV Advertising
mytrip writes to tell us that Google may have television advertising in the cross-hairs. CEO Eric Schmidt recently stated that viewers shouldn't have to stand for tv commercials that are a "waste of your time" and says Google is planning to deliver "targeted measurable television ads." I just hope I can still skip them with my TiVO in a couple years.
If this means I don't have to see any more feminine hygene product ads, go Google, go!
viewers shouldn't have to stand for tv commercials that are a "waste of your time"
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For example, all automobile ads. Huge waste of money and my time. They show the cars out in the wild instead of sitting in traffic like most of us - they highlight features that only car-guys know what the heck it means (er, dodge hemisphere?), and the local dealer ads are headlined by guys/girls that have no shame and sound like idiots. I'm hard pressed to think of any car commercial that even has an entertainment value.
I think what really irritates me is that every 6-10 years when I buy a new car I know that a significant part of the cost is those stupid commercials.
</vent>
Yeah? Well I think you're overrated too.
It's the thing the Sci-Fi channel is on! And you call yourself a slashdotter...
When I watch car shows, I see ads for cars and other car shows. When I watch Law and Order I see ads for Preparation H. When I watch Matlock, I see ads for adult diapers.
Finally, years of logging into Google and training my profile to search for porn will pay!!!
I wan't that NOW... NOW!!!! I say!!!!!
I guess you're just not one of the typical 18-35 year old males who lives on top of a mountain cliff and parachutes down to his sweet Hemi and drives to work on a magical mountain road that appears out of nowhere while navigating hairpin S-turns in the mountains, and then makes it into the city where every other vehicle turns to dust and the buildings all come crumbling down into the country mountain road. I bet you don't even park your vehicle in the path of high tide at the rocky beach so it can get thrown around without taking any damage. You, sir, are a coward.
But seriously, what is it with car commercials and mountains? There also seems to be a lot of time spent in dry lake beds in the desert. What the fuck?
Its all a bunch of tubes i tell you.
"while I've never purchased car insurance myself, the first place I will look will be Geico when I turn 25 "
you aren't purchasing your own car insurance until you turn 25?
I'll be watching a "Lost in Space" rerun and I'll see a Google "targetted" commercial saying "Lost? Need directions? Try MapQuest.com! Ads by Goooooooogle."
Seriously, at least with the text ads you don't notice how absurd they are sometimes, but with TV ads people will just shake their heads at Google.
-William Brendel
Are you this guy?
Perhaps you didn't catch his first sentence, but he has a *marketing background*. Don't argue with him -- He's beyond all comprehension.
It's the thing the Sci-Fi channel is on! And you call yourself a slashdotter...
Ooooh... They're going to start advertising on Bittorrent?
Ack_OZ
If the FCC came down so hard on a bare breast what will they say about ads with insertion?