O'Reilly Lawyers Set Up Shop in the Patent Office
theodp writes "On the same day Netizens fumed over the trademarking of Web 2.0 (R), lawyers for O'Reilly were beating a path to the USPTO to file for a trademark on MAKER FAIRE, lest some Irish scallywag try to co-opt that catchy phrase for a conference. Speaking of NETIZENS, USPTO records show O'Reilly once sought a trademark for that term. And while details are sketchy, USPTO records also indicate that O'Reilly not only sought to trademark the term WEBSITE, it was the plaintiff in a scheduled Trademark Trial involving a defendant who laid claim to the phrase WEB CITE."
When you apply for a trademark, you are applying for exclusive use of a given mark for a particular business area. If O'Reilly registers the phrase "Maker Faire" as a trademark for the business of trade conferences, what exactly is wrong with that? Most people wouldn't argue that it would probably be wrong for somebody to start up some mom-n-pop copy store and call it "FedEx Kinko's." They can't do that, because the real FedEx Kinko's has registered that mark as a trademark. Similarly, if O'Reilly invests a considerable amount of money to organize, advertise, staff, and otherwise produce a trade show and they have decided on a name for that trade show, why on earth should they not trademark that name?? If some "Irish scallywag" moved to Palo Alto next week and threw together a fly-by-night trade show under the name "Maker Faire," how could it conceivably not damage the equity O'Reilly has invested in that brand? Protecting business investments is the purpose of trademarks.
NEWS FLASH: The name "Slashdot" is trademarked. Shock! Horror!
Breakfast served all day!
No kidding, they've gone from "Good Guys" to "Shite Sucking Weasels" in my book.
OK, unless you're of the "trademarks are evil" school, it seems like there's nothing wrong with this. In "The Cathedral and the Bazaar", Raymond talks about how he and O'Reilly tried to trademark the term "Open Source", and have it defined by the OSD. His reasoning was that there would be legal recourse against people using the term open source when not actually opening their source code. And after seeing shenanigans of this sort (Sun, anyone?), this makes perfect sense.
USPTO = United States Patent and Trademark Office.
This means that in the US:
Patent Office = USPTO
Trademark Office = USPTO
So, even though patent != trademark, we can still conclude that:
Patent Office = Trademark Office
Slashdot is one of my favourite [REDACTED], because it keeps me informed on all the recent developments in the exciting fields of [REDACTED], [REDACTED], and Doctor Who.
I use my [REDACTED]-aggregator for quick access to all of the cool articles, and then follow the underlined [REDACTED] to other [REDACTED] with related information! Easy as 1-2-[REDACTED]!
Of course, paying the IP tax to read certain words like [REDACTED], [REDACTED] and [REDACTED] can be a bit of a pain, but [I HEARTILY ENDORSE ALL ACTIONS OF THE PATENT OFFICE]!
Your friend,
[REDACTED]
These stories are free but worth money.