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Philips Shows Light Emitting Clothing

Posted by ryuzaki0 on from the dear-god-do-i-hate-august dept.

Paul Cobbaut writes "From Physorg: Philips Research intends to impress the visitors at this year's IFA (Internationale Funkausstellung) with a world-first demonstration of promotional jackets and furniture featuring its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces. Here is the Philips Press Release." Obviously, all Devo videos will need to be reshot using this valuabe new technology advance.

6 of 191 comments (clear)

  1. Light pollution by ms1234 · · Score: 3, Insightful

    Like there is not already too much light pollution in the world. And advertisment .. and lightboards .. and .. and ...

  2. Motorcycle, bicycle, and jogging safety... by Shivetya · · Score: 4, Insightful

    Oooh, there is one big market waiting for this. Who cares about advertising, visibility is even more important. Dayling running can be made safer with clothing that shifts geometric patterns and shifting colors. Ads on the clothing could be used to reduce the price so people actually wear it... and if not ads then perhaps some customizable imagery would be good to.

    Still, the safety aspects are hard to ignore with stuff like this. If the power use is low enough then self lighting (pulsing/blinking) emergency gear would be another great application (think of aircraft seats, lifevests, etc). Get lost in the woods then at night a tent or even your jacket if woven with this material could be set to flash etc.

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    * Winners compare their achievements to their goals, losers compare theirs to that of others.
    1. Re:Motorcycle, bicycle, and jogging safety... by otie · · Score: 5, Insightful
      Ads on the clothing could be used to reduce the price so people actually wear it...
      Oh please. They'll charge you more for the privilege of wearing their adverts.
    2. Re:Motorcycle, bicycle, and jogging safety... by cHALiTO · · Score: 3, Insightful
      Ads on the clothing could be used to reduce the price so people actually wear it...


      Ehm.. those already exist, and they actually make the clothes *more expensive*. Like, check out the price of a white T-shirt, then go see the price of a white T-shirt with Nike logo on the front... by wearing it in pubilc, you're freely advertising for Nike.. wait.. not freely.. you PAID for it!

      (I know, I know, trademark, status, quality perception. etc etc.. but I still can't stop thinking that when something like this happens, there's something really wrong with this world =P)
      --
      "Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
  3. Re:Useful for safety wear? by rjmars97 · · Score: 3, Insightful

    if you already use reflective vests and the strobe LED lights, it seems the problem is more with the attention span of the drivers than your visibility.

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    Heuristically programmed ALgorithmic computer
  4. So why do you buy the branded clothing? by Colin+Smith · · Score: 3, Insightful

    My jeans cost £3. Look, no badge, no brand. Equivalent Levis, £40.

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