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Philips Shows Light Emitting Clothing

Posted by ryuzaki0 on from the dear-god-do-i-hate-august dept.

Paul Cobbaut writes "From Physorg: Philips Research intends to impress the visitors at this year's IFA (Internationale Funkausstellung) with a world-first demonstration of promotional jackets and furniture featuring its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces. Here is the Philips Press Release." Obviously, all Devo videos will need to be reshot using this valuabe new technology advance.

20 of 191 comments (clear)

  1. and of course by mgabrys_sf · · Score: 3, Funny

    The possibilities for the PRON industry abound.

    Now they can show it all before they take it all off.

  2. Tron Suit by tompatman · · Score: 5, Funny

    Sweet! Now I can build the perfect Tron suit that I always dreamed of! Hopefully, no one will think I'm weird when I wear it to work...

  3. Light pollution by ms1234 · · Score: 3, Insightful

    Like there is not already too much light pollution in the world. And advertisment .. and lightboards .. and .. and ...

  4. Motorcycle, bicycle, and jogging safety... by Shivetya · · Score: 4, Insightful

    Oooh, there is one big market waiting for this. Who cares about advertising, visibility is even more important. Dayling running can be made safer with clothing that shifts geometric patterns and shifting colors. Ads on the clothing could be used to reduce the price so people actually wear it... and if not ads then perhaps some customizable imagery would be good to.

    Still, the safety aspects are hard to ignore with stuff like this. If the power use is low enough then self lighting (pulsing/blinking) emergency gear would be another great application (think of aircraft seats, lifevests, etc). Get lost in the woods then at night a tent or even your jacket if woven with this material could be set to flash etc.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
    1. Re:Motorcycle, bicycle, and jogging safety... by otie · · Score: 5, Insightful
      Ads on the clothing could be used to reduce the price so people actually wear it...
      Oh please. They'll charge you more for the privilege of wearing their adverts.
    2. Re:Motorcycle, bicycle, and jogging safety... by cHALiTO · · Score: 3, Insightful
      Ads on the clothing could be used to reduce the price so people actually wear it...


      Ehm.. those already exist, and they actually make the clothes *more expensive*. Like, check out the price of a white T-shirt, then go see the price of a white T-shirt with Nike logo on the front... by wearing it in pubilc, you're freely advertising for Nike.. wait.. not freely.. you PAID for it!

      (I know, I know, trademark, status, quality perception. etc etc.. but I still can't stop thinking that when something like this happens, there's something really wrong with this world =P)
      --
      "Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
    3. Re:Motorcycle, bicycle, and jogging safety... by indifferent+children · · Score: 4, Funny
      I ALREADY pay far to much money to display brand name logos! This really needs a Soviet Russia joke.

      Or a joke about the differences between 'to', 'two', and 'too'.

      --
      Censorship is telling a man he can't have a steak just because a baby can't chew it. --Mark Twain
  5. Useful for safety wear? by Mille+Mots · · Score: 4, Interesting

    As a bicycle commuter (somewhat rare in this Midwestern, Rust Belt, automotive driven state), I can see where Lumalive would be useful for safety gear. Instead of hanging a handful of 'blinkies' off the back of my bike, my whole back could be one big flashing signal. Perhaps a glowing 'slow moving vehicle' triangle of a square foot or so would be more attention-getting than what doesn't work now (lights, high-contrast clothing, evne high-viz yellow jackets don't help half the time).

    1. Re:Useful for safety wear? by rjmars97 · · Score: 3, Insightful

      if you already use reflective vests and the strobe LED lights, it seems the problem is more with the attention span of the drivers than your visibility.

      --
      Heuristically programmed ALgorithmic computer
    2. Re:Useful for safety wear? by dk-software-engineer · · Score: 5, Funny

      As a cardriver, I will WANT to hit you, if you are wearing a bright flashing jacket. Blinking LED's are annoying enough. It's not a safety issue. If blinking stuff is safer, LED-lamps is enough. Bicycles are not supposed to blink, you are not an ambulance.

    3. Re:Useful for safety wear? by MobyDisk · · Score: 3, Informative
      Actually, I think this type of visibility is a bad idea. If you are driving at night, and something has bright flashing lights, the ONLY thing you can see is the flashing lights. Everything that you could see before now becomes invisible, because your eye has to re-adjust to the bright object. Either that, or the bright object burns into your retina and now you can't see anything else. Either way, this makes it more dangerous for the driver.

      Other examples:
      - Near my home there is a school. The added super-bright flashing LEDs onto the standard reflective pederstrian sign. Now, whenever I drive by it at night, I am momentarily blinded just as I approach the school crosswalk.
      - Ever see the school buses that have the strobe lights on top? Not so bad during the day, but on an early cloudy winter morning those things are dangerously bright. It makes me blink twice as much to avoid looking right at them.

      Instead of hanging a handful of 'blinkies' off the back of my bike
      Do yourself a favor: Turn your blinkies around so they shine against your back. This will illuminate you so people see you, rather than shine a light into the driver's eyes. Face the LED lights toward the person on the bike so that the cars see a person on a bike, not "Hey, look at that cool...! "

      Reflectors also work well because they are softer light and they only reflect what is sent out.
  6. Like In Snow Crash by Watson+Ladd · · Score: 4, Interesting

    You could have windbreakers with the name of a gang on them that turn black on command. Or suits that dazzle everyone letting you escape. Active camaflauge. There are so many uses of this technology.

    --
    Inventions have long since reached their limit, and I see no hope for further development.-- Frontinus, 1st cent. AD
  7. They're not alone by inputsprocket · · Score: 4, Informative

    They're not alone - try Luminex for fibre optic threads in clothes and Elekson for pressure sensitive fabrics....

  8. Someone had to do it by WoLpH · · Score: 5, Funny

    You're too late

    1. Re:Someone had to do it by TimothyTimothyTimoth · · Score: 4, Funny

      It would certainly seem that it is too late for the guy in the picture.

      --
      It doesn't matter which ape activates the Monolith
  9. Re:Feedback? by indifferent+children · · Score: 5, Funny

    You'd better have good security if you want to avoid the "Kick Me" worm of 2008.

    --
    Censorship is telling a man he can't have a steak just because a baby can't chew it. --Mark Twain
  10. Re:I can't wait until this is free by indifferent+children · · Score: 4, Funny
    Adword supprted clothing

    Maybe not. They've had enough trouble with click-fraud, that they might not want to open the 'inappropriate touching' can of worms.

    --
    Censorship is telling a man he can't have a steak just because a baby can't chew it. --Mark Twain
  11. Stick it by MECC · · Score: 3, Funny

    This could potentially bring an end to the expression "Stick it where the sun don't shine", if my shorts can illiluminate such dark corners of the universe.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
  12. Sequins for the digital age? by hummdinger02 · · Score: 4, Funny

    The thing that concerns me most about this would be the potential application in reviving disco. Then comes roller disco and then Kryogenics is used to bring back the decesed members of the Gibb family. AND IT ALL STARTS with the sequins for the digital age.

  13. So why do you buy the branded clothing? by Colin+Smith · · Score: 3, Insightful

    My jeans cost £3. Look, no badge, no brand. Equivalent Levis, £40.

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    Deleted