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WoW - The Game That Seized the Globe

The New York Times reports on the global appeal of World of Warcraft. An unmitigated success world-wide, the article examines why the title's U.S. roots haven't stopped it from succeeding abroad. From the article: "Perhaps more than pop music or Hollywood blockbusters, even the top video games traditionally have been limited in their appeal to the specific regional culture that produced them. For example the well-known series Grand Theft Auto, with its scenes of glamorized urban American violence, has been tremendously popular in the United States but has largely failed to resonate in Asia and in many parts of Europe. Meanwhile many Japanese games, with their distinctively cutesy anime visual style, often fall flat in North America. One of the main reasons Western software companies of all kinds have had difficulty in Asia is that piracy is still rampant across the region. Games like World of Warcraft circumvent that problem by giving the software away free and then charging for the game service, either hourly or monthly." Keep in mind that distribution and access rates are different in Asia than they are here in the states. The majority of WoW players pay an hourly fee, and didn't have to buy the box.

26 of 287 comments (clear)

  1. Sad to see this a success. by B5_geek · · Score: 4, Insightful

    While I congratulate the developers for creating a game that keeps money pouring in at a rate to make the oil companies proud; I am sad to see subscription based games survive.

    Everquest (afaik) started the trend and now with WOW pullings in Millions of $ each month, I know that it won't go away. I watch my friends throw money at all these games, one in particular had active accounts in: City of Heroes, WOW, and Everquest all at the same time! He let me try his account (in an attempt to get me hooked) and while the game and MMORPG aspect was fun, I dind't think it was worth the monthly fees.

    So now, I stick to classics and Mame. I will never pay a monthly fee for a game.

    --
    "The price good men pay for indifference to public affairs is to be ruled by evil men." ~Plato (427-347 BC)
    1. Re:Sad to see this a success. by merreborn · · Score: 5, Insightful

      I am sad to see subscription based games survive. Everquest (afaik) started the trend...

      You missed the early nineties, when people payed by the hour, and in some cases by the minute, to play games like Legends of Kesmai. People ran up bills, some as high as hundreds and even thousands of dollars per month.

      $15/month is a steal compared to that.

      Even more, your average (non-MMO) gamer probably buys one boxed game a month, at least -- which runs about $50, these days.

      Again, $15/month is a steal.

      There are very few services out there that give you "All you can eat" for $15. And most of these games feature regular content updates -- so you're getting a little more than just the privalege of playing, for your money.

      Running an MMO costs money. Constantly producing more content does too.

    2. Re:Sad to see this a success. by crabpeople · · Score: 4, Insightful

      "I will never pay a monthly fee for a game."

      Enjoy your no gaming future gramps...

      On the plus side I pay way less for game subscriptions than i do for the cable tv that i used to subscribe to, the weekly movies I used to go to...

      --
      I'll just use my special getting high powers one more time...
    3. Re:Sad to see this a success. by snuf23 · · Score: 3, Informative

      They do but only in the high end game. Basically unless you are a heavy raider almost nothing has been released since launch top extend your game. There are a few faction based options which are poorly thought out and boring as hell. And of course there are the battlegrounds which may or may not interest you. Of course the PVP ladder means that unless you are a hardcore player you won't ever get the shiny purples from PVPing.
      In terms of content added since launch at no extra cost the list I am aware of goes something like:

      Mauradon (5 player instance)
      Dire Maul (3 5 player instances)
      Molten Core (40 player instance)
      Black Wing Lair (40 player instance)
      Zul Gurub (20 player instance)
      Ahn Quiraj (world event, 20 player instance, 40 player instance)
      Naxxramas (40 player instance)
      Various holiday event quests (Halloween, Xmas, Chinese New Year, Valentines day)
      3 PVP Battlegrounds
      Revamped map, new quest lines and faction options in Silithus
      Several Dragons on the world map suitable for raid killing
      New world PVP options
      Darkmoon Faire
      Additional quests in Feralas, Hinterlands and Searing Gorge mid-level zones
      And a bunch of smaller tweaks, revamps etc.

      All in all, compared to other MMOs it is a decent chunk of new content. Unfortunately for the last few patches the majority of additions have focused on the high end raider or PVP player.

      --
      Sometimes my arms bend back.
  2. Slashdot finally learning to cash in... by Claws+Of+Doom · · Score: 5, Funny

    ...on the millions of U.S. WoW players unleashed on the internet when WoW is down for maintenance. gg Blizz *cough* Zonk.

  3. Link & Thoughts by eldavojohn · · Score: 5, Informative

    Sorry for the karma whoring but here's an RSS link to the site that doesn't require registration and the no-ads no pictures version.

    Pretend you're a news feed or printer and you too can read stories without inhibiting log-ins or advertisements!

    Now, for my two cents, I like WoW. But I loved Star Wars Galaxies pre-CU. I had two accounts in that game. It had this special kind of social aspect to it where people were dependent on even the most mundane professions. On top of that, you could level by dancing in a cantina all day, simply chatting with people. The fighting classes had to come in to relieve fatigue and wounds. It was a great system that, in my opinion, could have been more popular than WoW.

    In WoW, fighting is the only thing that gains prestige. All the best weapons are looted, there is no dependence on non-fighting classes nor is there such a thing. I think that if anything is going to surpass WoW at this point, it has to be something that so far out there that it's not even well defined yet.

    One thing is sure, it needs to accomodate both fighting classes and socializing classes and keep them equally important.

    --
    My work here is dung.
  4. Re:What Oh What is WOW? by Jack9 · · Score: 3, Funny

    Soap has also siezed the globe. The fact you don't use it, doesn't affect that statement.

    --

    Often wrong but never in doubt.
    I am Jack9.
    Everyone knows me.
  5. Re:Instance whoring at level 60 by Kagura · · Score: 3, Insightful

    Sometimes I like to think that if they had WoW back then, that WW2 never would have happened.

  6. It is cheap by everphilski · · Score: 4, Insightful

    Instead of going to a movie once a month, play a MMO. Or, instead of going out to eat once or twice, play a MMO. A music CD will cost you about the same...

    $15 doesn't buy much nowadays in the entertainment world, a whole months worth of entertainment for $15 is a deal! (And if you play Everquest 1 year is $100! Less than $10 a month.)

    1. Re:It is cheap by Thansal · · Score: 3, Insightful

      this is the key to it all I live in NYC, the movie prices are ABOVE $10 now, then factor in about $4 for my metrocard, the price of eating out (or god forbid buying movie theater priced stuff, though I have SERIOUSLY missed the buttery buttery joy that is movie theater popcorn), etc etc etc. And look, there is a month of WoW! I ussed to be dead against monthly fees, and then I graduated from HS and started working regularly and realized that $10-15 is NOT much. At one of my old jobs I had a coworker who was still in HS, he sat there anr just couldln't get the concept of paying a monthly fee. One day I decided to point out that the shakes he was so fond of, and drank atleast 3 a week, cost about $5 a pop (Hagendaz), and were contributing to him being over weight. He, being the easily impressionable type, instantly stoped drinking his shakes and picked up WoW and got horribly addicted :P /pro-monthly-fee OTOH, any one that tells you "well, they need the $$ to keep the servers running/pay for BWidth/pay for updates" is a sucker and/or a fanboy. it does NOT take $15*subscribers/month to keep those tihngs rolling, the $$ is there because it is a GREAT way to make proffit.

      --
      Do Or Do Not, There Is No Spoon, There Is Only Zuul. Everything in the above post is probably opinion.
  7. The Game that Seized My Time by Webz · · Score: 4, Insightful

    I just recently quit wow... I mean, I didn't full on cancel my account or delete my character, so it's still there should I ever wish to go back... But I did uninstall and plan on keeping away from it, at least for a while.

    You know what did me in though? /played

    Thanks to the glory that is mathematics, I found out that on average, I played for three hours a day. Worst part about averages, I don't even play on the weekdays that much (which means very VERY loaded weekends).

    What a waste. Three hours of my life. Every single day! I could be learning how to juggle or searching for a significant other or reading a book or hacking! Something!

    If you're like me... On the verge of quitting... And trying to look for that extra push... Look at /played. Find out for yourself what large, large portion of your life you're throwing away at this game.

    Don't get me wrong, it's a great game, and I loved playing it. But it's a lot. Moderation, please.

    PS - I just bought Civ 4 (crack for crystal, I know). I don't get it.

    1. Re:The Game that Seized My Time by mmdog · · Score: 4, Insightful

      I recently canceled my WoW account although my /played realy wasn't the influence that did it, it was the people. When I quit EQ it was really the same thing.

      The problem with WoW and EQ for me was the people I found myself hanging around with in game. Once you reach max level and get into the 'end game' making progress takes longer and longer at each step. Eventually you find yourself in a position where the only people really progressing in the game are basically no-life losers whose lives revolve around the game. I quit after an MC raid when people were comparing /played times.

      So, maybe I'm wrong about /played not ending things for me, but it wasn't mine it was the people I was hanging around with. I have ONE level 60 char who I shared with my cousin while I leveled up and between us we had just over half the amount of time on our character as the next closest person on the raid. I also happen to know that most of those people have multiple level 60 characters as their alternate characters are on the guild roster. I had always felt like a bit of an oddball in my guild, never really grasping why people would get so worked up over every little thing - well I guess when it's all you do then playing WoW becomes very important.

      I don't have a problem with people playing WoW all day if that's their thing, anymore than I have a problem with people watching television all day. In fact, I think if you are going to sit on your ass that much you are probably better off playing just about any computer game instead of watching TV. I don't hang around people who watch TV all day either though.

      I'd love it if I could keep playing the game, but the problem with all MMORPGS is this: most of the people with the who achieve the greatest end game accomplishments are the ones who do the least with their real lives. I don't hang around a bunch of do nothing no life losers in the real world and I don't want to do it online.

      --
      Politicians are like diapers - they should be changed frequently and for the same reasons.
    2. Re:The Game that Seized My Time by MaineCoon · · Score: 3, Informative

      Save yourself the money and stop payment, at least; your account and characters are never deleted. I cancelled payment for about a year then went back, picked up right where I left off for a couple months.

      --
      Hunt your preferred prey at Aliens vs Predator MUD. Join the war at avpmud.com port 4000
    3. Re:The Game that Seized My Time by Azureflare · · Score: 3, Interesting
      I had the exact same thing happen to me. I actually probably didn't log as many hours as you (maybe a month in the course of a year of playing) but I went through periods of very intense playing followed by breaks. I just came off of a very intense period (where I was playing every raid that was scheduled for every night, AQ40, BWL, MC, AQ20, ZG...) Since I was a healer they always needed one so I felt needed. The game lost all the fun it used to have after a few weeks of this; my family was pissed that I wasn't talking to anyone else in the evening, that I wasn't doing anything at night to help around... and eventually I just said, sod it, and didn't log in. I followed my guilds raid status for a while. A week after I left they had a replacement for me. So at least I don't feel guilty for leaving.

      I think the social aspect of World of Warcraft is what keeps so many people playing. They are so used to the people there that they can't imagine what it's like without them.

      IMHO, real life is a hell of a lot better. YMMV.

      (BTW: 30 days today of no WoW :) )

  8. Re:What Oh What is WOW? by drsquare · · Score: 4, Insightful

    McDonalds gets a lot of customers. Windows has a lot of users. Lots of people went to watch War of the Worlds.

    Popularity is about marketing and dumbing down, not quality.

  9. Re:Instance whoring at level 60 by Jartan · · Score: 3, Informative

    "No, the quests don't get more varied. That's why the jab is that there are only three (or so) types of quests. It's literally true."

    Oh please that is a flat out lie.

    Rescue a knight from a dungeon. Then you walk through the alliance capital with said knight while every soldier you see salutes him. Several cutscenes happen. A certain political figure is revealed to be something very bad and a huge fight ensues after which you are charged to seek out said very bad person and kill them.

    There are lots of examples like this. The quests in WoW are very varied. The problem is you finish them and WoW's end game doesn't really even have anymore quests it's just raid dungeon running over and over.

  10. Re:Instance whoring at level 60 by Necroman · · Score: 5, Insightful

    You are trivializing the idea of the game. Anything can be trivialized to the point where it seems pointless.

    Videos in general:
    It's an environment that I can interact with using my computer. There are normally tasks that I have to complete, and once it's all over, I haven't accomplished anything in Real Life.

    Computers in general:
    I used input devices (ie: keyboard and mouse) to interact with a program someone else wrote.

    Life:
    Wake up every day, eat, work, sleep, and repeat. Looking at life without taking in account the details of what goes on; it is a fairly trivial process.

    Just because you didn't enjoy the type of entertainment that the game was providing doesn't mean it is pointless. Video games are a form of entertainment to help us relax and enjoy ourselves. If you don't enjoy, or stopped enjoying, a video game, you can replace it with another. Or you can go read a book, or rob a bank... something that entertains you.

    --
    Its not what it is, its something else.
  11. Re:Error in article text by Jarnis · · Score: 3, Informative

    You are not chinese.

    WoW has different pricing model in some parts of Asia.

  12. Re:Instance whoring at level 60 by EnderGT · · Score: 4, Insightful
    I wish I had mod points to give you. This is a fantastic answer to the people who whine about not liking WoW, and who wonder why we like playing it so much.

    Personally, I don't do many quests these days. If I do any, they are usually related to the instance that I'm at the appropriate level to run. I spend my time running that instance, usually with people I've played with before but sometimes in PUGs. We try out different tactics, mix up the group makeup (e.g. try it without a main healer, try it with 3 mages, etc) to challenge ourselves. I also enjoy trying out the different combinations of race and class, exploring the different abilities and play styles.

    Sure the hunting/gathering quests can be boring, but there's so much more to do - the game is so much more than the quests.

  13. Re:What Oh What is WOW? by HaloZero · · Score: 3, Insightful

    Retention is a function of quality. Exposure is a function of marketing. If I'm exposed to a quality product, I'm more likely to become their asset. If World of Warcraft weren't a) fun, b) distracting, c) amusing, I wouldn't be playing it still after over two years.

    --
    Informatus Technologicus
  14. Apollo by weierstrass · · Score: 4, Funny

    which of course it never did.

    --
    my password really is 'stinkypants'
  15. Re:Instance whoring at level 60 by Necroman · · Score: 5, Insightful

    Are you defined by what you think of yourself or how others perceive you? Do you really think because you died with a gross income in your life of 10 million dollars, you will be remembered more than someone that only made $500,000 through their entire life? Are you going to have a book written about it? And even if you did, does that make a difference now, if you would be dead when it is written?

    I could be spending my time helping less fortunate people, or maybe working on an Open Source program that would benefit thousands of people. I may receive praise for such things, but what does this really do?

    I think it's really a matter of what you want to do with your life. Do you care that in 20 years, you can look back and be like "Wow, I designed this amazing program that filled a need for 100,000 people." You will have this memory to satisfy yourself. You will be able to tell stories and brag about doing something "productive" for society.

    Or, in 20 years, you can look back at the time when you played only video games. You can remember you had fun doing it, but did not accomplish anything with your life. You will have the memories of those games still, and the fun that you can while playing them.

    Though it's not the same thing, I played one MMO for 12 months pretty hard-core. I stopped playing that game about 3 years ago. I can look back at the time I see some things where it hurt my social life. But at the same time, there were parts of the game that really provided pure fun and entertainment. You could say I get a warm-fuzzy thinking about the events and things that went on it the game. Not so much the facets of the game, but the people I interacted with in the game.

    Some people feel that they have to help others, and do things beneficial to society, so they can be defined by society as being a productive member. And the only way they can satisfy themselves is to think that what they've done with their lives has made a difference (no matter if it really did or not).

    Just because you think something is wrong, doesn't mean it is. Even if laws say that something is wrong, doesn't mean it is. I feel that psychology hasn't fully caught up with the concepts of MMOs, so they tend to be compared to drugs or other bad addictions.

    Some work has been done to study the MMO trend, but it will be years before we can really know the effects it has on the world. It will be interesting to see how research projects like The Daedalus Project pan out over the coming years.

    --
    Its not what it is, its something else.
  16. Re:Instance whoring at level 60 by Lisandro · · Score: 3, Interesting

    No, the quests don't get more varied. That's why the jab is that there are only three (or so) types of quests. It's literally true.

    Find. Loot. Kill. Report back.


        That holds true for 99.9% of MMORPGs out there. I honestly still don't know what people find so appealing about them.

  17. WoW saves me money! by Anonymous Coward · · Score: 4, Interesting

    To all those complaining about subscription fees in gaming - I hear ya. In the good old days, I swore I'd never pay for a game - I just downloaded them all from IRC. Then they got "good enough" that I started paying for the ones I felt were worth it - and swore that I'd never pay subscription fees. Then WoW came along and I tried it - now I'm paying subscription fees and swearing I'll never buy into episodic content...wonder what game will finally make me decide episodic content is worth it.

    Anyway, here's something to consider. I save money because I play WoW - no joke. WoW is so fun and engaging and has new things for me to experience every time I sit down and play it...to such a degree, that I really don't play other games. I canceled my GameFly subscription, I don't buy games anymore - haven't bought a console in ages. I spend less money on games per year with my subscription to WoW than I did without it. I'll get to a point with WoW where I'm tired with it, and want to go back to my other games - but for right now, a subscription-based game is a money-saver for this gamer.

  18. Wow.... by CFBMoo1 · · Score: 5, Interesting

    Its adicting... way more so then most other MMO's I think for it's simplicity. The expansion is coming around the corner. They're addressing a lot of issue players have had with the game as it currently is. One of the biggest things is shortening the number of people needed for end game content. Originally to do anything signifigant beyond hitting 60 you had to get 40 people together. Now that number will be down to 25. Also with the level cap going to 70 existing 40 man content will be 20-25 manable.

    Some of it's biggest problems:

    * Lag.. it's a huge problem though they're working on it slowly.

    * PvP. The honor system is setup such that some people actually go 6-8 hours or more a day, 7 days a week to make rank. This can get very unhealthy. They're addressing that with the expansion by removing the existing honor system and making it more people friendly.

    * PvP survivability. Right now a decked out character can pretty much kill a person so quick that healing isn't an option. You basicly have level 60 characters running around with gear that should be for people 60+. Highest I think is around level 90 gear that only requires 60. One side of the coin says anyone can get it if they put the time in, other side is not everyone has the time. Either way it's easy for pick up groups to get totally steamrolled. Some are calling for normaling damage more so things arn't as whacked out as can be. The other thing is its neat to one shot someone but after a while that can get boring and you want something more challenging.

    * Healers.. right now there's a signifigant lack of healers or high healer rotation. Thats most likely typical with any MMO. Who wants to stare at peoples health bars and fill them all day, every day? Very few. They need to set the end game class gear so for healers so it's not just good at the PvE but also PvP. Yeah you got huge healing bonuses but if your not damaging someone it's kinda prolonging the inevitable. A lot of people say, "Oh great, another heal set to grind for. Whoopie." and burn out.

    * Epic gear isn't so epic anymore. Its to the point where gear thats suposed to be rare is actually everywhere practiclly. Take a walk through each factions heavly populated cities and you'd have a hard time not seeing druids that look like moose or deer with their suits. Warriors that look like pin cushions or axe heads. Still to some extent that can be a good thing in that more people get to see end game content to some degree.

    * Customization.. you can't dye or paint your armor. It's as it always will be till you get a new piece. You also can't change your hair style or color. There are a lot of choices but your looking at static ones mostly.

    * Twinking, botting, gold farming, it's all in there.

    Some of it's biggest benefits...

    * $15/month unlimited access gets you on any server with like 8 character slots per server. Server types range from PvP, PvE, RP, and RP-PVP.

    * Little things. You don't just have epic dragons to slay, you have a wandering faire that travels between two factions cities. Fishing contests in neutral towns, some other factions hold festivals like the Lunar Festival from the druids common faction. These events have some nifty quests and rewards that are neat outside of the regular grind.

    * RP... yes AAARRRPEEEE! There seems to be a very health RP community on the RP servers. You definatly have your share of arse-hats, catgirl and vampire wannabe's but it's there. Some people actually post some great stories and content about their characters. Why bother when you have PnP D&D, etc? Why not? You actually get to meet more people outside of your neck of the woods and get to hear some great stories and you don't have to give up the PnP D&D, etc.

    * Cow people.. tell me it's not cool to be a cow, especially a cow with a big gun. You get to be part of the secret cow level. It's a playable race inspite of them telling you there is no cow level. ;)

    There's a lot of other pro's and co

    --
    ~~ Behold the flying cow with a rail gun! ~~
  19. Re:Instance whoring at level 60 by Lisandro · · Score: 3, Interesting

    Sleep. Eat. Fuck. Tell your friends about it.

    Exactly. Isn't life chore enough chore?

    My peeve is that those games turn awfully quickly into chores - where you spend time with them not because it's fun, but only because you have to. There's a (fake) sense of accomplishment. That people like this and feel okay about paying for the privilege just blows my mind.

    By the way, all of the above holds true for fucking aswell - i just happen to find it healthier! ;)