The Science of eBay
PreacherTom writes "Professors of marketing, economics, management, and psychology have published dozens of papers to try to explain how and why eBay users buy and sell online. At the same time, there is no shortage of people offering helpful hints online. Kerry Miller takes a novel approach, offering 10 tips to maximize your profit that are based on a summary of these scientific analyses, rather than just 'educated' guessing."
Most of the tips are common sense or obvious to people who have used eBay a few times, to both buy and sell.
You always have to wonder why business professors -- if they know so much about how to read the market -- aren't out there making a fortune instead of making less as a professor.
Apology to Ubuntu forum.
It's funny that many of the auction that I have seen on eBay actually close higher then if you had bought it at a retail store.
In bad times, people sell stuff. In good times they buy. Either way eBay is making $$$.
Same reason alcohol is great: drink to forget (bad times), drink to celebrate (good times).
Originally from this Usenet posting.
Updated:
Don't post stuff in lots. Auction stuff off separately because you'll have a hard time finding someone who wants all of it, but you will get bombarded with annoying emails from people interested only in one or two items who want you to break up the lot. Instead, list everything the same day, mention in each item description that you've got other items that complement this item, and create a link to all your current auctions (assume people won't think to click on the official eBay "View seller's other auctions" link).
Having nice, large photos of everything will encourage a higher final value. People like to know what they're buying.
Having detailed descriptions will cut down on having to answer the same question a hundred times from prospective bidders.
Make the auctions run for at least 5 days, so patient people who like to search and zero in on low-priced items they need will be able to put you in their watch list-- more watchers in the beginning means more people competing with each other and driving up the price at the end.
Time the start of the auctions so they end on a Sunday evening, but before 8pm-- when people are almost certain to be home but aren't yet glued to the TV. (But definitely don't end it the night of the Super Bowl!)
I have used the above tips for years, with great success.
~Philly