Social Networking Goes Big Business

Posted by ryuzaki0 on Monday September 11, 2006 @08:02AM from the this-profile-for-sale dept.

PreacherTom writes, "It is no secret that sites like Facebook and MySpace are big hits among students. Big business is catching on to their possibilities too. Even in the wake of online stalking scandals, companies such as JP Morgan Chase, Apple, and Burger King are building whole marketing campaigns around social networking sites, to the tune of an estimated $280 million in 2006. It appears to be working: take the King, for example, who has amassed more than 120,000 'friends' that opt (for rewards) to associate themselves with his profile." These marketing drives are aimed at younger consumers, but (from the article): "About 36% of MySpace users are people aged 35-54, as are 30% of Facebook users."

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huh? by User+956 · 2006-09-11 08:05 · Score: 4, Informative

Big business is catching on to their possibilities too.

What do you mean "is catching on"? News Corp (FOX) bought Myspace for 500 million a year ago.

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The theory of relativity doesn't work right in Arkansas.
Re:36% by eln · 2006-09-11 08:12 · Score: 5, Funny

No big deal, the other 64% are FBI agents posing as 13 year olds.