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PS3 Assembly Starts End of September, Most High-End

GameDailyBiz is reporting that Sony has announced further details on the PS3 assembly process. Final assembly will apparently begin at the end of this month, with some 400K units planned for the November 17th launch. They're promising another 800,000 units by the end of the year. From that article: "Although Sony will have shipped only 2.4 million units worldwide in 2006 (as opposed to their initial forecast of 4 million), the company still believes it will hit its goal of 6 million shipped through next March. Sony said that monthly PS3 production will be ramped up to 1.2 million units in January when the Blu-ray laser supplies are expected to improve." Gamespot has further analysis, stating that the split will be about 80/20, favoring the higher-end model over the lower-end model. That is, most of the units at launch should be the $600 model with the HDMI port.

12 of 122 comments (clear)

  1. Doubt $600 by phalse+phace · · Score: 4, Insightful

    I'm guessing more in the range of $700-$800 because retailers will probably force bundled packages on us like they did with the XBOX 360 when it came out. And more likely so since this will be coming out right at the start of the holiday shopping season. It's going to be on many peoples shopping lists and people will pay those prices because someone on their list will be wanting one.

    1. Re:Doubt $600 by elrous0 · · Score: 2, Insightful
      I imagine they'll go for about the same as they're going to be fetching on ebay ($1,000+). Here in the U.S., there just won't be any AVAILABLE. The ebay scalpers and store employees will grab them all up right after the stores unload them from the trucks and no one else will ever even get to see them (except for some display kiosks, maybe). You can bet a lot of greedy individuals learned a valuable lesson from the Xbox 360 fiasco, and the money to be made off short supplies.

      -Eric

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    2. Re:Doubt $600 by donaldm · · Score: 2, Insightful

      I am amazed that they are going to do an 80/20 (Premium to Standard) mix for a first release. A better course of action would be to do an 90/10 or even a 95/5 since the machines are going to be in short supply the people who are early adopters will buy the premium model. This usually means the early adopters are most likely to buy more games than those who just buy the standard version and like it or not Sony wants the people who buy this machine to get games or at least Bluray movies.

      It is no good selling millions of game machines if the majority of people who buy them hardly buy games. That is why the Xbox was in many ways a failure losing Microsoft over US$1B compared to the Nintendo Gamecube which actually made quite a healthy profit (not as much as hoped) for Nintendo.

      I can see the Wii doing well over Christmas as well, but lets be practical, if you are a parent the Wii is an excellent buy for your kid(s) with the purchase on one to three games but after that the only games the kid will see is on his birthday unless the parent(s) get interested (with young kids this can be difficult), not what I would call a rousing success.

      The PS3 will really miss the holiday season but in reality the people who will buy this machine can and will do so at any time during the year without batting an eyelid, these are people who can afford games and/or Bluray movies. They are also the people who can afford HD-TV's and that is what Sony and other HD-TV manufacturers want.

      In addition the premium games for the Wii, Xbox 360 and PS3 will all be around the same price, if the Gamecube, PS2 and Xbox are anything to go by, so what you need are people to buy games if you are going to make a profit on your console loss. I know Microsoft made a loss on it's console but I cannot find anything on Sony or Nintendo making a loss (large or small) on their consoles. Basically this appears to be one of those Urban Myths.

      I know many people on /. seem to be Sony bashing lately and Sony does deserve some criticism for what IMHO is management pigheadedness and stupidity and unless there is a total stuff up I think the PS3 will do well although not as well as as the PS2 which is still going to be a money spinner for Sony for a few more years.

      --
      There ain't no such thing as proprietary standards only proprietary formats. Standards are by definition open.
  2. Lots of reasons why to build more premiums by jchenx · · Score: 4, Insightful
    If Wikipedia is right and by the end of 2006 only ten percent of American's TVs are expected to be HDTVs, wouldn't it be wiser to switch those numbers around and have 20% high end, 80% "low" end? Is Japan's HDTV adaption rate really that much more than the US'? Am I missing something about what the $600 version offers that makes it much more interesting than the $500 besides the HDMI port?

    The premium version also boasts a larger hard-drive.

    The 80/20 convention is still probably the right idea, since it's the early adopters that are most willing to buy a console at launch. They're probably much more likely to own an HDTV, over the general public. Furthermore, even if they don't have an HDTV, the mindset of an early adopter is to "future-proof" themselves and get the console with the most features, even if they may not use them all yet. It may be costly to upgrade later. And finally, there's the general fanboy opinion that the core version of any console is the "sucky one" and anyone who got suckered into buying is a "n00b". So there's that to consider as well.

    In fact, one of the complaints with the 360 launch is that there were too many Core systems created, instead of Premium ones. People were very much willing to fork over the extra $100 for the Premium one (especially since it had an HD and the Core did not), but were forced to get the Core. It's never a good thing when you force your customers to spend less than they want to.
    --
    -- jchenx
  3. So much for the $500 pricetag... by _xeno_ · · Score: 2, Insightful

    I remember that in previous PS3 threads whenever someone would say the PS3 cost $600, someone would always post and say "nuh-uh, most gamers will only need the $500 version!"

    Well, it looks like most gamers will be stuck with the $600 version, need it or not!

    Although it's probably actually a good move for launch. They can't possibly meet demand with only 500,000 PS3s at launch, so charging as much as possible makes sense.

    --
    You are in a maze of twisty little relative jumps, all alike.
  4. Wait a minute by RyoShin · · Score: 4, Insightful
    Final assembly will apparently begin at the end of this month, with some 400K units planned for the November 17th launch.
    That... that doesn't seem right...

    In an extraordinary public statement of regret and despair over having to postpone his company's PlayStation 3 debut in Europe and Australia until March, and to limit availability elsewhere to only 500,000 units come November[...] (Source)
    Uh oh.

    Either someone has their numbers wrong, or Sony is planning to have an extra 100K units available by the end of November. Either way, this means there will be even less units than recently stated, which was also less units than previously promised.

    Sony should just hurry up and use a shotgun on their foot instead of a pistol. At least, if they are shipping more units in November but after launch, this is better than the 360, where they didn't send out additional shipments for a few weeks after initial release.
  5. Re:20/80? by uzor · · Score: 2, Insightful

    And this is exactly why Nintendo is not playing the "HD" game this time around...not enough people will be able to take advantage of it to make the expenditure worthwhile.

  6. Re:20/80? by KeiichiMorisato · · Score: 4, Insightful

    Expandability?
    That's what we should avoid with consoles. You cannot have two standards for the same console, as the developers will then develop for the lowest common denominator to ensure maximum compatibility. By branching out, something will end up like an add-on and fade away. That's why most add-ons fail, because you can't guarantee everyone will have one, and therefore publishers are afraid they can't get the sales volume they are looking for. People don't buy consoles so they have to add on items to play, and of the games that do require an add-on, most of them, fail to live up to their potential in sales and acceptance.

    As for futureproofing, that's a fallacy in buying technology. Standards and new technology are introduced so fast, that buying for the future and spending a premium on it is silly. Just think back, two years ago, stores were pushing HDTVs as "buying for the future", and people had to pay over $6000-$7000 CDN for a 42" Plasma with DVI. Yet that TV would just sit there, displaying Standard Definition, sometimes EDTV, and rarely HDTV for most of the time and not using it's full potential. Now a 42" Plasma HDTV with HDMI can be had for $2500-$3000CDN and at least now, a person can enjoy some of their channels in HDTV. So what did the person paying an additional $3000 2 years ago get? No use of the HD, DVI standard being replaced by HDMI, etc...

  7. $700? by Anonymous Coward · · Score: 1, Insightful

    If you think I'm not going to try and rape some moron-with-too-much-money early adopter for $10k+ on eBay for the bundle I pay $800 for at retail, you're kidding yourself. I'm putting a nice downpayment on a new car with my PS3. It's certainly not something I'd buy for the games.

    I already have a Nintendo DS for that.

  8. Re:Ebay vendors are drooling... by Overzeetop · · Score: 4, Insightful

    Sorry, it's really a haves vs have-nots kind of hate. Instead of the company setting their intended price, and letting random chance settle in for those to try and get the "hot" holiday item, most of the supply will likely be intercepted via greased palmes and back room deals. Or people buying 10 or 20 of them for the sole purpose of scalping them on ebay.

    PS3 doesn't affect me, 'cause I'm not a gamer, nor is anyone in my family. It's the lack of respect and consideration for your fellow man that drives me insane. I'm not religious, but I do believe that you should treat everyone fairly, as you would like to be treated. This practice strikes at the heart of what is utterly wrong with modern society - that the need for the quick buck will trump human decency in almost every case.

    I believe that it is this type of market that causes an overall increase in the unhealty stress that pervades the population and leads to a general decline in attitude, interpersonal communication, and mental and physical health.

    Now, that's a lot of shit to heap on Ebay, but it's not just ebay (though, in all honesty, they probably deserve it). The attitude pervades human society, and (as game theory will show) having this cancer - even in small quantities - will cause it to spread.

    I swear, it's not hate. It's frustration. Maybe if I didn't have kids it would be different. If I wan't leaving someone behind it would be much easier to just let the whole world go to hell in a handbasket. Screw the global warming nuts. To hell with keeping corporations in check. Who really gives a fuck anyway? When I'm gone, eveyone elses useless, undisciplined, lazy, ungreatful spawn can fight it out after I'm dead. 'Cept now I've got a dog in that fight, and I'm much more inclined for it to not be a bar room brawl.

    *shrug* It's not about ebay, it's about the culture. I think it's bad for society; you might think this is a positive. It's just my opinion.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  9. Re:20/80? by steve_bryan · · Score: 2, Insightful

    a side by side comparison of HDMI vs. a good set of component cables will result in HDMI having the nicer picture.

    This is worded as though there were a double blind test run by a disinterested party with this published result somewhere. Care to share that reference? Or is this just another slashdot claim pulled from nether regions (or are you running that sychrotron in the basement again)? The main distinction between HDMI and DVI/component is that the former plays more directly into the hands of the DRM proponents even though DRM makes no sense for game console output. The PS3 does include BluRay player capability so full resolution playback becomes a legacy issue. Initially we are promised full resolution for component output. If enough people only have component output it becomes less attractive for vendors to cripple future discs by turning off full resolution.

  10. Re:Ebay vendors are drooling... by iamblades · · Score: 2, Insightful

    They are not artificially raising prices though, it is Sony that is artificially keeping prices low.

    Demand at the MSRP is much much higher than the supply, which presents a profit opportunity for people to buy at the low MSRP and sell at the retail price.

    Without these 'gougers' many people would simply not be able to get a PS3, as they would all be bought up by store employees and the rest of the first-come crowd.

    The resellers ensure that there will be a PS3 available at some price for anyone who can afford it. Would you rather not be able to get one at all because you were number 6 on the list and the store only got 5 units?

    Excuse me if I have little sympathy with the 'consumers' who do have the choice of waiting a couple months and getting one at MSRP. When dealing with high demand product launches, some people are going to be left out and not be able to get the product. The question is how you decide who gets it though, market price or first-come/first-serve luck of the draw waiting list type rationing. Maybe the current situation is the best option, a mix between the two, if you are quick and dedicated enough you can get it for MSRP at launch, or if you are rich enough you can pay the market price. Or you can do what the sane 95% do, wait until they are readily available at MSRP.

    --
    Shit adds up at the bottom...