PS3 Assembly Starts End of September, Most High-End
GameDailyBiz is reporting that Sony has announced further details on the PS3 assembly process. Final assembly will apparently begin at the end of this month, with some 400K units planned for the November 17th launch. They're promising another 800,000 units by the end of the year. From that article: "Although Sony will have shipped only 2.4 million units worldwide in 2006 (as opposed to their initial forecast of 4 million), the company still believes it will hit its goal of 6 million shipped through next March. Sony said that monthly PS3 production will be ramped up to 1.2 million units in January when the Blu-ray laser supplies are expected to improve." Gamespot has further analysis, stating that the split will be about 80/20, favoring the higher-end model over the lower-end model. That is, most of the units at launch should be the $600 model with the HDMI port.
Oh wait, they're planning on selling out, touting how it's a huge success even with the high price, and will happily ignore the lack of good launch titles.
Doesn't sound like they're really trying to match demand; just hype it to death. Which is good for people planning on selling on eBay, I suppose. At least seeing the system sell for $700 won't seem like such a huge profit this time around.
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I can't help but wonder if their sales are going to suffer after their Root Kit shenanigans
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Oh god, that woman is John Romero!