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Advertising Screen Tailors Ads to Audience

Posted by ryuzaki0 on from the only-a-matter-of-time dept.

An anonymous reader writes "New Scientist are running an article about a system which tailors the ads displayed on a screen according to what BlueTooth gadgets people are carrying. A bit like the billboards in Minority Report ." Awkward situations created by devices like this will be scenes in the sit-coms of tomorrow.

1 of 115 comments (clear)

  1. Probably not going to work if you are educated by Raleel · · Score: 4, Insightful

    ... on the nuances of bluetooth. First off, it's likely that it will only work on discoverable devices. These are getting increasingly small in number, as cellphone companies and others learn to disable that by default.

    Secondly, I'd be interested to see what information they plan on using. For instance, I have a Motorola V551.. so I have a cell phone. Now, my cellphone happens to have a name of Diwani (http://en.wikipedia.org/wiki/Diwani), so will I get Arab language stuff? I know another person who's cell phone is named Turd Ferguson...

    It may be good for a laugh :)

    --
    -- Who is the bigger fool? The fool or the fool who follows him? --