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Advertising Screen Tailors Ads to Audience

Posted by ryuzaki0 on from the only-a-matter-of-time dept.

An anonymous reader writes "New Scientist are running an article about a system which tailors the ads displayed on a screen according to what BlueTooth gadgets people are carrying. A bit like the billboards in Minority Report ." Awkward situations created by devices like this will be scenes in the sit-coms of tomorrow.

4 of 115 comments (clear)

  1. Learn by repetition by LiquidCoooled · · Score: 5, Interesting

    How many times do you need to hear/see an advert for it to sink in?

    This system is geared for that once only viewing:

    As each passing device has a unique Bluetooth signal, this enables the screen to identify different individuals passing by. It builds a record of the adverts those people have been previously been shown to make sure messages are not repeated.

    Surely advertisers want you to be paying enough attention to get the product information but to not drill it in 500 times a day.

    Seems like a good idea, but the privacy advocates will go bananas (and demand it dismantled when all thats needed is to take out your bluteeth)

    --
    liqbase :: faster than paper
  2. Can't wait for video analysis by coinreturn · · Score: 4, Interesting

    Imagine a video camera on the advertisement that spots you're bald and loads an ad for Rogaine or one that determines you're fat and loads an ad for NutriSystem, or that you have no fashion sense and loads clothing ads!

  3. Probably not going to work if you are educated by Raleel · · Score: 4, Insightful

    ... on the nuances of bluetooth. First off, it's likely that it will only work on discoverable devices. These are getting increasingly small in number, as cellphone companies and others learn to disable that by default.

    Secondly, I'd be interested to see what information they plan on using. For instance, I have a Motorola V551.. so I have a cell phone. Now, my cellphone happens to have a name of Diwani (http://en.wikipedia.org/wiki/Diwani), so will I get Arab language stuff? I know another person who's cell phone is named Turd Ferguson...

    It may be good for a laugh :)

    --
    -- Who is the bigger fool? The fool or the fool who follows him? --
  4. MPAA report by Dr.+Eggman · · Score: 5, Funny

    *massive blue face appears on the silver screen*

    Attention theater attendants: The occupant in seat 4a, row 5 has a bluetooth enabled video camera.

    SEIZE HIM!


    Now please turn off all electronic devices, or else, and enjoy our feature presentation!

    --
    Demented But Determined.