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Wii Hardware To Be Profitable At Launch

Next Generation reports on comments by Nintendo's Reggie Fils-Aime, stating that the Wii will be profitable out of the gate. It's been well-publicized that the consoles offered by Sony and Microsoft are subsidized by those companies. From the article: "Nintendo, however, has traditionally avoided the 'razor and blades' business model by selling its consoles above what they cost to make. Fils-Aime confirmed to Reuters that the Wii would carry on the tradition. 'We will make a profit on the entire Wii proposition out of the box -- hardware and software,' he said. 'That really is a very different philosophy versus our competitors. We are a company that competes only in the interactive entertainment space so we have to make a profit on every thing we do.'" The comment is undoubtedly meant to assuage analysts nervous about the relatively late release date and somewhat higher than expected price for the Wii.

2 of 191 comments (clear)

  1. Nintendo is insane. by FarFromHomefish · · Score: 0, Flamebait

    Nintendo is insane. They feature weird (and not always functional, in the case of some 3rd party games, see madden) interfaces, mediocre (but good-looking, at least in the case of the Wii and DS lite) hardware. And... profitability. Which is totally out of the ordinary. Microsoft and especially Sony are REALLY pushing the graphics/hardware bubble this generation - and either of those systems on HD will produce some fantastic experiences. But then I've read that both of those systems may not turn a profit for their companies for years to come. Obviously, this isn't a viable strategy for companies. Great graphics are awesome for the end consumer, but if MS/Sony take a huge loss, why did they bother? Sony has a reason with the blu-ray drive... but is promoting a format worth hundreds of millions and potentially billions of dollars of lost profits? Hell of an advertising campaign.

  2. Re:No surprise here by buswolley · · Score: 0, Flamebait

    Well its not just the $250 price. Its the $250 price with only one controller, and complete controllers costing $60. 250 Dollars didn't convince me not to purchase it, $310 did. Plus, no ether port. I have to buy a wireless adapter. --30 bucks more, I'm sure. . Ochhh $340.. oH wait. there is more. You don't get Opera for free/ Gotta purchase it. $10-25. ukkk. $355. $355 for a OC GC with wii-motes. Oh yeah, don't forget the tax. OK $400!! Damn I think it will be a great system, but it is not cheap. It is not family friendly. I want to play a game with a family member. But I'll have to buy it used in two years.

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