Advertising Comes to DVR Owners

Posted by ryuzaki0 on Friday September 15, 2006 @08:06AM from the you-will-enjoy-the-signal dept.

bill_kress writes "According to Reuters, television studios are finally trying to target DVR viewers with advertising. The effort, however, seems rather backwards — They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame. Wouldn't it be better to add value to the viewing experience instead?" From the article: "The advert for its new drama 'Brotherhood' will show a single image on the screen for the entire 30-second slot, and therefore retain its "sales message" when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs. Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programs when they want using such recorders, often skipping the commercials."

4 of 294 comments (clear)

Min score:

Reason:

Sort:

Wow by CerebusUS · 2006-09-15 08:08 · Score: 5, Funny

Gee, that won't upset the standard viewing public at all... will it?

Maybe they could play an emergency test tone over the entire 30 seconds, just to get everyone's attention.
Go Go! by RyanFenton · 2006-09-15 08:10 · Score: 5, Funny

Tivo: Go go gadget 30 second skip!

MythTV: Go go gadget commercial detection and skip!

Windows DVRs: Uh... Go go gadget DRM! Aw, crap!

Ryan Fenton
The Spinal Tap Solution.... by lexsco · 2006-09-15 08:15 · Score: 5, Funny

.....PVR's that skip 31 Seconds.
Re:Now this is just dumb by kfg · 2006-09-15 08:32 · Score: 4, Funny

Bah, I'll just keep myself full of beer so that I don't understand the visual even if I see it.

Budweiser
Budweiser
Budweiser
Budweiser
.
.
.
Budweiser

KFG, Brought to you by -- Budweiser