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The Next Step For The FPS - Advergames?

simoniker writes "The CEO of Vancouver company Threewave, famous for creating Capture The Flag, has been explaining their current project — multiple versions of a free, ad-supported FPS: 'We'd like to provide sponsored content that also supports the brand of the FPS, allowing it to have a whole stream of maps that are available month after month, featuring different product placement each time. Maybe in a Jeep-Chrysler level you'll be able to drive their vehicles. Maybe a Pepsi branded level where you jump through a Pepsi logo to materialise somewhere else.' He also noted: 'For example, one of the projects that we completed recently... features terrorists taking over the Alienware computer factory.'"

3 of 97 comments (clear)

  1. "Advergames" are not really that new... by xxxJonBoyxxx · · Score: 2, Informative

    "Advergames" are not really that new. Think back to Tapper, in which you served thirsty patrons mugs of (gasp!) Budweiser beer. (http://www.basementarcade.com/arcade/tapper/index .html)

  2. Re:Really? by rsmith-mac · · Score: 2, Informative

    Threewave released a CTF mod for Quake back in the day, it was more or less the first time CTF became a popular FPS game option. Threewave didn't invent CTF, but they are largely responsible for making it a staple of the FPS.

  3. Re:Um, already done? by fossa · · Score: 2, Informative

    It was called Chex Quest. I had already moved to Linux at the time (late 90s?) and was somewhat frustrated at not being able to play it via Wine, so I have no idea if it was any good; I have my doubts. It was more of a running joke between my brother and I than something I seriously wanted to play. But like other posters have mentioned there was a MicroMachines game for the NES, not to mention movie, tv, and comic book hero games such as Bart Simpson, Batman, Spiderman, Evil Dead Zelda 2 hack (scratch that one).