PS3 Japanese Price Drop 'Ridiculous'

Gamasutra reports on comments from a Japanese analyst group, characterizing the pre-launch price drop for the Japanese market as ridiculous. From the article: "Meanwhile, Naoki Fujiwara of Shinkin Asset Management suggested that the price reduction was 'negative for the short term because the company may not be able to sell enough consoles to cover an instant loss caused by the price cut.' The PlayStation 3 was already expected to be sold at a loss, with Sony allowing up to five years to recoup the costs. Shares in Sony fell 1.9 percent following the announcement, although this coincided with a generally poor day for the Tokyo Stock Exchange and may not be entirely related to the price cut."

Comments

Obligatory

[UbuntuDupe]

What the? Wouldn't selling more units mean more loss if the thing's sold at a loss per unit?

It may be a loss, but they make it up in volume, goddamnit!

Re:Obligatory

[ctaylor]

http://giantitp.com/comics/oots0135.html

"One word my elven friend: volume!"

Re:Wait what?

[Pharmboy]

I still say they did this in response to Nintendo's new commercial comparing the Wii to the PS3... ;)

If that doesn't sell more Wiis, nothing will.

Great

[Ant P.]

1. Import region-free Japanese PS3s
2. Sell Japanese PS3s
3. ???^WPROFIT!!!