PS3 Japanese Price Drop 'Ridiculous'
Gamasutra reports on comments from a Japanese analyst group, characterizing the pre-launch price drop for the Japanese market as ridiculous. From the article: "Meanwhile, Naoki Fujiwara of Shinkin Asset Management suggested that the price reduction was 'negative for the short term because the company may not be able to sell enough consoles to cover an instant loss caused by the price cut.' The PlayStation 3 was already expected to be sold at a loss, with Sony allowing up to five years to recoup the costs. Shares in Sony fell 1.9 percent following the announcement, although this coincided with a generally poor day for the Tokyo Stock Exchange and may not be entirely related to the price cut."
SKU ... SKUs
Dear god. Why do people keep using this acronym? I mean, other than the fact that it just rolls off the tongue, and makes written text simply flow with elegance.
Sony knew it would be expensive to include the Blu Ray drive and so they are going to pay through the nose to get it into millions of households.
What? When did Sony say they were selling the system at a loss? Oh wait, that's right, they didn't.