Buy a PlayStation 3 and Sink Sony

sonnyweathers writes "There has never been a more perilous time for Sony than 2006. But if you think you can save the company by buying PlayStation 3 consoles, you're wrong. Analyst Evermore believes that selling 6 million PS3 consoles will make Sony a ripe target for takeover — perhaps even by Microsoft."

Comments

Even better...

[BigDork1001]

... don't buy it and just let it sit there on the store shelves collecting dust. Taking this approach also saves you $600.

Strange

[Dan East]

Boy, that makes a lot of sense. If Sony makes "6 million PS3 units before April", and sells them all, then they recoup part of their expense. If they don't sell any, then they are somehow better off not recouping anything at all? More sensationalism.

Dan East

Kutaragi just doesn't get it

[Y-Crate]

"Our ideal," Kutaragi said, "is for consumers to think to themselves, 'OK, I'll work more hours and buy it.' We want people to feel that they want it, no matter what."

I'm not one to assume that I deserve to get a PS3, 360 or Wii, but Kutaragi's comments border on insulting.

Yes, I know that if I want to purchase consumer goods that I need to work to earn money to be able to afford them. I have no problem with this, the problem I have is that Kutaragi's attitude is one of "The price is not our problem, the price is your problem, do something about it."

If you own a business, and your product is rejected by the market fot being too expensive, then you either deal with the lost sales or change your pricing structure. If you cannot do the former because it would hurt your bottom line, and you cannot do the latter because your have designed a product with a very high materials cost, then it's your problem, not that of your potential customers.

Re:they are sony minions I tell you!

[Anonymous Coward]

The saddest thing is that Microsoft is probably going to drop the price of the Xbox to $300 or $200 the moment the PS3 hits the stores. Consumers will have to make the choice between many $50 games on a $300 system or a couple $100 games on a $600 system. I think the choice is obvious. The Playstation line had a great run but complete corporate incompetence will probably kill it during this iteration. Pity, but that's life.

Re:"Save Sony?"

[NDPTAL85]

You're one of those funny Slashdot people who thinks the masses would care about DRM even if they knew what it was in the first place, aren't you?

Think about what you just said. "abandon DRM loudly and publicly." Go outside your home or office right now and run up to 10 people and ask them if they know what DRM means. Help them out even, let them know DRM stands for Digital RIghts Management but tell them nothing more. You'll be lucky to find one person who can tell you what DRM means. So how exactl would your suggestion help Sony again? And why is Apple so successful despite its use of DRM with iTunes?

Re:they are sony minions I tell you!

[mikeisme77]

There's a difference in that though: DVD was already an established standard and had clear benefits over VHS (plus it didn't require additional equipment to get those additional benefits). Blu-Ray (and HD-DVD) still have yet to become proven standards/successors to DVDs, currently lack any additional benefits (beyond picture/audio quality), AND require most consumers to purchase additional equipment to see any benefit from them.

Of course, on the other hand, MiniDisc was actually successful in Japan... so something has to be said about Sony's mindshare there.