Does File-Sharing Really Hurt the Music Biz?
Phonographic Memory writes "A new study has come out that purports to show a link between file-sharing and decreased CD purchases. Covering the period of 1995-2003, the study looked for a link between owning a computer and decreased CD purchases. The researcher found that 'some US music consumers could have decreased their CD purchases (prior to 2004) by about 13 percent due to Internet file sharing.' In its coverage of the study, Ars Technica notes that the scholarly consensus on the possibility of a link between file sharing and music purchases is missing: 'the dominant impression gained from reading these studies is that finding accurate correlations between file-sharing and loss of revenue for the music industry is tremendously difficult.'"
Oh, there it is, the word 'could.' So on a level from one to a hundred, where does 'could' lie? I mean, if this was a rigorous statistical procedure -- no matter how complex, they should be able to give a percent confidence. You can measure deviation from your model and give it to me that way but I'm concerned that there might have been uncontrolled variables affecting the sale of CDs.
And I believe that iTunes Music Service has been out since 2001, is that accounted for? It doesn't seem to be if you search the below linked document. I mean, I assume this study is targeting illegal downloads. iTunes is legal to my knowledge yet it would still decrease CD purchases.
If you'd like to read the paper, it can be found here (PDF alert).
While this study does take into acocunt some variables, I'm just afraid there are too many for it to be conclusive. I would recommend that the article ignore Family Size and find out how many of their users used a legal music download service.
Also, is 2,000 samples per year enough to be accurate? Possibly, but then again, they are talking about an economy of 250 million consumers.
My work here is dung.
Here's a few little goodies that the RIAA forgot to include with their pet study...
1. Nicholls State University is in Thibodaux, Louisana which isn't exactly a hotbed of business research
2. His study doesn't state where the funding to conduct the study was obtained from.
3. The data came from the Consume Expenditure Survey, which is notoriously inaccurate
4. RIAA has cut back on advertising and promotion for music across the board
5. Their sales were actually better while Napster was in operation, without any additional expenditure on their part.
Just my 2 cents,
QueenB
HDGary secures my bank