Blue-ray 'Not a Burden' For Sony

Via Opposable Thumbs, an article at GamePro in which Phil Harrison clarifies that Blue-ray on the PS3 is a 'game design' decision. From the article: "Once we had that storage capacity on Blu-ray Disc, adding the movie playback functionality was extremely cost-effective, [the cost] is actually non-existent. So games like Resistance which, as a launch title, is up to 20-something gigabytes already. And that's day one -- think about four years, six years from now. We'll be pushing the 50 gigabyte limit with dual-layer Blu-ray very quickly. So we absolutely need it as game designers, and in that regard, the consumer is getting the movie functionality effectively for free." I probably would have had a follow-up question there, but that's where the interview ends. So what do you think? Which came first for Sony: Blue-ray as new movie media, or Blu-ray as answer to design challenges?

Comments

Movies first

[Wind_Walker]

Sony is repeating their past efforts. The PS2 won wide acceptance in part because it was a very cheap (at the time) DVD player. I believe that in Japan, a PS2 was actually priced lower at launch than any other DVD player available in Japan, so thousands of people picked it up simply for DVDs, and the games were an afterthought.

Sony is taking the same strategy this time around. Blu-Ray is Sony's technology and they NEED it to succeed. History is not on their side though - Betamax, MiniDisc, UMD... Sony just can't get their formats off the ground. Their solution? Package it in with their most popular product, the PS3. That ensures that there will be more Blu-Ray capable DVD players than HD-DVD players in households, thus ensuring that Blu-Ray will earn top billing and finally make Sony some money.

Will it work? Time will tell, but I doubt it - the $600 price tag is simply too high for most people to justify.

So, to answer the question, Blu-Ray came first, and Sony is trying to justify their huge price by claiming that it was needed by game designers. It's not.

My yoke is easy and light

[joeytsai]

Well, it's a good thing that Blu-Ray [1] isn't a burden for Sony, because it's going to be a huge burden for the PS3. Blu-Ray certainly doesn't have much momentum right now, and I doubt the PS3 will help matters much. I'm not saying it won't be the new high-def medium, because it might. But I think its success will be pretty much orthogonal to the success of the PS3.

On the other hand, let's see how the Blu-Ray has really hurt the PS3. Assume the PS3 had simply stayed with DVDs, like the xbox 360. They would've certainly released the PS3 much earlier, probably at the same time as the 360. The PS3 would've cost the expected $300 or $400, again remaining competitive.

Now, they've given Microsoft a year head-start. We all know in console time that's incredibly significant - in terms of market share, development time, allowing older title prices to come down. Giving Microsoft a lead will especially hurt Sony in terms of online games, where xbox Live was already moving to its next iteration. Also, I'd bet good money when the PS3 becomes available Microsoft will conveniently announce a $249/$349 price break on the the 360, further making the $600 PS3 sticker more unreasonable. Maybe even a Halo 3 for good measure?

Most big-name titles are going to be multi-platform, and without something truly innovative to set it apart (like the Wii), the PS3 has really positioned itself for failure. And the fault is almost exclusively due to Sony betting the PS3 on Blu-Ray. Honestly, as much as I love my PS2 games, I hope it does fail. The last thing I want video game manufacturers thinking is that they can release crap late and exorbitantly priced and succeed.

[1] By the way, Slashdot, Blu-Ray is the correct spelling; I heard Sony didn't use "Blue" as they couldn't trademark it.