Helping Surfers Sidestep Site Registration
netbuzz writes, "PrefPass, a startup debuting at DEMO today, is looking to do for the onerous Web site registration process what Amazon has done for shopping: one click and you get the goods. If it catches on, sites requiring full registration may feel the heat." Looks like sites will have an incentive to implement PrefPass; it's not antagonistic to their interests in the way Bugmenot is.
If you read the article it explains the difference. While Passport is a full login (that can hold things like Credit Card numbers and such) this just holds information about what you like and your name, stuff like that. For all intents and purposes you are still anonymous, but they can customize content so that you are more likely to read it using the information you provide.
Compare that to Passport who is basically giving a site a biography on your if you use it.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
Whenever a site asks me to register before I can access content (and I don't mind my username/password being made public), I use http://www.mailinator.com/. You basically make.up.an.email.address@mailinator.com, and then head over to the site, type in your made up email address, and it shows you the last 5 (probably spam) messages it has received. Of course its totally unsecure (but that's sort of the point), so be careful what you use it for.