Helping Surfers Sidestep Site Registration

netbuzz writes, "PrefPass, a startup debuting at DEMO today, is looking to do for the onerous Web site registration process what Amazon has done for shopping: one click and you get the goods. If it catches on, sites requiring full registration may feel the heat." Looks like sites will have an incentive to implement PrefPass; it's not antagonistic to their interests in the way Bugmenot is.

Comments

Been done before..

[HatchedEggs]

As others have stated, this concept really isnt all that new. One of the main problems with it is having the clout to make all the little shops, etc set up on the net to play ball. That really isn't an easy thing to do and the primary reason why ventures like this in the past have failed.

There is still also a barrier to overcome in convinving people that their data is safe online.. and they are especially fearful of any service that claims to be acceptable at any store. Why? Because in the publics mind that equates to lower security.

I believe that eventually something along these lines will happen. However, it is going to take a whole lot of push for a company like this to stick it to Google and their plans for Google Checkout.